The ancestor of Japanese local design | Mei Yuan Zhen: designed for the place to convey the scenery of the place of origin.

In recent years, more and more local-based designs have been born in Japan. Whether it is the branding of local specialties or various plans for tourism promotion, design has become an increasingly important role in adding added value.

This type of design, known as "Local Design/ local design", has attracted more and more attention in Japanese design circles. The common feature is that they try their best to excavate the unique personality of the place, take the design as a medium, and convey it to the public in an easy-to-understand way.

And if there is a symbolic ancestor of local design, it is probably Mei Yuan.

Mei Yuan Zhen's design works (photo source: Mei Yuan Zhen Design Office)

[Mei Yuan Zhenxiao box]

Born in 1950 in Gaozhi City, Gaozhi County. After graduating from college, he returned to work in the art department of the TV station. He quit his job at the age of 25 to study in Spain, and at the age of 29 he resigned across the United States and lived in San Francisco. Then he returned to Japan and opened "Mei Yuan Zhen Design Office" with the concept of "one industry X design = scenery" in Kochi. He was awarded the Special Award of the Daily Design Award in 2016.

The related works include "the scenery, the scenery, "," delicious food "(2013)," delicious food "(2018).