Charisma and crisis 02 "how to distinguish between true and false?" Black pepper mixed with horse notice, the quality and price are chaotic.

Share

Ma Gao, a traditional food of indigenous peoples, has become so popular in recent years that even Michelin restaurants have included it in their dishes. However, horse claims rely on wild collection, and with the great increase in demand, the phenomenon of excessive felling of horse trees in the forest is spreading frequently, and the number is decreasing year by year, and the market can even be found to be mixed with Chinese alpinia officinalis and black pepper to reduce unit price competition. leading to market chaos.

Ma complained that the market price was chaotic, ranging from 2 to 6 yuan per gram.

Horse advertisements growing up in the mountains rely on manual collection, and most of them are found by indigenous people who are familiar with their families and roads in the mountains, cut off their branches, and then take them home to peel off these "black pearls" by hand, which takes time to dry, so it is expensive. In the hot situation, the market price chaos appeared. After drying, the price per gram ranges from 2 yuan to more than 6 yuan. If calculated on the basis of 100 grams, the price is 200 yuan to 600 yuan. The price difference is very large.

Ma Bao has become a trend in recent years, in addition to making spices, it also has the potential of medical products. (photography / Liu Yixin)

Hsinchu wholesalers: price strategy alliance to resist low-price competition

Huang Kunhui, an agricultural wholesaler in Hsinchu, buys more than 1,000 jin of raw horse notices in Jianshi Township every year, with a wholesale price of NT $600 per jin and a retail price of NT $800 per jin, mainly selling restaurants throughout Hsinchu, Taichung and Hualien. The Simakus tribe, which develops tourism, is the main customer of its long-term cooperation, buying two or three hundred jin a year.

In the face of low prices and disruption of the market, he believes that some people in the production side are dishonest, but they can only do business once, and customers will not buy it again. And Huang Kunhui forms a price strategy alliance, and people who sell horse notices can transfer goods to each other. "if he disturbs the market today and offers a low price, it's best not to run out of stock, or I'll sell him at a high price." It is emphasized that horse notice should maintain a certain price, and only those who collect and sell it can make a profit.

Ma Gao is not used as a spice, but it still has market potential.

Huang Kunhui began to buy horse advertisements for sale more than a decade ago, from a few hundred jin at the beginning to more than 1,000 jin now, steadily supplying goods to many restaurants. However, he believes that in terms of spices alone, the market is not large. "the fragrance is not acceptable to everyone, and it is a far cry from the amount of pepper." He points out that pepper is a good companion for fried meat and shrimp, which is in line with the taste of the public, but the horse complaint itself is too strong, and there is still some way to go before it becomes popular.

Huang sells all kinds of special agricultural products, including snow lotus, black persimmon tomato, tree bean, turmeric powder, and so on, while Ma Hao only accounts for less than 1/20 of its total sales. "although it has grown relatively fast in recent years, it is still very slow on the whole." However, he still has confidence in the future market, "there is still a lot of room for growth." He believes that as long as products are developed for Ma's medical efficacy, demand will exceed supply in the future. (to be continued, please click to continue reading)

Note: "upstream and downstream" actually bought horse notices on the Internet, and experts confirmed that the horse notices sold by an eastern peasant association were actually cheap black pepper, but the peasant association later resupplied horse notices, so the name of the peasant association was no longer disclosed in the news.

Three articles in the series of charm and crisis

Ma Xiao charm and crisis 01 "is both traditional and sexy, spicy mixed with lemon fragrance, with world spice potential."

Charm and crisis 03 "is it feasible for wild horses to rely on wild collection, tree-cutting and artificial seedling cultivation?"