The taste quality of domestic cherry varieties is improved, and domestic cherries will counterattack the cherry market.

Now, it is the ripe season for cherries. In addition to the domestic cherry varieties on the market for 20 or 30 yuan per jin, on some e-commerce platforms and shopping malls and supermarkets, domestic cherries from Dalian, Yantai and other areas are favored by many consumers because of their taste and quality.

Domestic cherries are aiming at the middle and high-end market, want to find a way to counterattack, but also want consumers to taste the quality and low price of "domestic cherries".

Domestic cherries are popular with high performance-to-price ratio

When we talk about cherries, the first impression must be "imported high-end fresh fruit". But this year, we will realize the charm of "domestic cherry". In the daily excellent fresh, box horse Xiansheng, fruit supermarket, domestic cherry played the "domestic cherry" sign for the first time, and favored by many consumers.

Recently, Meizao cherries from Dalian have become a hot seller on the daily Youxian e-commerce platform. Some diners said: "in the past, the domestic cherry fruit was very small, tasted bad and sour, but now this kind of cherry tastes very sweet and likes it very much." For its price of 69 yuan per box, diners feel cost-effective.

In the past, shops generally sold imported cherries, and the price was also very high, more than 100 yuan per jin. Today, we try to promote Dalian cherries, the price is about 70 yuan per jin, the sales volume is very good, the peak can sell hundreds of jin a day. The improvement in quality and the lower price than imported cherries are the reasons why domestic cherries are popular in the middle and high end of the market.

Cherries with double sweetness can also enter the greenhouse.

In the red cherry orchard in Xiji, Tongzhou, a dwarfed cherry is planted in the facility greenhouse, which is very convenient for cherry tree management and fruit picking. In the greenhouse, we can monitor the temperature, humidity and other values at any time, and the lighting, watering and fertilizing can be adjusted automatically according to the monitoring values. Through scientific management, this will prolong the growth period of cherries, so that cherries can fully mature, bigger and sweeter. When testing the cherry in the park, the fruit weighs nearly 20 grams and the sweetness is more than 20 degrees. Compared with imported cherries from Chile and New Zealand, domestic cherries are full of strength from appearance to sweetness.

In addition, facility planting can also control the time to market of cherries, allowing cherries to appear on the market from March to May each year, blocking the supply gap between imported cherries and domestic open-air cherries. As a result, the benefit of cherries can be up to 8 to 10 times that of ordinary open-air planting.

Domestic cold chain promotes cherry "snatching fresh"

With the improvement of the quality of domestic cherries, the development of domestic cold chain logistics has also become a major force for the counterattack of domestic cherries.

The cold chain has set up its own scheme in the main cherry producing areas in order to better reflect the word "fresh" in the cold chain logistics. Now we are promoting the sale of Yantai cherries delivered on the same day of picking. On the premise of ensuring supply, we will also reduce operating costs in an all-round way. As a result, domestic high-quality cherries can appear in consumers at a more affordable price.

Do you like cherries? Are you very happy with the emergence of domestic high-quality, low-price cherries?