Two major events will take place in horticulture in 2018! As a gardener, how can you not know!

Today, I'm going to tell you two serious things.

As we all know, compared with foreign countries, especially in Britain, the concept of horticulture is popular in every household, while in China, there are few horticulture-related summit forums and high-quality flower shows. This is hard for many colleagues in the industry who are looking for professional breakthroughs and gardeners who want to visit the flower show more.

But today, Xiao Yue is about to tell you some good news.

The World Garden Congress (World Garden SHOW) will be held in Chang'an Flower Town, Haining City, Zhejiang Province from April 27th to May 3rd, 2018! World Garden Congress, listen to the name is not a bit "although do not understand but think this is very powerful", this World Garden Congress can be regarded as the perfect combination of real "high-end" and "approachable".

Whether you want to explore the cutting-edge concepts of the international horticulture industry, or visit the trendy flower show, or even just look at the flowers for a weekend, this conference can satisfy you!

"high-end" horticultural forum:

Explore the cutting-edge issues in the industry

Professionals in the industry, this way.

In the direction of "Family Horticulture and International Trade", the main forum invited many big names in the industry around the world, including representatives of leading enterprises at home and abroad, well-known experts, macro scholars and so on. They will focus on the key issues concerned by the industry from a professional point of view.

The sub-forums focus on the subdivision of the field of horticulture, such as root, breeding, garden center, horticulture e-commerce, garden plants, capital, round table dialogue, equal and open dialogue with industry leaders, exchanges with industry elites, and seek business cooperation.

Other meetings held at the same time include:

Discussion on the comprehensive operation of flower tourism, flower tourism forum, a hundred forums led by the Garden Collection, etc.

At present, it has been confirmed that professionals from more than 40 countries, including the United States, Britain, the Netherlands, France, Belgium, Germany and Finland, have come to participate in the exhibition.

Chinese and foreign flower industry celebrities, enterprises and institutions jointly promote the construction of an international trade industry platform and explore new resources, new business opportunities and new cooperation for horticultural household consumption.

Look forward to ~

The flower show of "approachable":

The combination of indoor and outdoor

There are also floral shows, concerts and so on.

Don't be too funny.

Participating in the forum is a matter for the bosses, but I only care about whether there are good-looking flowers, delicious food and good songs. What I can tell you is: these are all! And it's all free!

The flower show is divided into indoor exquisite exhibition and outdoor garden exhibition.

Indoor exquisite exhibition the latest, most fashionable and most beautiful home gardening products in the global garden come together, and more creative horticultural products light up the eyeballs. When gardening encounters cool techs, VR technology enters the virtual fantasy garden. The perfect combination of literature and gardening opens the door to your new world.

The outdoor garden exhibition will create a global garden with stunning views of all kinds of plants and endless creativity in all kinds of shapes. The garden design with the theme of "charm" in "Ode to elegance"-- interprets the intuitive feeling of music from the perspective of an independent unit. Designers use the constituent elements of the garden (water body, framework, lighting, garden road, plants, etc.) to interpret the understanding of the specific dimensions of culture, showing a garden with a unique meaning.

In addition to the grand flower show, you will also see a variety of activities, such as flower shows, concerts, food world competitions, product promotion meetings, new product launches, flower town activities, key project signing ceremonies and so on.

For example, what Xiao Yue is most looking forward to is the flower show and the lawn music festival.

Floral performance appreciates floral teachers at home and abroad, with their unique craftsmanship, so that a flower, a pot of flowers, a bouquet of flowers, all show a different artistic conception experience. Wonderful ~

Lawn music festival, enjoy yourself. In the gentle sunshine, breathing the fresh air of nature and wonderful music, who doesn't like live music? Beautiful ~

2018 World Garden Congress, let's see each other.

Another thing about horticulture is:

From January 14 to 15, 2018, the first China Courtyard and Garden Horticulture Exhibition hosted by Garden Collection Club will be solemnly opened at the Shanghai World Expo Pavilion. At the same time, the third China Garden Industry Summit and the second Garden Fair Award presentation ceremony will be held. The first China Garden Development Summit Forum. The first China Courtyard and Garden Horticulture Exhibition was chosen to be held in the Shanghai World Expo Pavilion, which also stems from its high-standard, modern and international exhibition orientation, which is consistent with the purpose of opening the courtyard's international vision.

▲ Shanghai Expo Pavilion

Booth map of the first China Garden and Garden Exhibition of ▲

The development of a series of activities is conducive to promoting the orderly and free flow of resource elements in the industry, efficient allocation of resources and deep integration of the market.

Representatives of 800 enterprises exchanged on the same field.

There are three highlights of this exhibition and summit activities: first, focus on resource integration. The exhibitors integrated the overall garden scene, garden stone, outdoor furniture, outdoor lighting, garden waterscape, garden wood, garden landscape stone, garden sculpture, garden decoration sketches, garden plants, new garden building materials and equipment, garden maintenance tools, garden fertilizer, garden hardware building materials, courtyard brand and other major categories. People can experience many benefits of resource integration to enterprises at the exhibition site. Second, at the Industry Summit Forum, the organizers invited domestic gardening industry experts and scholars to explore the trend of the courtyard market and the development of resource integration, so as to share new management ideas and management ways for the people present. Third, domestic and foreign celebrities share, this gardening industry summit will also bring together international gardening masters to exchange and discuss with each other. According to their own nature, enterprises can dock international resources and let brands and products go abroad.

It is understood that the exhibition has eight real-life garden exhibitions created by well-known garden designers and more than 40 brand materials exhibitions. Such as Fengsheng Garden Wood, Sea Stone material, Hongyue Flower, Huimei Flower Border, American Fiberon Outdoor flooring, FX Intelligent Lighting system-Shanghai Dingji Environment, Meixin surpassing Wood, Mountain Tree Brand purification system, Oregon American imported Courtyard seedlings, Eurasian Water purification, Beijing Green Road Culture, AOPEN O'Bonn Villa Garden products customized, Solida Finnish anticorrosive Wood, Hengyi Flower Border, Gaoyaoliteng Craft products, Royal Kam Carp, Qianyan Wanshi, American weber stew oven, Cambrian, rain bird sprinkler irrigation system-Shanghai Huachu Environmental Technology, Simlan Electric Appliances, Nordic small yard building materials, flower housekeeper intelligent sprinkler irrigation, Firestone waterproof pool, Ye Hong time microbial agent, shallow courtyard supporting products, Yuanmu Landscape and other well-known brands are participating in the exhibition. Thousands of people are expected to attend the professional exhibition, and representatives of more than 800 enterprises have signed up for the third Garden Industry Summit, the second Garden Collection Award presentation ceremony and the first China Courtyard Development Summit Forum.

Previous exhibition chart of ▲ Shanghai World Expo Hall

In addition, there will also be many excellent projects and excellent garden designers at the Garden Collection Award ceremony. In short, this event is not only an interactive exhibition of resource integration, but also an exchange summit of gardeners, but also an industry gathering of outstanding gardeners at home and abroad.

Deep integration will open the era of benefit sharing.

In the courtyard market, the demand for deep-seated enterprise resources has been accumulated for a long time, and has not been effectively solved. In the face of market challenges, courtyard enterprises are exploring countermeasures, but also put forward a lot of good development strategies and cooperation initiatives. However, today, when the upstream and downstream cooperation in the courtyard industry is interdependent, it is difficult to solve the problems faced by a single enterprise alone.

"with the rapid development of the industry, the competition in the industry is becoming more and more fierce, the traditional and single operation mode has been unable to meet the survival needs of enterprises in the new environment, and enhance the influence of the industry. accurate positioning strategy has become the focus of common concern of garden enterprises. Only by docking the actual situation of various enterprises in the gardening industry and integrating resources on a larger scale can we form a joint force and promote enterprise cooperation and the common development of the industry. " Zheng Jiefeng, executive director of the Garden Collection Club and Garden Collection Award Organizing Committee, the main promoter of the event, said.

Zheng Jiefeng, Executive Director of the Organizing Committee of ▲ Garden Collection Club and Garden Collection Award

Under this background, Zheng Jiefeng established the Garden Collection Club platform, organized and carried out various activities, as well as the first holding of the China Garden and Garden Horticulture Exhibition and China Garden Summit Forum to provide comprehensive services for industry resources. build a multi-level and compound resource system with the help of Internet technology to protect the sustainable development of the gardening industry.

Although the scale of the first Chinese courtyard and garden horticulture exhibition is limited, it has a full range of categories and excellent quality, which can well promote the great-leap-forward development of the garden industry.

Since its establishment more than a year ago, the Garden Collection Club platform has taken promoting the interconnection of industry resources as its own responsibility. Now more than 400 courtyard enterprises and personnel have joined the club. Nearly 700 courtyard enterprises have become students of the Garden Collection College, and more than 40000 courtyard practitioners and enthusiasts communicate and learn through the Garden Collection exchange platform, and the number is still growing.

In addition, the activities held by the Garden Collection Club invited domestic and international top gardening talents to attend in person, such as Zhu Yufan, associate dean, professor and doctoral supervisor of the Landscape Department of Tsinghua University. Li Baozhang, founder of Aoya Design and visiting Professor of Urban Planning School of Shenzhen University British Chelsea Flower Show gold medal winners Phillip Johnson, Hay Joung Hwang and many other domestic and foreign industry masters, whether in the garden industry exchange meetings in Beijing, Shanghai, Chongqing, Wuhan, Xiamen, Changsha and other cities, or the education and training of Garden set College and study abroad, have received multi-support, and everyone is making their best efforts for the development and progress of courtyard enterprises.

Review: the scene of the second China Garden Industry Summit and the first Garden Collection Award presentation ceremony

On January 5, 2017, the second China Garden Industry Summit and the first Garden Collection Award presentation ceremony were held at the Mercedes-Benz Cultural Center in Shanghai. The award ceremony gathered famous gardeners at home and abroad, and gardeners from all over the country gathered together to share the grand event of gardening and sing about the new fashion of garden development.

The site of the second ▲ Horticulture Industry Summit

At the scene of the second ▲ Landscape Industry Summit, guests from the landscape design industry at home and abroad gathered.

▲ Zhu Yufan, deputy dean, professor and doctoral supervisor of the Department of Landscape Studies of Tsinghua University, made a sharing speech at the second Landscape Industry Summit.

Li Baozhang, founder of ▲ Aoya Design and visiting professor of the School of Urban Planning of Shenzhen University, gave a sharing speech at the second Garden Industry Summit.

Phillip Johnson, a foreign industry guest from ▲, gave a sharing speech at the second Horticulture Industry Summit and represented Australia in the centenary exhibition of the Chelsea International Flower Show, which won the "Best Show Award" at the Chelsea Flower Show and was received twice by the Queen and members of the royal family.

Hay Joung Hwang, a foreign industry guest from ▲, gave a sharing speech at the second Horticulture Industry Summit. At the 2016 Chelsea Flower Show, the demonstration garden design won an award and was received by the Queen of England.

If you like gardening, how can you miss it?

This article is from the garden housekeeper.