"Travel Frog" only takes 45 days to squeeze out pesticides to eat chicken, why? (with a full set of frog raising strategies)

This is the frog, ↑.

It took only 45 days to crowd out pesticides, chicken eaters, lovers and producers without any official publicity activities, and jumped to the top of the AppStore game free list!

On December 6, 2017, the Japanese company Hit-Point launched "Travel Travel", which is translated into Chinese as "Frog Travel" (please copy and download the genuine version of the iPhone, and the Android phone can be downloaded in Chinese).

On January 21, 2018, Travel Frog topped the AppStore free game list. Taptap got a full score of 10 in the game community.

The Wechat index reached 13 million, five times that of Love and producer and 10 times that of Battle Royale Games.

"Travel Frog" can quickly become popular in a short time, flirting with women of all ages.

No matter those who like to play games or not, from students to office workers, underage girls to housewives are voluntarily poisoned and refuse treatment.

Why on earth?

1. Role substitution

Character substitution is a big reason for the popularity of the Travel Frog game. Most users call their frog "son, son smashing, cub" and call themselves the old mother / father waiting for the frog to come home.

The game requires very low user intelligence, and players only have four tasks: harvesting clover, buying travel props, packing and entertaining guests.

And this frog, who cares about the belly of thousands of young girls, can only do four things at home: eating, reading, writing letters, and cutting wood.

When frogs travel, players sometimes receive postcards from their own frogs. You may also receive hand letters and companion gifts at the end of the trip.

The method of playing is very simple, and the requirement of time is very low. Users only need to open it twice in their spare time.

See if our son has gone out, if he has come back, if he has received a postcard from him.

Many netizens said that they finally understood their parents' feelings after playing this game. When his son was at home, he disliked him for not going out to play. After going out for a long time, the son did not come back and muttered, "Why don't you go home?"

It is daily to send pictures of your son to your moments to show off, by the way, to see if other people's children are at home.

The game "Cat backyard", also produced by Hit-Point, is also a popular placement game.

There are many similarities between "cat backyard" and "travel frog", and the two are better than "travel frog". The reason is the psychological concern brought by the role of mother / father.

It's like BlackBerry jam can't help opening it at work to see if my son is back. (Shh, don't tell my boss. )

This kind of caring psychology has become a huge stickiness between the user and the game.

Users spend very little time on the operation of the game, but users can worry about their "son" all day.

And this concern is most directly reflected in various social platforms, such as moments and Weibo.

two。 Buddhist care

Last month, the entry for "Buddhist youth" was swept all over the Internet. It is the attitude of "whatever you do, don't get distracted, and look down on everything". You like to do things in the way and pace you like.

I find it troublesome to get married. It costs money, time and effort to fall in love. There are a lot of things about having a son.

So it is better to be in love than to raise a president, and to have a son is better than to raise a frog.

Another popular style of love health game "Love and producer" is also a mobile female harvester.

Also used the aforementioned role substitution method to win the hearts of countless Buddhist girls, but many users were dissatisfied with being forced by the president to Krypton gold, saying that raising paper men was better than raising frogs, and plunged into the empty nest to raise frogs.

The players of Travel Frog can't control the direction of the game and don't know when their son will go out and when he will come home again.

The randomness of this kind of game feedback makes players full of small expectations in the course of the game.

The son's sudden return home and occasionally sent back postcards, but also unexpectedly satisfied the players, in line with the psychology of Buddhist youth.

This game was launched in the Buddhist tuyere, which conforms to the current trend and is also the reason for its rapid popularity.

3. Fresh and slightly cute

The game has only four interfaces: courtyard, house, utility room, and store.

The operation is very simple, the IQ is completely crushed, and the painting style is fresh and bright.

The postcard sent back by the frog son is even more admiring.

On the other hand, the image of the frog is cheap and cute, which is in line with the current public aesthetic, especially female players.

Many netizens have launched a rich imagination, created a lot of emojis, and spread wildly in the circle of friends, becoming a popular meme nowadays.

It is fresh and beautiful with a cute painting style, which brings players an excellent game experience, which is one of the reasons why many players refuse treatment.

In recent popular mobile games, the number of female users of "cat backyard" is as high as 68%, that of "love and producer" is 94%, and that of "travel frog" is more than 80%.

It can be seen that women's mobile games are ushering in an explosion all over the world. Especially in China, the gold mining era for women to mobile games is coming.

It can be said that those who win women can travel all over the world, which is no exaggeration at all.

Is your frog home yet?

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