Yuxi Peasant Association is very considerate, opening up farmers' direct sales on the shelves, combined with the whole family to allow consumers to buy enough in one stop, creating good sales results.

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Located south of Hualien, Yuli is Taiwan's rice warehouse, which ranks among the top four in the country in terms of rice production. It also produces watermelon, wendan and lily flowers. The Yuxi Farmers Association, which helps farmers sell agricultural products in Yuli Township and Chuoxi Township, tried to combine the Farmers Association supermarket with the supermarket seven years ago, successfully transforming the Farmers Association supermarket into a direct sales station for farmers in Yuxi, and turning the sales of agricultural products from deficits to profits.

In addition to expanding the operation of the whole family, the farmers 'association supermarket also opened up small farmers to put their own fresh fruits and vegetables on the shelves. The farmers' association only charged management fees, making the supermarket a favorable sales platform for farmers.

Yuli, Zhuoxi local small farmers go to the farmers 'association to label and put their products on shelves. The farmers' association only charges management fees. Fresh food is 15%, processed food is 20%.(Photo_Lin Yijun) Super store extends the exhibition and sale time of agricultural products. Small farmers put their products on shelves.

Cai Zonghan, director-general of Yuxi Agricultural Association, who took office for three years, explained that in the past, the main competitor of the supermarket of the Agricultural Association was the traditional vegetable market. Later, after the local all-union supermarket appeared, the competition became more intense."At that time, there were 2 all-union supermarkets and 7 small seven supermarkets in Yuli, and the supermarket of the Agricultural Association became more and more difficult to sell."

Cai Zonghan said that the former Director-General Peng made a bold decision in 102 years of the Republic of China."There is no family in Yuli. The former Director-General went to negotiate with the whole family in the name of the Agricultural Association to join." Therefore, located next door to the promotion department of Yuxi Agricultural Association, the first agricultural association super merchant joint store in Taiwan was born in this way.

At present, there are 17 farmers 'associations in Taiwan that have joined forces with the whole family. Seven years ago, Yuxi Farmers' Association was the first one. Cai Zonghan said that the advantage of joining the whole family with farmers 'associations is that farmers' associations already have space and only need to replenish equipment, and the form of super business is equivalent to lengthening the time for agricultural products to be sold.

Cai Zonghan (Photo_Lin Yijun), Director-General of Yuxi Agricultural Association, who has been in office for more than three years, can apply for direct shelf, and only 15% storage management fee will be charged for fresh food.

The joint store is divided into two areas, half of which are agricultural products sales areas, from fresh to processed products. Chen Meiling, director of the promotion department of Yuxi Agricultural Association, explained that the main crops in Yuxi area are rice, watermelon, Wendan and golden lily, but there are still many small-scale farmers planting fruits and vegetables. These small farmers can put agricultural products on shelves jointly with the Agricultural Association. The Agricultural Association only charges storage management fees, fresh food charges 15%, processing charges 20%, and no additional shelf fees.

Chen Meiling pointed to each basket on the fresh food rack."The produce in each basket comes from the same farmer." She picked up one of the packets of lemons and pointed to the label sticker on it. Farmers can apply to the farmers 'association for shelving. After bringing the packaged agricultural products to the farmers' association to register the product information (producer resume, product item and price), they can print out the sticker, and farmers will make their own shelves.

Cai Zonghan said, Yuxi area has no large-scale vegetable farmers, And considering the supermarket operation must prepare enough items, So in addition to the eastern fruits and vegetables, Also rely on other areas of Huadong organic fruits and vegetables supplement,"To Huadong area priority, Huadong will not consider the west."