Pinnacle peach online shopping starts the first shot and the second wave of online sales on the 5th will create another sales success.

Pinnacle peach online shopping starts the first shot and the second wave of online sales on the 5th will create another sales success.

(Taiwan TB News Network / reporter Chen Mingzong) the Jianshi Township Public Office in Hsinchu County assisted peach farmers in production and marketing. When the epidemic entered the third level of alert, the results were quite fruitful, with sales of nearly 20 million yuan. In order to maintain good customer service and fruit quality, the platform opened another wave of pre-order activities on the 5th. It is expected that there will be another sales success.

Honey peaches in Jianshi Township are planted above 1200 meters above sea level. due to growing in long sunshine, excellent water quality, fertile land, clouds and temperature difference between day and night, the fruit is sweet and full, delicious and juicy, and the sweetness is as high as 12 degrees. There are Okubo, Zhongjin white peach, Shanghai honey, golden peach and other varieties. The season lasts for one month every year from late June to the end of July. This year, it is rich because of the good climate, with an initial estimated total output of 520 metric tons.

Recently, the relevant media reported that peaches in Jianshi Township could not be sold and were reduced to feeding chickens. The Jianshi Township Public Office issued a special article to correct the situation, so as to prevent people from being unable to go out to buy during the epidemic prevention period, and let the message mislead everyone.

In fact, Jianshi peaches sold more than 2800 boxes on the first day of online sales on June 28, with all the shipping operations busy, rushing to put the freshest peaches into the hands of shippers.

Jianshi Township Office said that due to the severe impact of the recent epidemic, people were unable to go out. A few days ago, online shopping activities were launched, which received a great response. The sales volume on the first day of sale was nearly 20 million yuan, and the number of orders received had reached the production limit of the first wave of early peaches.

Jianshi Rural Office pointed out that the first wave of orders will be arranged for shipment and distribution from July 1. At present, it is the beginning of the peach production season. In order to maintain good customer service and fruit quality, the next wave of pre-order activities will be reopened on the 5th, and delivery is expected on the 12th.

Ye Changcheng, head of the agricultural department of the township government office, stressed that honey peaches are delicate, easily injured, and cannot endure long-term storage; honey peaches are non-industrial products, and their production forms and specifications are difficult to harmonize. Due to cultivation and management techniques, hillside orientation, sunshine length, day-night temperature difference, and other factors, differences in quality, size, and sweetness, defective and damaged products will naturally occur in the harvest process. In line with their good and simple genes, aboriginal farmers absolutely present and sell the best and sweetest fruits to Chinese people, but a small amount of eliminated fruit is cheaper than mountain-raised native chickens, and there is absolutely no such thing as "feeding all chickens"! Moreover, giving chickens to eat is also an act that fruit farmers themselves are reluctant to waste, and it should not affect other fruit farmers and the shipping operations of Jianshi Township Public Office.

Ye Changcheng, director of the agricultural division, further said that the promotion and promotion of peaches in Jianshi Township Public Office has been carried out for more than 20 years under the attention of successive county and township heads, and the production of fruits is deeply loved by the Chinese people. Over the years, the Jianshi Township Public Office has adopted a major policy of handling stalls and one of the important policy plans, which is analogous to the annual "Aboriginal Carnival Series" to the general public, which directly and indirectly promotes the vigorous development of tourism in the township. The peach industry plays an important role.

Ye Changcheng, the director of the course, said that at a time when the rise of COVID-19 was rampant last year, the sudden three-level alert in May this year not only disrupted the pace of people's lives and changed the behavior of consumption, but also affected various agricultural markets on the island, especially the cultivation of peaches by remote indigenous people. There is no peasant association in Jianshi Township (it belongs to the peasant association in Hengshan area-its business strategy and concern for the hometown are not mentioned here), there is no agricultural industry transportation and marketing company, and the aboriginal farmers in the township still work hard to plant and manage with sufficient tenacity. Accustomed to perennial marketing, there are probably ways to participate in the promotion and sales activities of township offices, to sell to middlemen, to promote fixed customers, or to sell themselves sporadically along the road.

Ye Changcheng, Chief of Agriculture Section, Jianshi Township Office (left)

Sharp stone peaches are sweet, delicious and juicy. People are welcome to buy them online.