MySheen

Flower auction market direct attack, contend for the beauty of the fashion show! When the panic spread, it was the blooming season of flowers.

Published: 2024-09-16 Author: mysheen
Last Updated: 2024/09/16, Flower auction market direct attack, contend for the beauty of the fashion show! When the panic spread, it was the blooming season of flowers.

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Near midnight, when the vast majority of people are ready to go to sleep, it is a time when the Taipei flower market is about to wake up. Shipments from all over the south-central region. Carrying flowers harvested by flower farmers from all over the country on the same day, they arrived in Taipei overnight. After the goods were unloaded in line, the market tallyman sorted them out, inspected the goods, and handed them over to the consignee. From the flowers that competed for beauty, they picked out the ones who liked them and pressed their bids. In the early morning when the light appeared, they took the flowers to the market or flower shop and entered the last leg of the flower journey.

"in this season of panic spread, it is also the season of flowers in full bloom. You might as well put on a mask when there are few people and go to the flower shop to make sure that people who have never thought of buying flowers can not help but stop for the vitality of beautiful flowers. " Lin Hongyan, director of the planning office of the Taipei Flower production and Marketing Company, said.

In the zero-batch market of the Taipei flower market, flowers are marked with prices, which often appeal to consumers compared with the prices of retail florists outside. The Taipei Flower Market is the largest cut flower market in the country.

The Taipei Flower Market, operated by the Taipei Flower Transportation and Marketing Company, is the heart of flower trading in northern Taiwan, and it is also the largest cut flower market in the country. the daily trading volume and price will affect the national price and the willingness of flower farmers to harvest.

"Flowers is a 24-hour industry that cuts flowers from producing areas during the day, transports flowers in the middle of the night, and auctions in the wee hours of the morning. Every moment of every day, there are people who conscientiously do their part in the position in this industry." Lin Hongyan said that during the day, the flower farmers harvested and delivered the goods, arrived at the Taipei Flower Market in Neihu at midnight, and completed the transaction through the auction market in the early morning.

Immediately after the transaction, the flowers were transported by car to the major flower markets north of Hsinchu and Hualien, and some florists in Hong Kong hired Taiwan underwriters to ship the goods to Hong Kong by air on their behalf.

The auction market pursues transparency, openness and fairness, and the daily volume and price are announced and updated at any time in the silent auction market at midnight.

The cut flower auction began trading at 03:30. Two or three hundred underwriters couldn't take their eyes off the four big screens at the same time. The numbers and names were constantly updated. The underwriter's fingers were constantly jumping on the button, and the transaction demand was put forward at his preferred transaction price.

The four screens correspond to four categories of flower trading: Compositae, rose Platycodon grandiflorum, sword orchid flowers and lilies. The machine beside the track is the auctioneer and his assistant, who is responsible for displaying and introducing various batches of flowers, connecting with the consignee to complete the transaction, and disclosing the transaction price and volume on the screen after the transaction.

The front auction market is responsible for trading, and the backcourt immediately sorts out the goods, the moving line is smooth and fast, and can not be careless at all. No wonder Lin Hongyan, director of the planning office of the Taipei Flower production and Marketing Company, said: "the auction market is Wu City, and it's hard for no one to take you in at all."

The underwriters in the auction market are like the auditorium. Lin Jiyang filmed Taipei Flower Market auction Market: elegant and smooth front court, compact and steady backcourt

Lin Hongyan describes that compared with the Taipei fruit and vegetable market (commonly known as the first city), the biggest difference is that the fruit and vegetable market "does not move people and animals," while the flower market is "people do not move animals." At the auction house of the Taipei Flower Market, we can't see 20 or 30 underwriters around the auctioneers in the same city, shouting their prices in a loud voice, while the flower auction is more like a fashion show.

"the fruit and vegetable market is like fish fighting for feed, and the underwriters are all shouting around the auctioneer. Our family is different, the underwriters in the flower market are sitting gracefully, only the buttons on their hands are constantly busy. " He humorously described the uniqueness of his auction house.

The auctioneer is the main role in the front court, holding up samples from the boxes on the track, introducing the quality and characteristics of each batch of flowers, and letting the consignee decide whether to bid or not. The auctioneer's action is skillfully completed in two or three seconds, in order to save time to maintain a smooth transaction and let fresh flowers enter the market in the shortest possible time.

The auctioneer introduced the objects.

The underwriter only needs to use the keyboard to send the desired transaction price on the seat and wait for the result of the transaction. Filmed by Lin Jiyang

Just like the track work from the tally yard to the auction house, auctioneers have to develop from loading, inspection, assistant, secondary exhibition, and main auction. As for the heavy responsibility played by auctioneers, Zhang Liji, deputy manager of the business department in charge of managing the auction market, also affirmed that "without more than a decade of cultivation, we will not be able to train a qualified auctioneer."

Every florist who sends flowers to the Taipei flower market has the opportunity to send them to the showcase, and the auctioneer describes the appearance. More than 200 underwriters are in the audience, just like judges, with buttons in their hands constantly increasing or reducing prices. Once the order is completed by the underwriter, the computer prints it immediately, and the assistant photographer pastes a sticker with the underwriter's number on the box and sends it directly from the track to the backcourt, with a stunning pace.

The carton is transported to the backyard, and the shippers will load and unload according to the consignee's serial number, and before the consignee receives the goods, as long as the sensing card is in the printing area, the computer can automatically print the flower species, quantity and price under today's bid. After scanning by the shipping staff to confirm that the number of types is correct, get on the bus or go to the zero-batch market.

The auctioneer must complete the transaction while introducing the quality of the product. Lin Jiyang's alternative contact with flower farmers: the "vase laboratory" of the Taipei flower auction market

There is a glass house exhibition area in the backyard of the cut flower auction house, which is the "vase laboratory" of the Taipei flower market. The flower company makes it convenient for the underwriter to understand the quality, durability and color performance of the flowers produced by each florist, and to let the consignee understand the characteristics of the products at close range, and specially plan the laboratory to display seasonal cut flowers on a monthly basis.

"for example, during the Spring Festival, lilies and silver willows are displayed; in February, there are roses and Platycodon grandiflorum on Valentine's Day; in March, chrysanthemums and sword orchids are displayed in response to Ching Ming Festival; in April, there are flaming cranes, and the next level is carnations, the protagonist of Mother's Day; and May is preparing for graduation season. Rose lilies again." Lin Hongyan introduced it as if he were a family member.

 
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