See how the information enters the village and the household

Speaking of the "beneficial Farmers' Information Society" in this village, Zhu Jinhong always has endless thanks, because he worries about the sale of the chickens raised at home every year. A few days after the information was posted online through the agency last year, buyers in Shanghai and other places called to place orders, and a Hangzhou resident even drove to his home and signed a long-term order at the scene. Now, instead of worrying about selling Lao Zhu's chicken, the price has more than tripled.

This is just one thing. Now Lao Zhu runs to the information society for everything: charging phone fees, paying water and electricity bills, withdrawing money, online shopping, and so on. Even if there is a problem with breeding, he has to call the agro-technical experts directly.

Is it really that convenient? Recently, the reporter specially came to Lao Zhu's village, Paiqian Village, Sanren she Township, Suichang County, Zhejiang Province, to find out.

Go through one door and do all kinds of things

In the Paiqian Village Committee, a sign of "beneficial Farmers' Information Society" can be seen at the door. Although the single-story brick house appears to be a little simple, moved into the inside, but found that the function is very complete.

Ye Zongxia, 27, greeted her. A few years ago, Xiaoye married from Henan to Paiqian Village and worked as a full-time agent in 2012. since then, what others call an "outsider" has become a "considerate person", regardless of day and night, the villagers always look for her.

Others commented on the beneficial Farmers' Information Society: enter one door and do all kinds of things. be worthy of the name! Xiaoye told reporters that 138 administrative services from 25 government departments, 52 types of commercial services from more than 60 enterprises, and many public welfare services can be provided free of charge.

"if you don't believe me, look." Ye Zongxia took out a desk account, which clearly recorded what the villagers did every day: withdrawing money, purchasing agents, photocopying, consulting, and so on. Some villagers even have broken televisions in their homes, and large tea growers recruit tea workers. There is no one to take care of the children in the family temporarily, so everyone runs here.

"in the past, when the villagers encountered problems, when they came to the countryside, they didn't say anything for a long time, and they often came back without success. Now go to the Yi Nong Information Society and leave everything to Xiaoye. Everything can be done. It's really convenient. " Villager Wang Weiyang said.

Lei Yuexin, director of the village committee, told reporters: "Xiaoye is capable. People in the village call her a 'full-time housekeeper'. At present, the villagers are completely inseparable from the convenience service center, and the two committees of the village also let Xiaoye work as a part-time village accountant, serving not only the villagers but also the two committees of the village. "

Listening to these words of praise, Ye Zongxia was a little embarrassed. She said that all the villagers are examiners, and the key to how much the year-end bonus is, depends on their grading, so they naturally pay extra attention to the service.

Provide services around agricultural production

Many villagers in Paiqian village get rich by growing tea and bamboo. During the busy agricultural season, farmers are most worried about two things: employment and marketing. Today, these problems have been alleviated a lot because of the "Farmers' Information Society".

Villager Weng Heqiang has dozens of mu of tea trees at home. In order to get tea on the market as soon as possible and sell it at a good price, tea before the Ming Dynasty often requires a large number of tea pickers, but now there is less and less rural labor force, and they worry about inviting people every year. This year, he took a different approach. On March 14, he came to Yi Nong Information Society early and asked Ye Zongxia to send an employment message on the five villages' online labor supply and demand platform. Unexpectedly, a few days later, the tea pickers were all recruited.

In addition to contacting workers, Ye Zongxia can also help villagers post information about their agricultural products to farmers' mailboxes. Farmers' mailbox is a network service platform built by Zhejiang Province, and one of its important functions is to help farmers promote agricultural products.

"in the past, many villagers had no idea that there was a farmer's mailbox, but now through the information agency, they have helped them sell a lot of agricultural products such as bamboo, tea and eggs. With the opening of the market, everyone's enthusiasm for production is getting higher and higher. " Ye Zongxia said.

During the interview, a villager walked straight in and picked up the phone on the counter. The reporter thought it was small talk, but unexpectedly, there were agricultural technology experts on the other end of the phone, and the villagers were anxious to ask for professional knowledge.

This phone is called "12316 Service Hotline for Agricultural Information". Last year, the Suichang County Agricultural Bureau specially set up a team of experts, including the chief experts of the ten major industries, county-level agricultural technical instructors, responsible agricultural technicians in villages and towns, and responsible persons of various production and management entities. When the villagers pick up the phone to ask questions, they will dock and answer. If they cannot solve the problem, they can directly connect with the provincial cloud call center.

In addition, for some policy issues, villagers can consult the agent directly. The reporter saw in the record book that recently, many villagers have asked about rural cooperative medical insurance, land transfer, rural old-age insurance and other matters.

"Trinity"

The essence of information entering villages and households is to solve the problem of "the last kilometer" of rural informatization, and the key is how to achieve sustainable operation ability. For example, in Paiqian Village, the annual operating cost is more than 20,000 yuan. If it is all borne by the government, it will be a huge expenditure.

As early as 2011, Zhejiang built a network of village-level convenience service centers covering the whole province, but there are still some problems such as insufficient investment and low level of rural public services. Suichang creatively puts forward whether it can be jointly built by "government, enterprises and societies" to explore the mechanism for the sustainable development of convenient service centers.

In this blueprint, the government, service providers and operators form an "iron triangle" relationship. Suichang Jiayan people's livelihood Service Co., Ltd. as an operating organization, integrated with county, township and village convenience service centers, the administrative village provides office space and facilities free of charge, while Jiayan people's livelihood is responsible for the standardized transformation of the place. as well as personnel appointment and daily operation, to provide one-stop rural public services.

The Suichang county government purchased services from Jiayan Minsheng Company, but did not let it go. to this end, it joined more than 20 functional departments to set up a joint meeting system and a work guidance group, and set up an operator access system and service access system. responsible for resource integration and guidance and supervision functions Telecommunications, postal, financial and other service providers, are responsible for the provision of commercial services channels, stationed in village-level convenience service centers, while paying a certain commission to the operators.

The beneficial agricultural information society in Suichang County, which takes the village-level convenient service center as the carrier, is the product of this "trinity" mode of government-led, enterprise operation and social cooperation. Based on the previous exploration and practice, in 2014, the Ministry of Agriculture identified Suichang as the country's first batch of pilot counties for information entering villages and households.

At this point, the sign of "Yi Nong Information Society" was hung on the wall, and Suichang began a new journey for rural information to enter villages and households. In accordance with the requirements of the pilot, Suichang further put forward the concept of standardization construction, through the integration of the supply of fragmented resources and demand fragmented resources, promote the access of various administrative services, all kinds of agricultural public welfare services and e-commerce resources, and form a sustainable operation mechanism.

At present, 150 unified agricultural information societies have been built in Suichang, and each service station provides more than 200 services covering the production and life of the masses, such as administrative services, market services, public welfare services, and so on. Farmers can enjoy one-stop and all-round "intimate butler" services here.