God jokes, "guavas blossom and bear fruit at the same time. In March, trading volume soared by 70%, and prices were low. Please eat more guavas."

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Pearl guavas, which taste crisp and refreshing, have always been very popular in the market, but because torrential rains knocked down guavas in all producing areas in August last year, all guavas blossomed and bear fruit at the same time this year, resulting in a big drop in volume and price. In March this year, the trading volume of Bei Le Guang was 1.71 million 4785 kg, nearly 70% more than the 1.01 million 2283 kg in March last year.

On March 29th, when the northern farmers received the largest volume of goods in March, the trading volume reached 98451 kilograms, nearly three times more than the 31568 kilograms on the same day last year, while the transaction price fell to 9.9 yuan from 40.1 last year, falling below the market monitoring price of 12.6 yuan set by the Agriculture and Food Administration. Trading volume fell to 66117 kilograms on March 31, and the price rebounded slightly to 12.50 yuan, still 0.1 yuan less than the monitoring price of the Agriculture and Food Administration.

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Su Mao-hsiang, deputy director of the Agriculture and Food Department, said that the price of guava is already at its lowest point. The central and local governments have invested in fresh export and processing of secondary products to ease the current production of guava. Prices are expected to rise in early April and encourage people to consume more domestic guava.

News Dictionary: the Agriculture and Food Department sets the place-of-origin monitoring price and market monitoring price for agricultural products, and initiates assistance measures if it approaches or falls below the monitoring price. The monitoring price of guava is 9.8 yuan per kilogram, and the monitoring price of Beinong (auction land) is 12.6 yuan.

The price of guava has dropped, Kaohsiung: don't put too much emphasis on low prices, resulting in lower and lower prices.

Domestic guava production areas are mainly distributed in Kaohsiung, Pingtung and Tainan, of which Kaohsiung accounts for up to 90%, with Yan Nest and Dashe as the main production areas. Xie Mingyuan, director of the promotion unit of the Da she Peasants' Association, said that the price fluctuation of guavas this time was mainly due to the fact that the guavas were all wiped out by the flood last year. Each guava producing area could have separately blossomed and adjusted its results, and the wind and rain knocked the guavas down. As a result, all the production of guava in Kaohsiung area is concentrated now, and the quantity and price are also falling.

Xie Mingyuan said that on March 31, the upper price of the big club guava was 12 yuan, the middle price was 8 yuan, and the lower price was 6 yuan, all lower than the auction land monitoring price of the Agriculture and Food Administration.

Li Bangqing, organizer of the guava project in the supply and marketing department of the Yan Nest Peasant Association, said that the price in each guava production area is different. Yan Nest has 18 production and marketing classes for joint transportation and marketing. on March 31, the price of guava is about 23 yuan, the middle price is about 15 yuan, and the lower price is about 10 yuan. "you have to say that there are bad ones, but the good ones are still there! There are also people who get the highest price of 35 yuan a kilogram, "Li Bangqing stressed with slight indignation." you can't just look at a single producing area and price figures. It's easy to mislead and make the purchase price stuck at that number. "

The volume of guava in the market has dropped in many prices (Photography / Cai Jiashan)

Pingtung producing area: recently, there are many special products of guava, and the purchase price is relatively low.

Zheng Yongyu, deputy director of the Agriculture Department of Pingtung County Government, says that Pingtung County is the third largest county and city in the area where guavas are planted. Pingtung guavas are mainly grown in Ligang Township, Yanpu Township, and Gaoshu Township, and their quality is better in winter and early spring. During this period of time, because guavas have less moisture and soften quickly, there will be more special products.

Guo Zhangzhen, manager of the Daihe Agricultural products Co-operative in Pingtung, added that in addition to quality, what channel to sell to is also one of the factors that determine the purchase price. As far as he knows, the purchase price of Pingtung is generally about 10 to 13.3 yuan per kilogram. He believes that the recent low price is due to a bumper harvest, coupled with the fact that guavas cannot be used as worship fruit during the Qingming Festival, so prices will be relatively low in the past week or two, and prices should rise after Ching Ming Festival.

Kaohsiung city government: export is in the process of matchmaking, working with the central government to process inferior products

As the largest producing area of guavas, Lin Hsiang-hsun, head of the marketing and counseling section of the Kaohsiung Municipal Bureau of Agriculture, said that last year's floods did affect the output and prices of guavas this year. At present, Kaohsiung mainly sells guavas in domestic sales, partnering with supermarkets to sell guavas. For example, in cooperation with Carrefour, Quanlian supermarket also launched the "Kaohsiung season" to sell Yan Nest guavas by the end of April. Export is still in the process of matchmaking, which may include China, Singapore and Canada.

Lin said that the Kaohsiung Municipal Bureau of Agriculture hopes that the prices of guavas will stabilize in 10 days, and is quite willing to cooperate with the central government to solve the inferior guavas that are of poor quality and cannot be sold fresh.

Mass production has nothing to do with overbreeding, and the low price in Tainan is close to the end of the producing area.

In view of the fact that the price of Tainan guava is much lower than that of Pingtung and Kaohsiung, falling below the monitoring price of NT $9.6, Su Maoxiang says that because the local production area is nearing the end of harvest, the quality is not as good as before, so the price is relatively poor, but if the price is not too low during the delivery period.

As for whether mass production is related to farmers' overplanting? According to the statistics of the Council of Agriculture, the planting area of guava has not changed much in the last ten years. Although it has increased by 160 hectares in 106 compared with the previous year, guava can be distributed in production period and will not be too concentrated under normal conditions. The main reason for this price drop is that floods have caused local places to blossom and bear fruit at the same time.

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Three counseling measures: processing of inferior products, strengthening domestic sales and cold chain counseling for export

According to the Agriculture and Food Department, three guava counseling measures have been launched, including processing, strengthening domestic sales and cold chain counseling for export.

In the part of processing, the current announcement volume of the major producing counties and municipal governments has reached 1200 metric tons. in order to improve the digestion of processed products, the overall target of the announcement is 3000 metric tons, and the purchase price of secondary products is set at 8 yuan per kilogram. The processing subsidy has been increased from 2 yuan to 3 yuan, and the collection and freight fee has also been raised from 2 yuan to 3 yuan.

Apart from the processing of inferior products, the domestic marketing of fresh food will also be strengthened. For example, farmers' associations supermarkets such as Taipei Hope Plaza, Flower Expo Holiday Fair and New Taipei City, and Quanlian supermarket channels will also provide guidance to volume store operators such as Carrefour to expand the marketing of guava. In addition, 100 major enterprises, government organizations, state-owned enterprises and other major consumers are also encouraged to order.

In addition, in the export market, the Agriculture and Food Administration will also subsidize farmers' groups 1x2 to 1x3 to set up cold chain equipment for export, and encourage export operators to take advantage of the boom to speed up the expansion of overseas markets and stabilize market conditions. Su Maoxiang, deputy director of the Agriculture and Food Department, said that the price of guava is already at its lowest point. The central and local governments have invested in fresh export and processing of secondary products to ease the current production of guava. Prices are expected to rise in early April, and people are encouraged to consume more domestic guava.

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