In 107, the daily sales of vegetables and fruits of agricultural products in China increased by 49%, and the Council of Agriculture entered the Tokyo International Food Fair in 108 to grab orders for food materials from the East Olympic Games.

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The 2019 Tokyo International Food Fair (Foodex Japan) opened yesterday (5) in Chiba, Japan. It is the largest professional food fair in Asia, attracting an average of more than 70, 000 visitors a year, and ranks among the world's three major food fairs along with Germany's ANUGA and France's SIAL International Food Fair. At the opening ceremony of the "Taiwan Agricultural products Museum," the Foreign Trade Association, the Ministry of Economic Affairs, the Agriculture and Food Administration, and representatives of local governments such as Yunlin, Taoyuan, Tainan, Pingtung and Kaohsiung also delivered speeches at the scene.

In the face of the competition between international food sellers and buyers every year, this year is more like the outpost of food suppliers for the 2020 Tokyo Olympic Games. Taiwan has specially set up a "East Olympic Zone" to display high-quality Taiwan agricultural products that meet the certification of "Global good Agricultural practices". Including carrots, lettuce, pineapples, bananas, mangoes and other fresh fruits, as well as jujube and frozen Sakya, which were praised when they first tasted the water temperature in the Japanese market last year. Hope to grab tickets for Taiwan's suppliers of the Eastern Olympic Games, and also hope to push Taiwan to the world stage, so that more international consumers can taste the delicacy of Taiwan's agricultural products.

In 107, Taiwan's exports of Japanese agricultural products totaled US $922,489 million (about NT $28,135.914 million), a sharp increase of 6 percent over the previous year, accounting for 16.9 percent of the total export value. The detailed analysis is as follows:

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Tokyo International Food Fair attracts global buyers, and the Council of Agriculture forms a team to show Taiwan's strength.

The "Tokyo International Food Fair" brings together Japanese local food wholesale, catering services, manufacturers and retailers, as well as attracting sellers and buyers from all over the world to go on a pilgrimage. It is an important platform for food manufacturers from all over the world to show their agricultural strength. Chen Tien-shou, vice chairman of the Council of Agriculture, says that unlike the way it used to subsidize prefectural, county, municipal governments and operators to participate in the exhibition, this year the Council of Agriculture specially formed a "Taiwan Agricultural products Museum" to participate, "just like the national team!" To strengthen the overall marketing efforts, apart from introducing the good quality of Taiwan's agricultural products to Japanese and international buyers and expanding the export market of Taiwan's agricultural products, we also hope to be included in the list of suppliers of agricultural food materials for the 2020 Tokyo Olympic Games.

Huang Zhifang, chairman of the Foreign Trade Association, said that the annual "Tokyo International Food Fair" has been held for 44 years. "Taiwan has never been absent, and it is the most senior participant." and this year, Taiwan's team is unprecedented. Both the exhibition area and the number of manufacturers are the largest in history, emphasizing Taiwan's attention to Japan and the international market.

Ambassador Hsieh Chang-ting, representative to Japan, also pointed out that 73% of the Japanese people know about Taiwan through television programs, and in the future they plan to collect agricultural products introductions and sightseeing videos from various counties and cities in Taiwan, and try to broadcast them on Japanese television channels, so as to enhance more Japanese consumers' curiosity about Taiwan's products and their willingness to buy, so as to help Taiwan win more publicity channels for agricultural products.

Color carrots certified by Global good Agricultural practices. (photo courtesy of / Council of Agriculture)

Edamame beans are successfully exported, frozen kidney beans are ready to test the water temperature

The "2019 Tokyo International Food Show" will be unveiled from the 5th to the 8th. In addition to displaying Taiwan's agricultural products, Chinese businessmen will also hold trade talks to invite Japanese buyers and Taiwanese businessmen to have face-to-face exchanges, and producers can directly introduce their products to each other to enhance Japan's understanding of Taiwan's agricultural products. In the next few days, the Taiwan delegation will also form a team to visit local channels and attend the 28th Japan-Taiwan Trade Conference on Frozen Agricultural products on the 7th.

Zhou Guolong, an associate researcher at the Kaohsiung Agricultural improvement Farm, said that through the successful experience in the export of edamame beans, there are also plans to produce frozen beans (min beans) this year to develop new export items of frozen vegetables. "(although) at present, kidney beans are only the preparatory period and cannot be sold in large quantities, including field mechanized harvesting technology and orders, but we can first understand the wishes and thoughts of Japanese customers."

Japan is the second largest exporter of agricultural products in China, with a substantial growth in 107 years.

According to the statistics of the Council of Agriculture, Taiwan's total food exports in the last (2018) years were US $5.4 billion, led by Chinese mainland, followed by Japan and the United States. Japan is the second largest exporter of agricultural products in China, with daily sales of US $922 million last year, an increase of 6% over 2017, which shows the importance of Japan to China's market.

Lin Chia-jung says that Taiwan's agricultural products are of good quality. although Taiwan's agricultural products are mostly small-scale farmers, and the production cost is relatively high, "as long as the quality is improved, value can be created. Edamame beans are the best example. Although the price is higher, the quality is good and delicious. Japanese consumers also like it." He believes that the Japanese market attaches importance to texture and word of mouth. Taiwan's agricultural products do not need to rush into the low-price market. "it is more important to take good care of quality." In addition, he also stressed that both fresh and processed products should be promoted simultaneously in order to pave a wider way for Taiwan's agricultural products to be exported.

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Note: in the scale chart of China's exports to Japan in 107 The items of "other agricultural products" are: plant fiber for textile, microbial products for vector control, soluble or baked starch, starch for feed, substances for resins, essential oil concentrates, non-alcoholic beverages, mineral water, lozenges, capsule food products, protein concentrates and textured proteins, special nutrients for patients, sauce products, solid or powdered soup condiments, peel, Saccharomyces cerevisiae, peanuts, beeswax or whale wax prepared or preserved by other means, crude glycerin, palm leaves, palm bark, coconut bark, plant cereal, kapok, plant villi, sugarcane, Arabic gum, golden grass, other botanical materials for knitting

2019 Agricultural political and Trade War

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