Mother Lala Mountain sells peaches online, pushing online shopping and physical sales to stimulate consumption.

Lala Mountain Mom Peach Online Marketing, Push Online Shopping and Physical Exhibition Sales to Stimulate Consumption

Taoyuan Mayor Zheng Wencan attended the "Mother Peach Marketing Online Press Conference" activity at the municipal government yesterday (21) morning. The live broadcast connected the farmers 'association of Fuxing District and the tribes of origin to jointly market "Mother Peach." Mayor Zheng Wencan said that the "mother peach" is named after the mother season in May every year. This year (109), it is abundant and of good quality. Each mother peach has undergone strict quality control. The estimated yield is 49,000 boxes. In response to the epidemic situation, the marketing strategy of mother peach is mainly based on the network, supplemented by physical channels, combined with small trips for agricultural tourism in origin, encouraging the public to actively order group purchases through the network, purchase on the spot through physical channels or travel and purchase, which are all good choices.

Mayor Cheng Wen-tsan points out that farmers 'associations have taken the initiative to purchase from farmers this year, with 3Q quality as the consumer's gate. Each product is organic and has a local record certification, and the quality is quite good. This year, the sales channels are diversified. It not only cooperates with the National Agricultural and Fishery Association system, the agricultural capital network sales platform and the agricultural association sales network for marketing, but also plans to hold physical channel exhibitions and sales in Taipei Flower Expo Market on May 23 and 24, Taipei Hope Square on May 30 and 31, Fuqian Square in Taoyuan City from June to July, and 48 Fengkang supermarket physical stores in Taiwan also provide group purchase services, so that the public has multiple choices for purchase.

Mayor Cheng Wen-chan also mentioned that in June and July, the Agriculture Bureau will launch seasonal limited mother peach farming trips such as "Aboriginal style farming fun" and "Aboriginal intellectual fun". People can also plan small agricultural sightseeing tours such as Xiaowulai, Jiaobanshan, Xikou suspension bridge and Luofu hot spring area. Tourists can go to the local area to choose and buy in person. For detailed ordering information and related activities, please visit the official website of "Mama Peach"(website: http://mamapeach.venusmall.tw/Products/List) and the fan page of "Mama Peach"(website: https://www.facebook.com/lalamapeach/)

▲ Lala Mountain mother peach online marketing, push online shopping and physical exhibition sales to stimulate consumption