Chu orange listing plan postponed for one year, fruit planting enterprises can smoothly six capital markets?

Chu Yibin, general manager of Chu Agriculture, where Chu Orange is located, revealed the company's ideas and plans to go public at a press conference, thepaper.cn reported recently. According to Chu Yibin, four counseling institutions have been stationed, but due to the impact of the epidemic, the listing plan will be delayed by one year.

"Chu Orange" was founded in 2002 by Chu Shijian, a former tobacco king in Yunnan, and has been highly recognized by the market since 2012, forming the "Chu Orange" brand. Chu Agriculture is committed to using modern agricultural technology and standardized management system to grow fruits. At present, Chu Agriculture has two brands of orange products, one is Chu Orange, the other is Yunguan Orange.

Chu Yibin revealed that in the visible period of time, the limit on the production of Chu orange is close to the ceiling, while for Yunguan orange, Chu Yibin said that its increase will be obvious in the next three years or so. The industry is still in a difficult early stage, he said, but in the past two to three years, internal income has averaged double-digit growth and may have been in the middle and upper reaches of the planting industry. but it lags far behind the development of the e-commerce industry. In this regard, he revealed, "but we are still confident that we dare not catch up, but we can try our best to get close."

According to public reports, the fixed assets of Chu Orange's main operating company have exceeded 100 million yuan, and the output value of Chu Orange single product has reached 300 million in 2017. this year, the total output is expected to be 20, 000 tons, and Yunguan Orange is expected to produce more than 11000 tons. For listing Chu Yibin said that in China, the listing of agricultural farming is not an easy thing, but for the needs of the development of agricultural industry, for the long-term development of enterprises, Chu agriculture will meet the difficulties.

However, some data show that Chu Shijian, the founder of Chu Orange, resents landing in the capital market. "Investment companies have to take a sum of money from shareholders after listing," he said in 2012. After I went to the market, I did take the money, but when I lost money to the investors, I was afraid that others would point and poke behind my back. " Chu Yibin said the listing decision was made by Chu Shijian at the end of 2017.

There is a view that if Chu Agriculture is successfully listed, it may open a new chapter in the domestic agricultural planting capital market. At present, there are few listed companies mainly engaged in fruit cultivation in China. Chu Agriculture, which is listed in A shares, currently has only Chu Orange and Yunguan Orange. If it suffers from force majeure such as natural disasters, it will have a significant impact on the financial situation of the company.

At present, Chu Agriculture not only mainly promotes the sales of Yunguan orange and the experimental cultivation of apple, grapefruit and other agricultural products, but also begins to explore the business model of brand authorization and downstream derivatives, in order to explore the way of horizontal development of the company. Chu Yibin also revealed, "in China, the listing of agricultural farming is not an easy task. I do not want the industry to obey the capital demand and bring down the industry in the conflict between industry and capital." We reserve the right of choice, and when the opportunity is ripe and all the problems facing the planting industry are solved, there will be a better foundation for development. We are listed for the next step forward. "