Hualien tourism marketing strategy works Last year's visitor numbers bucked the trend

Hualien tourism marketing strategy works Last year's visitor numbers bucked the trend

Hualien County-The number of visitors to Hualien County's tourist and recreational areas in 108 was announced yesterday (16), breaking through 10 million again, reaching 10.95 million, an increase of 1.92 million (20%) compared with 107. Among them, the top three most popular scenic spots are Taroko National Park, Dongdaemun Night Market and Qixingtan Scenic Area, all of which have increased in number compared with the previous year. In particular, Dongdaemun Night Market attracted 1.62 million visitors to spend money in 108. With 124,348 coupons, the Night Market has won the reputation of "King of the National Night Market" and is regarded as the most popular new tourist attraction in Hualien County in recent years.

The total number of visitors to Hualien County in 108 was 10,956,540. In 2007, it was 9,032,927. The number of visitors in 108 was 1,923,613 more than that in 107. Further analysis shows that the statistics collected from Lei Yue Tan, Seven Star Tan, Taroko Pavilion, Sau Ku Luan River Boat Rowing, Ocean Park, Stone Sculpture Museum and Qing Xiu Yuan, Pine Garden Annex Museum, Fenglin Lintian Mountain Recreation Area, Yu Li Nan An Visitor Center, Dongdaemun Night Market and Chinbuzi Sky Walk showed a trend of improvement in quality compared with last year.

Chang Chih-hsiang, deputy director of the Hualien County Tourism Office, said that under the general economic downturn caused by the contraction of tourists last year, he was very grateful to the county tourism industry and various public associations for their close cooperation with the county government and their efforts to promote Hualien at home and abroad. In order to welcome the upcoming Year of the Rat, Hualien County-will hold a 30-day "2020 Hualien Pacific Lantern Festival" on January 18. There are a total of Liyutan exhibition area and Dongdaemun Square lighting area. This year, we will join the virtual AR technology gathering activity. After downloading the activity APP at the event site, the cute and happy red duck will lead everyone to Hualien. In addition to finding "Lucky Chipmunk" in Dongdaemun lighting area, we will pay a good New Year! We will also take tourists to visit Hualien's delicious and interesting "Dongdaemun Night Market"! After collecting 4 chapters, you can redeem a cute happy duck doll at the "Service Desk" of the 2020 Hualien Pacific Lantern Festival-Dongdaemun Lighting District Event Venue! Deputy Director Zhang Zhixiang sincerely welcomes good friends from all over the country to Hualien to breathe fresh air, enjoy the beauty of "Garden City" and experience the most delicious Spring Festival holiday in China.

▲ Hualien tourism marketing strategy works Last year, the number of tourists grew against the trend