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Rural and Local Chuangsheng 18 "Mize cattle are delicious, but Mize wants more than that" brand strategy. "

Published: 2024-11-21 Author: mysheen
Last Updated: 2024/11/21, Rural and Local Chuangsheng 18 "Mize cattle are delicious, but Mize wants more than that" brand strategy. "

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(by Xie Zihan / tr. by Phil Newell) (visiting and studying at the Japanese University of Policy Studies)

How should a place promote its "brand strategy plan"? Who should decide the local "brand image"? The case of Mizawa City, Yamagata Prefecture, Japan may be worthy of Taiwan's reference.

Mize City, Yamagata County, which is famous for its "Mizawa cattle", for outsiders, the most obvious brand image is Mize Niu cuisine, but for the locals, it has formed the trouble that "no one knows what kind of town it is except cattle." How does Mize promote the brand image he wants? This paper interviews the director of the Mize Brand Promotion Room of the Ministry of Agriculture and Forestry of the Ministry of Industry, and shares Mizawa's process of promoting the "people-oriented" urban brand strategic plan.

From left to right: Mr. Zunshi Ito, the chief inspector of the Comprehensive Policy Section of the Mizawa Planning and Adjustment Department, the author Xie Zihan, Mr. Ito Changming, the head of the lively promotion room of the central city street, and Mr. Ito Hui, the brand promotion room of Mizawa (Photo courtesy of Xie Zihan)

(in order to have a deep grasp of rural development and local creation in the context of Taiwan's reality, "upstream and downstream" and "consortium legal person Rural Development Foundation" cooperate "Rural Development Topics" to explore the current situation in Taiwan and the policy trends in Japan with a series of articles. Please click here to read the full series of articles.)

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