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The total recovery rate of night market coupons reached a record high of 72.6%. The business opportunity benefit of the night market exceeded 1.12 billion yuan.

Published: 2024-12-22 Author: mysheen
Last Updated: 2024/12/22, In cooperation with the Tourism Bureau of the Ministry of Communications, the Ministry of Economic Affairs issued a 200-yuan night market voucher policy with the Tourism Bureau of the Ministry of Communications to issue 200 yuan night market coupons from September 16, 108 to the end of February 109, and the last wave of night market coupons was collected. The Ministry of Economic Affairs says the industry is unified.

The total recovery rate of night market coupons reached a record high of 72.6%. The business opportunity benefit of the night market exceeded 1.12 billion yuan.

In cooperation with the Tourism Bureau of the Ministry of Communications, the Ministry of Economic Affairs issued a 200-yuan night market voucher policy with the Tourism Bureau of the Ministry of Communications to issue 200 yuan night market coupons from September 16, 108 to the end of February 109, and the last wave of night market coupons was collected. The Ministry of Economic Affairs said that it had counted the night market coupons. A total of 10.33 million night market coupons were issued and 7.5 million were recovered, with a total recovery rate of 72.6%. It is estimated that more than 1.1 billion yuan of night market business opportunities would be created. Had it not been for the impact of the epidemic, the recovery rate would have been even higher.

Guo Kunming, director of the central office of the Ministry of Economic Affairs, said that the recovery rate of night market coupons rose from more than 20% in October 108 to 45% at the end of December 108. after being used at the end of February 109, the final total recovery rate reached 72.6%. According to the survey of the Tourism Bureau, when Chinese people traveled in the past, the rate of going to the night market was about 10%, which was 7 times that of the past, effectively increasing the crowd of night markets. The recycling status of each district was 1.79 million (23.9%) in the North District, 1.37 million (18.3%) in the Central District, 2.6 million (34.7%) in the Southern District and 1.74 million (23.1%) in the Eastern District. It shows that after the night market voucher policy is on the road, it has created considerable tourism accommodation and consumption benefits in the southern and eastern key areas.

The night market voucher policy is an additional package of CITS, which is matched with the Tourism Bureau of the Ministry of Communications's "expanding Autumn and Winter Tourism Program". The purpose is to guide the tide of CITS to stay and spend locally. The top five night markets with the highest recovery rate are Hualien Dongmen Night Market, Tainan Garden Night Market, Kaohsiung Liuhe Night Market, Taichung Fengjia sightseeing Night Market, and Chiayi City Cultural Road Night Market.

Guo Kunming, director of the central office of the Ministry of Economic Affairs, said that the night market voucher policy was very successful, especially thanks to hotel operators and night market stalls for their assistance and cooperation during the event. The follow-up revitalization coupons will review this experience and refine it again, and enterprises will be able to resume business for night market operators.

The total recovery rate of ▲ night market coupons reached a record high of 72.6%. The business opportunity benefit of the night market exceeded 1.12 billion yuan.

 
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