The domestic agricultural products guarded by the Media Cooperation Conference run by the Agriculture and Food Department hope that people can eat more healthy domestic agricultural products.

In order to make it more convenient for consumers to buy agricultural and special products that pass the verification of production and marketing experience, ISO22000, HACCP and so on, the Agriculture and Food Department invited Taiwan chain to join the Promotion Association on the 23rd to conduct the "Media Association for selected High-quality Agricultural products" in Tainan City, mediating the supply side and chain franchisees, so that consumers can have more opportunities to eat domestic agricultural products with verification checks in different channels.

At the matchmaking meeting, Tainan agricultural products such as black bean tea, black bean soy sauce and mango were displayed, hoping to allow chain channels such as hand shakers, restaurants, and bakers to choose. Hu Zhongyi, director of the Agriculture and Food Administration, said that the diet and living habits of modern people have changed, and they eat out several meals a day, but it is difficult to grasp the quality of the ingredients. The Agriculture and Food Administration strictly selects agricultural products and processed products verified by production and marketing, CAS, ISO22000, and HACCP, and introduces them to chain franchisees, so that consumers can eat with peace of mind and no burden.

Lin Mengke, head of the Transportation and Marketing Section of the Agriculture and Food Administration, said that similar media associations were rarely held in the past, but farmers or farmers' groups expect more sales channels, and road operators also have a need to find high-quality agricultural products. Therefore, the Agriculture and Food Administration will hold a number of media meetings this year to provide a platform for farmers and farmers' groups to communicate face-to-face with chain franchisees.

As for today, are there any cases that contribute to the success of matchmaking? Lin Mengke said that today is only the first step to get to know each other, and if there is further demand, the two sides can negotiate again. Media conferences for agricultural products will also be held in Taipei and other places to provide more opportunities for hundreds of chain brands in Taiwan to negotiate with local agricultural and special products production and marketing classes, cooperatives, and processing plants.

Lin Yang-Chen, general manager of the Green Garden Ranch in Tainan City, who participated in the Media Cooperation Association, believes that like them, most farmers are only thinking about improving production quality and paying less attention to back-end sales channels and pipelines, which are generally sold to disk sellers. there are few opportunities to come into contact with the back-end franchisee industry, through the Media Cooperation Club can effectively increase sales channels and increase revenue.

On the 23rd, the Agriculture and Food Administration invited Taiwan chains to join the Promotion Association to conduct the "Media Association for selected quality Agricultural products" in Tainan City.