The star around the island of Taiwan Railway brings a new experience to passengers by changing its new clothes.
The star around the island of Taiwan Railway brings a new experience to passengers by changing its new clothes.
(Taiwan TB News Network / reporter Chen Mingzong) the daily round-the-island star sightseeing train has been deeply loved by domestic and foreign tourists since it was launched in 2008, and the number of passengers exceeded 55000 last year. This summer, the Taiwan Railway Bureau, eTou.com and Taiwan Sanliu even put on new clothes for the round-the-island star by working together to create a "Hello Kitty colorful train" with a broken Meng index.
Taiwan Railway points out that apart from replacing the outer car with color painting, the interior layout has been comprehensively updated from spare parts to large ones, which can be called the largest new adjustment in the history of the Star around the Island, which will bring a new experience to passengers, and it is expected that the high popularity of Hello Kitty will lead to another new trend of tourism.
Based on the design concept of "following Hello Kitty around Taiwan", the Hello Kitty Ride Train is designed by Hello Kitty as a transparent traveler, riding on the Island Star with her best bear friend Tiny Chum and playing all over Taiwan. In order to market the tourism characteristics of the whole Taiwan, the appearance design of the six carriages is specially combined with the elements of Taiwan's local tourism, presenting in each car with the themes of seasonal flowers, Taiwanese animals, gourmet snacks, outdoor experience, characteristic play spots and traditional culture. Hello Kitty is like a competent tour guide to accompany you on the journey of traveling all over Taiwan!
Taiwan Railway said that in addition to the appearance of the car, the interior of the car has also been greatly modified in this change: the karaoke car takes the blue sky and sea as the main image, the floor is painted on the beach, and equipped with Hello Kitty's whale watching device, echoing the scenery of Taiwan island; the bar dining car, which can provide passengers with enough drinks to drink, takes bright yellow as the tone, with Hello Kitty to enjoy the food mold, showing a lively and lovely atmosphere of joy And passengers experience DIY hand-made activities of the dining car car, with pink as the main color, pink space combined with Hello Kitty to take the cable car and hot air balloon to convey the happy time of travel.
Taiwan Railway stressed that in addition to strengthening the strong theme impression of sightseeing trains, expanding domestic tourism development, and promoting surrounding economic benefits, in the second half of this year, it plans to launch Island Star limited Hello Kitty joint merchandise, as well as exclusive goods sold only on trains. Relevant cultural and creative goods are expected to be available for purchase in Taiwan Railway trains, Taiwan Railway DreamWorks physical stores and online stores.
In addition, the round-the-island star train will also launch Hello Kitty-related meals, which Hello Kitty fans and railway fans can look forward to.
Lin Jialong, Minister of Communications of ▲ (center), Director of Taiwan Railway Bureau Zhang Zhengyuan (second from right), Director of Tourism Bureau Zhou Yonghui (first from left)
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