The Flower Industry in Rural areas needs to go to a higher level

In the process of adjusting the planting structure in rural areas, the flower industry has developed by leaps and bounds. However, throughout the overall situation of China's rural flower industry, the production mode and marketing mode of small-scale peasant economy are everywhere, resulting in the relative surplus of production and the continuous decline of flower prices.

In terms of production, the scattered mode of production of small farmers is difficult to resist the torrent of the market, which will inevitably lead to low-price competition, resulting in lower flower prices year by year. In terms of marketing, flower farmers produce and sell themselves, both decentralized production and decentralized listing, failing to form a strong market subject with common interests, at the mercy of market forces, which is also another important factor in the decline of flower prices. Due to the narrow sales channels of farmers, most flower farmers just rent a place in the flower market to sell flowers, the way is monotonous and passive, resulting in the appearance of overproduction of flowers from the market.

The key to solving the above problems is to improve the scientific and technological awareness of flower farmers, realize the separation of production and marketing, develop deep processing, and take the road of industrialization. Especially in marketing, it is necessary to set up marketing companies and brokers in counties and townships to gradually achieve the separation of production and marketing; at the same time, we should make full use of the policy of protection of origin to achieve brand benefits. In addition, giving full play to the role of the flower association is also an important factor. The flower association should organize the scattered flower farmers into common interests with strong market forces and form a monopoly in marketing.