This supermarket is amazing! Madou Farmers' Association supermarket has been transformed into a boutique department store, showing the charm of fresh fruits and vegetables and characteristic processing.

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Recently, Tainan Ma Dou has added a hot spot. The Ma Dou Farmers' Association has transformed its original store into a boutique supermarket, decorated like a department store, with products ranging from fresh fruits and vegetables to grapefruit shampoo produced by the township. Small farmers can bring their own fruits and vegetables to the shelves, with comfortable tables and chairs for rest, and flowers are also arranged by local farmers, making the outside world amazed at their beauty. "We all have what we can buy by Quan Lian. If it can't be bought by Quan Lian, we have it. " Sun Cimin, director-general of Madou Farmers' Association, said confidently.

Sun Cimin, Director-General of Madou Peasant Association (Photo _ Lin Yijun) the Madou Peasant Association is famous for Wendan, but it is also under great pressure, and it has been difficult to manage.

When it comes to Madou, Wen Dan is automatically connected to his mind. "We are famous for Wendan, but we are also under a lot of pressure because of Wendan." Sun Tzu-min says that this is her third year as director-general. Having worked in peasant associations for more than 20 years, she has worked as a planning department and auditor, unlike many peasant associations where people from the promotion department take over as director-general. She admitted that she was actually scared when she took over.

The Madou Peasant Association is famous, but there is also a lot of pressure to carry the signboard. Sun Tzu-min says that in the past, the peasant association was in a poor financial situation because of improper management, and the previous director-general had difficulty in handling additional activities because of financial constraints. For a time, the farmers did not understand the peasant association. When asked about their willingness to take over, they were very afraid of not doing a good job, but because of their feelings for the peasant association, they agreed.

On the first day of taking over, Sun Cimin looked at the statements and was under great pressure. "the former director-general worked so hard, but the finance of the peasant association was still very tight. When he took over, he must have been under more pressure than I did." Looking at the report, as well as the 77 employees of the peasant association, Sun Cimin decided to take the initiative.

The future activities of the peasant association supermarket and the area of the farmers' market (photo _ Lin Yijun) go northward and sell across the sea, and local activities are held to attract people to Madou.

"since Director General Sun took office, the activities of the Madou Peasants' Association have changed a lot." Yiru, an employee of the Madou Farmers' Association, said that because he was not from the promotion department, the director-general went to the EMBA of National Taiwan University for the sake of the peasant association, and over the past two years, Madou's local and external activities have increased, and even new elements have been added to the original local activities, so that the whole Madou area can be seen by others.

"the former Director-General also organized local activities. I was just taking everyone out." During the external exhibition and sales activities, Sun Cimin personally took the staff of the peasant association north to Banqiao and even across the sea to the Hong Kong Food Fair, constantly allowing the agricultural products of the Ma Dou Farmers' Association to be seen.

Madou local activities have a pomelo flower festival in March and a pomelo festival in August. Sun Tzu-min refined the activity, limiting the number of tourists to attend the pomelo festival to no more than 30 people per group, and holding it in turn in each Wendan orchard. "the premise is that the orchard should be tidied up. Now farmers will strive to hold activities, so that farmers can also ask farmers to take good care of the orchard and reduce medicine."

Ma Dou farmer Guo Yufei and his wife manage the pomelo garden with the concept of "symbiosis of flowers and plants". (photo / Lin Xiejun) purchase pomelo flowers to solve Wendan production and marketing, increase farmers' income, and make Wendan trees grow better

In addition to the activities, Sun Cimin also wants to improve the annual production and marketing of Wendan. Madou area has more than 2,000 hectares of farming area, nearly half of which are planted Wendan. Sun Cimin said that Wendan's sales are concentrated on the eve of the Mid-Autumn Festival every year, but often encounter climate impact, big fruit and other problems. This year, he decided to deal with it early and buy the grapefruit production and processing products of Xinli Wendan, so as to thoroughly solve the big fruit problem.

Wendan, which is less than 8 years old, is called Xindan. The pulp of the big fruit is thicker and is not favored by consumers, and the price is very different from that of the old Wendan, so it can only be collected for processing. The Madou Farmers' Association bought 1 million jin of fruit Wendan last year, accounting for about 20% of the annual output of Madou producing areas, but the processing is quite labor-intensive, from peeling to cutting flesh, and a large number of purchases are made in a short period of time. It is necessary to free up cold storage space and deal with it as soon as possible, and there is a lot of time pressure.

Sun Tzu-min believes that the introduction of new fruit into the market will lower the price of Wendan, which will affect not only Ma Dou, but also Wendan in other areas, and the best way to reduce the big fruit is to directly buy new pomelo flowers. in this way, it will not produce fruit, and farmers have income, but also can save the cost of taking care of the fruit and raise the Wendan tree well.

Go into the first cabinet of the supermarket to develop pomelo fragrance black tea, cosmetics and other processed products for Wendan pomelo processing products (photography _ Lin Yijun). Farmers' associations do not rob farmers' business and help farmers increase their income.

Last year, the Ma Dou Farmers' Association tried to use the new pomelo flowers provided by farmers to work with the Yuchi Township Farmers' Association to produce a new product, pomelo flower black tea. Sun Cimin said that the sales of pomelo flower black tea were good last year. If pomelo flowers can continue to develop high value-added processed products, it can even increase farmers' willingness to buy. This year, they will use cosmetics, masks and other health care products as research and development products.

At present, the purchase price of grapefruit is set at 200 yuan per kilogram. Sun Cimin said that at present, he has held a meeting with the production and marketing monitor to purchase grapefruit flowers that are in bud and not fully blooming in a complete area, and the price will be even higher if they have petals. Pesticide residue testing will be done after the acquisition. All sesame bean Wendan fruit growers are welcome to register.

"the farmers sell the old man Wendan, and the peasant association takes good care of the secondary fruit. This is the positive cycle." Sun Cimin said that most farmers of Madou Wendan have their own sales channels, and whether the peasant association will compete with the farmers for business, what the peasant association can do is to reduce the flow of new fruit into the market, make the price of Wendan good, and convert the secondary fruit into the income of the farmers.

The adjusted Wendan gift box has smaller weight and multiple tastes and items (photography _ Lin Yijun) not only Wen Dannong, but also other large and small farmers.

In addition to Wendan, there are still other crops in the Madou area. "there are many farmers in Wendan, but other farmers also have to take care of them." Sun Tzu-min points to the cutting and transportation yard opposite the peasant association, saying that big farmers growing other agricultural products in the Madou area can be purchased by the peasant association, which has its own cutting ground and handed over to the campus nutritious lunch and the group meal of the Maritime Patrol. "We will also deal with meat products with production and marketing experience."

As for the part of small farmers, Sun Cimin did not neglect it. The supermarket of the Ma Dou Farmers' Association opened with a new attitude on January 18 this year. The farmers' association smashed heavy costs and redesigned the overall color matching, visual layout and display. To create a new peasant association supermarket, "the supermarket is to serve as a sales platform for young farmers and small farmers, so it must be very eye-catching."

Sun Tzu-min recalls that in the past, most of the peasant association supermarkets came to buy daily necessities from local elders, but the sales speed was limited, but now the new main visual exhibition has expanded a new group of customers. "Holiday tourists will always come in to buy companion gifts." Sun Tzu-min says that there is a parking lot outside the peasant association supermarket, which is very convenient for tourists and can also increase the length of stay.