Zhou Guolong Legend 02 "understand the true meaning of life from kendo martial arts, seek stability quickly, defeat China and win back the Japanese market."

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After Zhou Guolong's visit to China, he felt the same way that "if Taiwan's edamame bean production does not change, there will be only five years left." He put forward the "strategy for big farms" to actively guide farmers to carry out mechanized production and rebuild Taiwan's green gold industry.

The strategy of big farm to transform Taiwan's green gold industry

"Taiwan can no longer rely on manual production and harvesting. Not only is it inefficient, but the freshness of pods is also poor." Zhou Guolong prescribes the right medicine to the case: "only through comprehensive mechanization can edou have a competitive advantage." But to be mechanized, it needs to be planted on a large scale. "

Precisely because the cost of making sugar in Taiwan is too high, many sugar factories have stopped work, and sugar cane fields have become increasingly abandoned, making it the most suitable for running large farms. But it costs money to rent land and to buy machinery, which is beyond the affordability of farmers. Therefore, Zhou Guolong proposed to the Council of Agriculture the plan of "mechanized production of edamame beans on large farms" and formed a strategic alliance of edamame beans to persuade the middle market merchants (commonly known as bean traders) and processing plants to work together to improve the growing environment of edamame beans in Taiwan.

Zhou Guolong admitted frankly that many people were not optimistic about promoting such a revolutionary approach at that time. Traditionally, bean traders are responsible for purchasing farmers' edamame beans and transferring them to frozen fruit and vegetable processors for processing and export. The relationship between the three is upstream and downstream. However, Zhou Guolong promoted the transformation of "bean traders" into professional farmers, where they worked with processors at a guaranteed price, and both sides jointly funded the lease of land, the purchase of machinery and equipment, and established a close partnership between production and marketing.

Zhou Guolong's "Big Farm Strategy" used mechanized harvesting to attack the frozen "Golden four hours" of edamame beans. (upstream and downstream data photo) six years of submergence to adjust physique, snatching back the Japanese market from China.

This "big farm" project may be regarded as the transformation period of Taiwan's edamame bean industry. Since 2001, it has taken six years from full manual and semi-mechanization to full mechanization. However, at first glance, it has not been of much help to export output value.

In 2007, the export volume was even less than 20000 metric tons, with a value of less than 40 million US dollars. Fortunately, in the 12 years since 2008, the output value of edamame has been rising at an unbelievable rate, reaching a total export volume of 38915 tons last year, with a total value of US $84.54 million (equivalent to about NT $2.5 billion).