Taoyuan lotus season implements local creation and creates a new economy of green leisure industry

Peach Garden Lotus season to implement local creation and create a new economy of green leisure industry

You Jianhua Yu, vice mayor of Taoyuan City, presided over the municipal meeting yesterday (11) morning and listened to the special report of the Agriculture Bureau on the 21st Anniversary of Taoyuan Lotus season. Taoyuan Lotus season has so far entered the 21st anniversary. In recent years, the city government has integrated inter-bureau resources and strengthened the overall external marketing strategy, successfully driving the number of tourists at home and abroad, farm performance, and promoting the growth of local population. In addition, the leisure agricultural area of Guanyinlian Garden can be used as the learning object of the other seven leisure agricultural areas, cooperate with the development strategy of one rest area, one flower and one festival to promote the local rest industry, strengthen external marketing and publicity, and create a new economy for the development of Taoyuan agriculture.

Deputy Secretary General Qiu Junming said that the leisure agricultural area of Guanyinlian Garden, established in 105, is the first approved leisure agricultural area in Taoyuan, which is very important in the development and transformation of Taoyuan agriculture, and directly affects the pattern of farmers in the land. The trend of agricultural development combined with tourism has also attracted the willingness of young people to return to their hometown, and there is a lot of room for the revitalization and utilization of the leisure industry in the future.

Guo Chengquan, director of agriculture in Taoyuan City, said that this year is the first year of local birth, and the lotus blossom season in Taoyuan implements the local creative spirit of "production, land and people." for example, in the aspect of "developing industry", develop derivative products with local characteristics such as lotus seed soy milk pudding, lotus root tribute pills and perfume lotus coffee, as well as the future development to introduce action payment, big data, online new media and other brand marketing promotion. In terms of "according to local characteristics", we have launched agricultural experience services such as bamboo weaving art and lotus seeds, and local landscape tourism strategies such as creating Daejeon Lotus Garden, Lotus Garden and Monet Garden; in terms of "promoting population growth", we have successfully forged the consensus of local organizations, encouraged young people to start farming, and coached the sustainable operation of farms, so as to attract young people to return to their hometown from the bottom up, so that green industries can be revitalized and upgraded.

Director Guo Chengquan also said that Taoyuan promotes leisure agriculture and provides people with needs such as being close to the natural environment, differentiated catering services, and experiencing facilities and activities. in the future, it will also discuss and advise the farms in leisure agricultural areas to launch "joint tickets," so as to promote the balanced development of all farms and make leisure agriculture become the industrial star of Taoyuan.

▲ Peach Garden Lotus season implements local creation and creates a new economy of green leisure industry.