Village and Place Creation 21 Deepen the Shining Charm of "Metal Manufacturing Famous House"! The Strategy of Niigata City's Creation

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(by Xie Zihan / tr. by Phil Newell) (visiting and studying at the Japanese University of Policy Studies)

Japan's local creation strategy has four major goals. 1. Localities create job opportunities and make people feel at ease at work. 2. Attract new people to places. 3. To realize the expectation of marriage, production and child rearing of the younger generation. 4. To construct a local life that is in line with the new era. However, every time you go to every place in Japan, you can hear "100 reasons for leaving the place." if there is no substantive, small-scale, customized way to face and solve it, then for Japanese society, local creation is a lofty slogan and a means for the central government to reach into the local government.

In order to achieve local creation, what method should be used to break through each specific dilemma? Who are the resources to be given to? Who can tell us what the place will be like in the next twenty years? Who should work together and how can the subsidy be used effectively? Although the answers to these questions are sometimes not so easy to answer, the fact that "the purpose of seeking subsidies is to enable localities to earn more sustainable social capital and to feed and attract more people who want to pursue a unique life locally" has gradually come true in Japan.

Yanshi in Japan is famous for its metal, telling about its industrial charm.

In fact, the emergence of local charm comes from repeated internal and external propaganda. Yanshi and Sanjiao, Niigata Prefecture, Japan, are known as "Yansantiao". It is the largest metal processing center in Japan, gathering, grinding, cutting and other skilled metal production centers, and still maintains the traditional characteristics of small factories. From knives and forks, pots, lamps and lanterns to precision metal parts, they are all wonderful products of Yanshi, and many of them are imported into Taiwan.

Through the process of saying "who am I", "what am I", "what do I have", "who do I look forward to", "who do I want to listen to" and "what is my unique DNA", they are committed to showing the charm of the major local industries to the world, and with the Tokyo Olympic Games as the goal, expanding the opportunities for people to enter the country of origin, and more importantly, this will also bring more opportunities for the local people.

Photo Source: Yan City hometown Taxation Special website

(4) to promote "factory origin tourism" and "industrial tourism to fix the self-supporting circle":

The establishment of a multilingual tourism website constantly emphasizes that it is famous for its manufacturing industry, especially for its metal western-style tableware. In addition, the two cities have cooperated to promote the concept of industrial life circle and expand the holding of the "Yan Santiao Factory Festival KOUBA", hoping to promote industrial tourism in the region, from planning only a small number of factories in the first year to joining the shopping and agricultural industries in the seventh year, so that tourists can go to the front line to participate in factory learning, experience, shopping, and special factory performances. It can be said to mobilize the industry-themed urban curatorial exhibition in the whole region.

Photo source: general association legal person Yan City Tourism Association

We can find that when looking for a local DNA, in addition to the town brand with the historical figure DNA as the core in Mize City, Yamagata Prefecture, there are also cities and towns like Yanshi City and Santiao City in Niigata Prefecture to demonstrate the practice of town brands with local backbone industries as the core. You might as well open TESAS to see what your hometown backbone industries are!

Rural and Local Chuangsheng 18 "Mize cattle are delicious, but Mize wants more than that" brand strategy. "

(in order to have a deep grasp of rural development and local creation in the context of Taiwan's reality, "upstream and downstream" and "consortium legal person Rural Development Foundation" cooperate "Rural Development Topics" to explore the current situation in Taiwan and the policy trends in Japan with a series of articles. Please click here to read the full series of articles.)