New farmers start a business, or local or foreign play to innovation

As soon as the contestant Zhang Xu showed his "baby", he immediately attracted the attention of others. He took out a large Ganoderma lucidum and introduced the general knowledge about fungi to his roommates in the same dorm.

Zhang Xu's home is in Xingan Zhalaite Banner, Inner Mongolia. Due to poor family conditions, he went out to work at the age of 16. I started with the waiter serving dishes and ended up being the supervisor of the hotel.

At that time, his salary was about ten thousand yuan a month. According to this income standard, he is a promising newcomer in his hometown, but deep down, his pursuit of life is much more than that. By chance, he learned that many people were growing mushrooms, and he instinctively felt that the industry was very promising. In 2013, he quit his job and went to Henan to study as a teacher.

In 2014, Zhang Xu mastered the planting technology and returned to his hometown to start a business. He said: "We are very rich in straw and straw resources, but the treatment of farmers is burning. I need 5 tons of straw per mu of fungus, which just turns waste into treasure."

In a cooperative way, he has planted 100 mu of fungi with local farmers, which has several bases and has led 16 college students to work together. Although the planting time is not long, he expects to have an income of about 400000 yuan this year. "300 tons of red matsutake have been ordered for next year!" He is very satisfied with his achievements this year.

Shi Rigeleng, vice minister of the Ministry of Youth Industry, Agriculture and Animal Husbandry of the Inner Mongolia Autonomous District Committee of the regiment, said that Zhang Xu's project was selected from 1681 projects in 12 league cities in the region, and won the first prize in the Modern Agriculture and Animal Husbandry Group and qualified for promotion to the national competition.

The Postal savings Bank Cup 2015 Chinese Youth Agriculture-related Industry Entrepreneurship and Wealth Competition is jointly sponsored by the Central Committee of the Communist Youth League, the Ministry of Agriculture, the Postal savings Bank of China and the people's Government of Jiangsu Province. According to the competition arrangement, the national regional competitions have been completed one after another, and 150 outstanding projects will be divided into creative group, entrepreneurial start-up group and entrepreneurial growth group (50 in each group) to participate in the national competition. Among them, the top 10 events that enter the growth group finals will compete for the championship through television competitions.

Fashion Entrepreneurship-- changing the traditional form of Business with Internet thinking

"I am the 'joker' of Zhejiang team, in charge of being funny." Gu Ning is a typical "natural acquaintance". He has no stage fright in the face of strangers and talks eloquently. He is a Beijing native who grew up in Zhoushan. He is a top computer science student from Tsinghua University. He can be regarded as an atypical "engineering boy".

"like many college students, I stayed in Beijing after graduation." He said. Born in 1983, he worked as a programmer and hacker for a while. After working in Beijing for seven or eight years, he felt that his living condition should be changed.

Why did he change from an office worker to a new farmer?

In Gu Ning's own words, between the ages of 3 and 18, the best time of his life was spent in Zhoushan, and his taste memory is also Zhoushan flavor. "however, in Beijing, many belt fish on the market are sold under the name of Zhoushan belt fish, but in fact, most of them are not local in Zhoushan. Many friends in Zhoushan can't eat authentic Zhoushan seafood in Beijing. "

"I have already got married in Beijing, and my parents have come to live in Beijing after they retired." But in order to start a business, he quit his job and returned to Zhoushan, he said.

Last year, Gu Ning founded the company "Zhoushan Meadao", which is the homonym of "Zhoushan flavor" in Zhoushan dialect, with the slogan "exclusive taste of 30 degrees north latitude". To this end, he received 5 million yuan of angel investment. His Zhoushan seafood products are sold on e-commerce platforms such as Taobao, JD.com and Wechat.

"We are different from others. For example, swimming crabs in Zhoushan are very good, but they can only survive for five or six hours by ordinary mail." "We have no problem keeping swimming crabs alive within 24 to 30 hours by improving the packaging technology," he said. "

As a fresh product, it is very sensitive to the delivery speed of express companies. Some time ago, it snowed heavily in Beijing. due to the delay in express delivery, many customers even melted their ice bags when they got things, and many things were broken. Although it was the reason for the express delivery, he decisively refunded the money to the customer. On this item, he lost nearly 30,000 yuan, and more than 100 people were affected.

Express delivery restricts the development of e-commerce for agricultural products. " He is a little helpless about it. He said that he often had conflicts with courier companies because of time delays, but had to cooperate with them. In order to change the logistics problem, he chose to settle in JD.com Mall and planned to cooperate with the company's logistics enterprises in an attempt to solve the bottleneck caused by express delivery.

Gu Ning is keenly aware of new changes in agriculture-related e-commerce. He said: "Last year, we relied on Ali system and sold more on Taobao." We plan to diversify this year, and we also cooperate with other food platforms to achieve accurate sales. "

In Gu Ning's view, the "Internet" entrepreneurship of agriculture-related industries is no longer a simple move of things offline to sell online. Once this is done, the operation can only be limited to a single product, and the added value will not be too high.

"from offline to online, more to reflect the Internet thinking, my understanding is to let the user experience also upgrade." He said. The express he sent has a crab clamp-shaped key chain at the bottom of the delivery order, which can be used to unpack or open beer. Intangibly, convey the company culture to consumers. In addition, after the customer has bought seafood, he will attach small cards such as how to make seafood in the box to tell consumers how to make Zhoushan-flavored fish.

"now there is a trend in packaging, not how luxurious the packaging is, but to make customers feel refined and put more emphasis on user experience." Gu Ning believes that unlike traditional packaging, his packaging is not as simple as what is wrapped on the outside.

In addition to insisting on making Zhoushan local seafood, Gu Ning is also thinking about how to use in-depth network technology to change the traditional format. He recently had an idea to make products traceable by scanning the QR code to give consumers a more intuitive understanding of the entire seafood production chain.

Recently, he also plans to contact other Internet companies to consider the possibility of installing a location system directly on a fishing boat to connect it to mobile apps. Through the Internet, directly display the operating location of the fishing boat and the number of fish caught. He thought that during the return of the fishing boat, he began to order the fish on the Internet, allowing customers to eat the freshest seafood for the first time and cutting off too many sales links.

Of course, Gu Ning knows very well that having a "good gimmick" is not enough. Recently, he launched fish essence and fish soy sauce, which are unique local condiments. "the product promotion of local traditional enterprises is not good, and we push out good products through cooperation," he said. "

"We don't want to be an online vendor, but we want to build an Internet seafood brand." This is how he positioned his business.

"Local method" Entrepreneurship-- reshaping the Relations of production and starting a Business again

Unlike other contestants, at first glance, the contestants Qin Xiaowei and Gong Bo from Shanxi looked somewhat "rustic". The project they brought this time was "Xingyuan Agricultural Pure Juice processing and Marketing".

Qin Xiaowei, 26, is a journalism major at a university in Beijing. After graduating from university, he chose to work in a good advertising agency in Beijing. "after working for less than a year, I think there is no sense of security floating in Beijing." He chose to return to his hometown to start a business.

Qin Xiaowei was bold enough to return to his hometown and immediately opened an advertising company with friends and made a quick profit. However, in less than half a year, he decided to quit the company on the grounds that he was at odds with his partners on business philosophy.

After that, he keenly found that the profit of selling sugar fried chestnuts was very high. He opened several chestnut stores in his hometown, and in less than two months since he started his business, he has sold nearly 10 tons of chestnuts, and the cost has basically been recovered.