From the self-exuberance of the backcountry to the charming urban and rural areas that young people yearn for, the enlightenment of the local birth cases in Japan.

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In 2019, the Executive Yuan promoted the National Strategic Plan for Local creation, declaring 2019 as the first year of local creation, developing the local economy according to local characteristics, and attracting young people to return to their hometown to create living opportunities. The "Local creation Exhibition" was held from November 1 to November 7 in Songshan Cultural Park, curated by selected local teams from all 19 counties and cities in Taiwan (except Taipei and Kaohsiung).

As the development track of Japan is similar to that of Taiwan, and the problem of over-sparse population in rural areas is even more serious than in Taiwan, in order to learn from Japan's regional revitalization experience, the local creative exhibition specially invited Japanese teams such as Niigata, Fukui and Feiji City, Gifu Prefecture, to participate in the event. On the opening day of November 1st, Japanese case representative Shinya Onan, chairman of GreenValley, Kamiyama-cho, Tokushima Prefecture, and Yukawa Hall, chairman of the ceremony planner of Yansanjiao Workshop, Niigata Prefecture, were invited to share Japan's creative experience.

From the self-exuberance of the backcountry to the charming urban and rural areas that young people yearn for

The secret of Lin Jiyang's photography of the miracle of Kamiyama: from the self-exuberance of the backcountry to the charming urban and rural areas that young people yearn for

Kamiyama-cho, a mountain village in the middle of Tokushima prefecture in Shikoku, was once a withered village. after the residents moved out, there were more and more empty houses in the settlement, and the hollowing out of the place began to take a turn for the better 30 years ago.

Green Valley, the corporate body that runs the civic hall, began to invest in local revitalization, introducing art villages and cultural ideas from sorting out old houses to provide accommodation for professionals and entrepreneurs. Gradually, young designers living outside the city noticed Kamiyama-cho and put forward cooperative ideas to strengthen the energy of local recovery.

Fukuhiro Terada, head of the well-known enterprise Sansan, saw the work in Kamiyama-cho and hoped to provide a freer entrepreneurial environment. Under the condition of working remotely on the Internet, he came to Kamiyama-cho to set up a satellite office. At first, only a few employees came to Kamiyama-cho for a short-term job. Unexpectedly, his family and children really liked it too much to leave after they settled down, and then more and more employees sought transfer, and fewer and fewer vacant houses became available.

This is the first time that a short-term working resident has become a long-term resident and has begun to fill the vacant houses in the settlement. Under this trend, the expanded new occupants began to transform the idle space into office space. After the relocation of industries and residents, some young people outside see that Kamiyama is a charming space. In addition to high-tech talent, there are also some OL Saito Yuko, who is tired of the Tokyo metropolis, to open a South French restaurant in Kamiyama.

From urban office workers to Kanan cuisine, Miss Saito (one on the right) _ _ town.kamiyama strange shops appear in Kamiyama-cho from time to time.

Yuko Saito and her business partners come to Shenshan not to make money desperately, but to give themselves plenty of time-228 days of study and vacation a year to carry out personal plans. Miss Saito, who loves to fall through, has made a plan for herself to open up a small hot spring pool shared by friends in the secret world and to raise a number of horses.

The wonderful fate leads one by one, and more and more people come to Kamiyama, where strange shops open one by one, pizza parlors, custom-made shoes shops, and a Japanese designer who has been traveling for many years. He brought his Irish son-in-law back from Europe to Shenshan to open a beer brewery. Now Irish brewing beer has become a characteristic beer that Shenshan people are proud of.

Local bistro (Bistro) (photo: Chen Zhiren, deputy general manager of Taiwan Nomura Research Consulting Company): the essence of local creation is not to find a big boss to open a factory, but to cultivate the ability of young people to dream.

Mr. Danan said that the premise of looking for all possibilities is to respect individuals and let everyone develop according to their own personality, and they will find all kinds of possibilities. Whether it is a new young man or a young man who is willing to come back, we should give him room to do things.

DaNan Xin also believes that every little thing must be done well. In addition to ideas, "ideas generated by connections between people" are also very important. He believes that it is necessary to "connect creative people." In order to connect everyone, Kamiyama-cho also launched a new celebration-the Qixi Festival ceremony in the outer corridor, on which people had dinner in the first office porch where the old house was renovated.

"Local creation is not to create a new thing, there is no need to add new things, but to see the value of the old things and give new meaning. On the other hand, outsiders will pay more attention to the beautiful things that are usually ignored by local people. " Mr. Dannan interprets it this way.

As for the economic part, as long as the people who come begin to appear diversity, with the increase of local visibility, it will also form a circulation cycle of the local economy.

Make Shenshan people proud of Shenshan Didi Irish beer

Danan Xin also mentioned that some people may think that they have a large amount of money, but in fact, GreenValley is a legal person, and apart from the operating expenses of the citizen hall and the plan subsidy given by the local relocation center, they do not need much budget. They suggested that someone would follow up slowly after the incident, and the spontaneous action made them do not need too much money. "all GreenValley needs is to create the atmosphere," and what it does remains the same.

"at the same time as Tokyo, everyone chose to go to Kyoto instead of Niigata."

"Niigata Prefecture is two hours away from Tokyo's Shinkansen, but at the same time people will go to Kyoto and don't want to go to Niigata Prefecture!" Chairman Yamada Li, the painter of Yan Santiao workshop festival, said jokingly.

Mr. Yamada said that Yan and Santiao are two cities under the jurisdiction of Niigata County, but these two cities have been incompatible with each other since ancient times, everything can compete, and the common point is the largest birthplace of metal craftsmanship areas.

Although Niigata is the origin of good quality rice, it is also the birthplace of alloys. Because the floods in the past were so serious that farmers could not make a living, adults found a way to get farmers to run sideline businesses. Because of metal deposits, they started by forging rivets to build houses.

Lead to the on-site experience and understand the metal process

For example, the current president of Yuchuan Tang, where Yamada works, is the seventh generation, and the first generation also started as a teapot. When the second and third generations ran into Osaka to hold the World Expo, they began to make some more gorgeous metal ornaments, which were more attractive and valuable, and began to become exquisite handicrafts workshops.

Now Yuchuan Hall knocks a copper coin into a teapot, and the price of hand-made traditional handicrafts is slightly higher, and a pot costs about 600000 yen in Japan. The artistic value is higher than the practical value, so the price is also increased. Even the Japanese feel that it is too expensive to buy. In the era when things are delivered home by pressing a button on this network, in fact, people increasingly fail to see the value of craftsmen.

When we discuss together, what we think about is to let the audience lead to the workshop and go to the scene for actual experience, so that we can understand why the price of metal handicrafts is so expensive.

Through visiting the workshop, foreign visitors can feel the power and beauty of the production process of the workshop, and consumers can also really feel the value of metal products. The "Yan three workshop sacrifice ceremony" implements the committee's five principles of "Yan three workshop sacrifice". Connect the crowd in the workshop

Yamada Li said, "at the beginning, it will be a little difficult to do this ceremony. The workshop is not a famous scenic spot, or the impression that the factory is dangerous, nor is it a place that people usually go to see." Therefore, the purpose of discussing the belief in drawing up the "Yan Sanzanjiao workshop festival" is to "connect people in the workshop." The five criteria in order are:

First, you must have self-confidence and go all out in the workshop.

Second, let people actually experience the nature of making products in the workshop.

Third, through the vitality of the workshop, it will make a contribution to the employment of the region.

Fourth, working in a workshop can also become a child's vision and dream.

Fifth, make Yan Santiao's workshop a mecca for making products.

The on-site master explained to the visitors his confidence in the manufacturing process. The "Yan Sanzanjiao workshop sacrifice ceremony" implements the benefits created by the committee's workshop sacrifice: "the manufacturer gets the market, the master gets the sense of work achievement, and the place gets the visitors."

The workshops that participate in the plan are all from the scissors workshop of an old master to the large factories that make rice transplanters, allowing visitors to enter the factory, feel the labor with their facial features, listen to the sound of metal knocking, and perform skillfully.

End consumers generally do not have the opportunity to contact the craftsmen in the workshop. It is great when these skilled workers can interact with visitors; for these masters who are in the workshop day after day, they can hear praise from the outside world, and their morale is very high.

There are also some fans who appreciate handsome workers, while others like to photograph the hands of straight people who concentrate on their work. Different people can find their preferences in the workshop, and the workshop ceremony is to find out how to watch the workshop.