"Internet + Countryside" activates the new "Blue Ocean" of e-commerce

In 2015, the national e-commerce entered the rural comprehensive demonstration counties, and eight counties and cities in Jilin Province were shortlisted. Rural e-commerce in Jilin Province stands on the tuyere of "Internet +" and sets up the two-way circulation of "consumer goods to the countryside" and "agricultural products to the city" to promote the reform of the work of agriculture, rural areas and farmers in Jilin Province, and farmers enjoy the huge convenience, welfare and dividend brought by e-commerce.

Rural Taobao "nesting to attract Phoenix" and "one network cable" connect urban and rural areas

"A villager photographed a Cadillac car online." Recently, there has been a lot of noise in Tantu Village, Zhenlai County, Jilin Province. Wang Qi, a 25-year-old returnee with a master's degree who facilitated the deal, took the lead in 24 village Amoy service stations in the county in less than a month.

In August this year, Wang Qi, who returned from studying in the UK, went back to her hometown in Tantu village for a holiday and came across a pamphlet for recruiting partners on Taobao in rural areas. "Village Amoy not only satisfies my desire to start a business, but also can do something for my hometown." Wang Qi finally stood out from more than 3000 applicants.

On August 30th this year, Zhenlai County formally joined the Alibaba Rural Taobao "Thousand Counties and Thousand villages" plan. On September 24th, the first batch of 29 villages in the county officially started operation. Since then, Zhenlai County has built the first 2.0 model of Village Amoy in the west of Jilin Province.

"the 2.0 model is a shift from 'location' as the center to 'selection' as the center, through 'village Amoy' to attract young talents to return to their hometown to start a business, so as to expand the coverage of services and activate the rural economy." Zhang Yan, member of the standing Committee of the Zhenyi County Party Committee and minister of publicity, said.

Alibaba big data showed that as of October 10, the amount of village Amoy purchasing agents in Zhenlai County ranked second in the northeast region. In the next three years, Zhenxing will achieve full coverage of 141 administrative village service points in the county.

Walking into the "Village Amoy Station" in Bajiazi Village, the easternmost part of Zhenlai County, the hut of less than 20 square meters was packed with more than 10 villagers who were shopping online in front of computers. Wang Yufeng, 54, has just bought a 49-inch flat screen TV online. "it used to take less than half a day to go shopping in the county, and the fare was 40 to 50 yuan. Now curtains, sofas and appliances are all bought online. " She said.

"I am the first one to buy fodder in a village in three northeastern provinces. Compared with physical stores, online chicken feed is 337 yuan cheaper per ton. " Liu Zhan, the person in charge of the village Amoy station, calculated an account: 3200 people in the village, including agricultural materials, agricultural machinery, and daily expenses, have a purchasing power of about 70 million yuan a year. "Village Amoy has broad prospects."

Open up the two-way channels of "consumer goods to the countryside" and "agricultural products to the city"

As one of the top 10 grain-producing counties in China, rural e-commerce in Nong'an County strives to open up the two-way circulation of "consumer goods to the countryside" and "agricultural products to the city".

The Xinnongbao mobile phone client developed by Jilin Xinnongbao Technology Co., Ltd. is lined with Xinnongbao Mall, Agriculture 120, livelihood information and other plates. Farmers can not only achieve convenient trading transactions through mobile phones, but also timely understand all kinds of policies and subsidies for the benefit of the people. "New Nongbao in Nong'an relies on large-scale land development and intensive production of agricultural products to form an e-commerce O2O model to drive farmers to increase production and income, build a whole chain system of safe food, and build a two-way supply chain of agricultural materials and agricultural products." The person in charge Pei Yanming said.

Online platform provides farmers with convenient and preferential purchase channels, while offline service stations provide farmers with scientific agrotechnical services. At present, Xinnongbao has set up more than 90 demonstration fields in 10 regions, including Dehui, Songyuan and Jilin City, to promote agrotechnical services such as fertilization and pest control.

Guo you, a villager in Shuanghechuan, Huajia, Nong'an County, uses the zinc humic acid compound fertilizer popularized by Xinnongbao. Under the relatively dry conditions this year, the yield of each hectare will be increased by about 1000 jin.

E-commerce is a new engine to promote the economic and social development of the county. By promoting the development of the e-commerce industry, let the outside world understand Nongan, and provide entrepreneurial opportunities for young people, so as to promote the development of modern agriculture, promote the adjustment of crop planting structure, and make it more convenient for consumers to obtain high-quality agricultural products. " Zhou he, secretary of the Nong'an County CPC Committee, said.

Open the "last kilometer" of rural e-commerce

Increase sales, expand the influence, guide farmers to build brands, improve quality and efficiency, and reshape the new pattern of rural circulation. E-commerce has brought a qualitative leap to the economic ecology of rural areas.

However, after visiting farmers and e-commerce enterprises, the reporter feels that the rapid development of rural e-commerce still needs to break through several hurdles: the imperfect logistics and distribution system, the low degree of standardization of agricultural and sideline products produced by farmers, and the lack of electronic payment means in rural areas are still perplexing farmers "touching the net" and e-commerce entering the village.

"there are several major logistics companies in town, but it is very difficult to enter the village, which directly restricts the development of rural e-commerce." Liu Zhan, the person in charge of Bajiazi Village Taobao Station, told reporters that at present, Bajiazi Village is distributed through Alibaba's rookie logistics and must be purchased through the village Amoy Station in order to distribute. The village, which does not have a village Amoy station, can only look at the ocean and sigh.

In addition, the low degree of standardization of agricultural products produced by farmers restricts the reverse supply chain of e-commerce. "We are now actively seeking to cooperate with large cooperatives to let them formulate standards, and then let the people go deep into them, carry out production in accordance with unified standards, and bid farewell to the retail mode of production." Pei Yanming, head of Jilin Xinnongbao, said.

The reporter learned in the interview that most farmers still use credit union passbooks to access money, which is also a restriction on e-commerce platforms that need electronic payment. At the same time, the current situation such as the long transfer cycle, the low opening rate of mobile banks and the scattered layout of bank outlets have deterred some farmers who are willing to "touch the net".