The prayer of red dragon fruit 02》export dismal five years did not improve, quality cost is a challenge, should play processing potential

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The rich season of red dragon fruit is coming again, since the domestic fresh fruit market is saturated, the way out for export and processing is more important. Taiwan's red dragon fruit is huge, sweet but expensive, can it compete with Vietnam's red dragon fruit country in the world? To make processed products, red dragon fruit is lack of aroma and light flavor, but red meat varieties have bright color, what are the potential and challenges of processing? (please click here to read the previous article)

Export sales have not improved in the past five years, and it is a problem that the quality varies and the cost is high.

Spread out the export figures over the years, the annual export of red dragon fruit in the last five years is only more than 100 metric tons, the quantity is pitifully small. Because the yield per hectare alone is 25 metric tons, such external sales do little to stabilize the domestic market. The main exporter is still China, with a few to Hong Kong, Macao, Singapore, Japan and Canada.

The volume of export is even less than that of import. The yield of red dragon fruit is the lowest in China from February to April every year, and the red dragon fruit from Malaysia and Vietnam took the opportunity to enter the customs.

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Seeing that the summer production season is approaching, Chuang Mu-chi, the monitor of the Changhua Erlin Honglongguo production and marketing class, can't help but worry that it will be rich and unsalable. "the government should actively help export. Taiwan's Honglongguo has just started in foreign markets." he believes that the government should extend subsidies to traders.

"Taiwan's red dragon fruit is very competitive, but export has never been able to go out," says Hung Chao-Chen, a green farmer in Pingtung. Export is very important, but the fruit quality of farmers must keep up, otherwise it will be counterproductive. If the quality of the fruit is not high and stable, traders will be shot abroad. "if we go out this period, there will be no later stage."

The export of red dragon fruit by Hsieh Meng-Han, a young farmer in Pingtung, to Canada looks like scenery, but it has to pay high labor costs behind it, but the profit is actually limited. For example, the appearance of the fruit is prone to soot disease, and workers must be hired to wipe it one by one. "if you hire ten people, you will earn more than NT $10,000 a night."

Some farmers also report that in recent years, the price of red dragon fruit in China has been in the doldrums, and the purchase prices of export traders have also been cut, which is not much better than that at home, but the requirements for the appearance and quality of the fruit have become more and more stringent. "in recent years, almost everyone has lost money when they sell abroad."

Traders: only by taking the boutique route can we have the opportunity.

Xu Xiejie, executive manager of Asian pineapple, who exports red dragon fruit to Chinese department stores, believes that "only the boutique market can move. As long as things are beautiful, of course there is a chance." A large, high-quality red dragon fruit weighing up to one kilogram can be sold at a department store on the other side for a high price of NT $70 to NT $80, equivalent to more than NT $300.

He observes that Taiwan's planting skills are very good, but when it comes to collecting goods, selecting fruits and packing them, they are rather hasty. The quality control of some collection and packaging yards is poor, in order to fill a container, "everything is stuffed out, as a result, people do not pay the bill." For example, in order to avoid wear and tear, medium picked it, just like Vietnam. "you don't have a big family or a cheap salary, so what's the use of being exactly the same as others?" Taiwan red dragon fruit should make a market distinction with Vietnamese red dragon fruit, just like Japanese apples take the high-quality route, which is different from inexpensive American apples.

Although red dragon fruit has been put into group cultivation in China in recent years, and the planting area has been greatly expanded, it is still in short supply because of its large population. Xu Xiejie has his eye on the high-end market. "in large cities like Shanghai and Beijing, there are actually very few local red dragon fruits." Although there are many varieties of red meat in Taiwan at present, what he exports is the white meat variety produced in Changhua, because the appearance is more beautiful, and he thinks the flavor is better.

Cai Shijie, head of Erlin Town, Changhua (Photography / Cai Jiashan)

Jiang Yilu observed that, in fact, the domestic consumption of red dragon fruit is growing gradually, and there are a group of consumers who buy the most delicious fruits directly from farmers, but most of the price parameters in the general market still depend on the appearance. In his view, "simply subsidizing producers is not a good thing, so let them return to the market mechanism and let the market decide what kind of products they want." The point that the government should cut in is to promote the advantages of the products and let consumers know where the advantages of the fruits are. "

"now the red dragon is really much better than it used to be!" Jiang Yilu said: in the decade before supply exceeded demand, the red dragon fruit industry developed silently under the efforts of scholars and farmers, bringing forth new varieties and making greater leaps in quality, breaking the boring stereotype of the past. Now that the planting technology has matured, when we come to the hurdle of industrial upgrading, only by controlling the output, improving the quality, and integrating the industrial chain to strengthen domestic and foreign marketing, will the fiery red fruit become a hot potato.

(2018) how can the price collapse of Red Dragon Fruit break through the siege? Jiang Yilu and Lin Mengzi are breeding, hoping that the new strain will replace the old market.

(2018) Council of Agriculture: there is a large amount of dragon fruit but there is no imbalance between production and marketing, creative processing and pizza desserts enhance the value.

(2017) from high price attractive to rush seed price drop │ dragon fruit ups and downs why the production and marketing?