Hong Chonglun, a tea farmer in Chiayi, won three prizes in the French AVPA World Tea Competition.

Chiayi Tea Farmer Hong Chonglun Wins Three Awards at AVPA World Tea Competition

Hong Chonglun, a tea farmer in Zhuqi Township, Chiayi County, sent tea samples to France to participate in the competition. After expert evaluation results, he won three awards, including gold medal, silver medal and bronze medal in black tea group.

The French Association pour la Valorisation des Produits Agricoles (AVPA) was founded in 2005 as a non-governmental organization based in France. Its members are agricultural producers and taste experts. It has about 1,000 members worldwide and currently has four international competitions: chocolate, cooking oil, coffee and tea.

The 3rd International Tea Competition is divided into tea category (including green tea, white tea, yellow tea, oolong tea, black tea and black tea) and herbal tea category (including herbal tea, mixed tea and scented tea). Gold, silver, bronze and special prizes will be awarded.

Hong Chonglun was originally engaged in design work. He returned to his hometown in 2015 to help grow tea and make tea. In the process of participating in the tea culture industry, he also integrated his own learning and experience of nature into tea arts and tea tables. In 2017, he participated in the "12th China Tea Arts Award" and won the 2nd place in the country. In 2018, he participated in the "3rd Cross-Strait Oriental Tea Arts Competition" and won the Silver Award. This is the first time that our home-baked black tea and oolong tea have participated in an international tea competition, winning the gold medal for black tea, the silver medal for black tea and the bronze medal for oolong tea.

Chiayi County Agriculture Department said that in response to changes in the consumer market, it is necessary to enhance the market competitiveness of Alishan tea and develop different ethnic groups and even international consumption. It is very happy to see young tea farmers returning home to invest in the promotion and marketing of tea industry and tea culture, helping Alishan high mountain tea open up the international market and let more international consumers see Taiwan good tea.