MySheen

The secret of the high export sales of Taiwan's new edamame bean variety Kaohsiung No. 12.

Published: 2024-11-05 Author: mysheen
Last Updated: 2024/11/05, The export results of edamame beans have returned to glory, but they have never faced less international competition. Taiwan's edamame beans are mainly exported to Japan, and the main competitors are China and Thailand. They adopt a low-price competition strategy, however, these two producing areas also know how to find Taiwan businessmen.

The export results of edamame beans have returned to glory, but they have never faced less international competition. Taiwan's edamame beans are mainly exported to Japan, and their main competitors are China and Thailand, and they adopt a low-price competition strategy. However, these two producing areas also know how to find Taiwan businessmen to provide technical support, so that the improvement market has been worried about how long Taiwan's edamame beans can last in the Japanese market. To remain invincible, the secret weapon of the agricultural improvement farm in Kaohsiung District is variety, constantly developing new varieties and letting opponents catch up with them. at the same time, they also apply for variety rights in major export markets to defend intellectual property.

At present, the most popular edamame bean in Taiwan is Kaohsiung 9, which lasts for a long time, and the latest variety is Kaohsiung 12. Zhou Guolong, director of the Agricultural improvement Farm of the Kaohsiung District of the Council of Agriculture, said that all edamame bean varieties have the right to apply for varieties. In China, seeds are produced through non-exclusive authorization for farmers to plant, and in Japan, the main market, they also have the right to apply for varieties.

The reason for choosing to apply for variety rights in major markets, Zhou Guolong explained that because everyone is exported to Japan, it should be the most effective way to catch infringement in Japan. However, considering the cost of transnational litigation, the way adopted by the improvement market is to authorize Japanese seedling companies to catch them, thus saving themselves the cost of fighting tort lawsuits.

If the variety is licensed to the Japanese Seedling Company, the improvement farm can receive royalties, but the royalties are very low. Kaohsiung No. 6, Kaohsiung No. 7, Kaohsiung No. 8 and Kaohsiung No. 9 have been authorized for a maintenance period of 25 years, which is only 11 million, which is quite helpless. However, Zhou Guolong said that it is more expensive to catch infringement, so he has to adopt an exclusive license to warn foreign manufacturers who steal edamame bean varieties from the improved farm. If the Japanese seedling company wins the lawsuit and obtains tort compensation, the company will have to pay the derivative benefits of the improvement market, which is calculated by deducting the cost of the lawsuit and withdrawing 30% from the improvement market.

But the problem is that Japanese seedling companies never file lawsuits, so the improvement market has never received derivative benefits. the reason for not filing a lawsuit is that after a long time, the seedling company will negotiate a settlement with the infringer when it discovers the infringement. The way of settlement is to sell edamame seeds to each other, and as a result, the improvement market can only get 2%.

Zhou Guolong said that the export quality of edamame beans in China and Thailand has gradually improved, and the problem of pesticide residues has also gradually improved. At present, the advantages of Taiwan's edamame bean export include: full mechanization of production and enterprising management. Coupled with the new varieties of edamame beans provided by the improvement field to support the industry, the improvement market expects itself to launch a new variety of edamame beans every 2 or 3 years, constantly providing excellent new products on the market. To help Taiwan's edamame bean industry remain invincible.

 
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