What should Yantai flower industry learn from France?

In May, the 2009Floralies International Flower Expo was held in the southern French city of Nantes. YMG journalists were invited to interview and took the opportunity to conduct a survey of the local flower industry. Such a large-scale flower show relies on the developed local flower industry. The reporter then visited the region's flower-related industries such as horticulture, scientific research, plant logistics and so on along the Loire River. Its mature and comprehensive market environment is impressive.

6 million euros to create the exhibition landscape

Floralies International Flower Expo is the largest ornamental plant exhibition in France, which has been held every five years since it was founded in 1956. The venue was built along the Erdler River, which is known as the most beautiful river in France. The local characteristics of fruits and vegetables and thousands of kinds of flowers lit the green space on both sides of the riverbank, and the landscapes and exhibition halls of various themes extended into the distance along the river, forming a huge 35-hectare garden with color, aroma and beauty.

Walking among them, there are intoxicating beauty and the scent of flowers, wonderful flower clothing display, colorful lighting performances, a variety of wild landscape design also contains exciting plots. This huge garden costs about 6 million euros, equivalent to more than 50 million yuan, which shows the local confidence and importance to the flower and horticulture market.

The exhibition has attracted more than 200 exhibitors from all over the world, and there are more than 40 international booths in 7 theme halls, respectively from 32 countries in Europe, America and Asia, showing agriculture, gardens, flowers, fruits and vegetables, etc. can let visitors know the latest trend of flowers. The designer asked Mr. Mark to introduce that it takes a lot of time, manpower and material resources to make such a display landscape, but it is worth the effort. They have participated in the exhibition for many years in a row, which has not only expanded the popularity of their own enterprises, but also led to the shipment of products in various places.

This is of great help to the popularity of our region. Nantes has been famous for this exhibition for 50 years and has become the third largest exhibition in France after the Paris Agricultural Show and the Paris Motor Show. Ms. Monique Haban, a district councilor, told reporters that as a result, we have gained a lot of advantages in the field of flower horticulture and opened more than 800 horticultural flower farms. Colleges and universities and scientific research institutions have also actively carried out education and research on the cultivation of flowers and plants in nurseries, creating thousands of jobs for the region.

Many visitors come to the exhibition in RVs and usually stay here for a week on vacation, which greatly stimulates the local tourism industry. According to statistics, in the 11-day exhibition, the number of visitors and shoppers reached 500000. For Nantes, which has an urban population of only more than 3 million, this figure not only brings huge economic benefits, but also creates a good market brand.

Mature mode of operation is the secret of success

Loire region is one of the 26 regions of France, located in western France, about 42 ℃ north latitude, pleasant climate, horticulture has a long history, fruit, vegetable and flower planting industry is developed. Today, this area is known as the French garden, the second highest yield of potted flowers in France, and the third largest output of flower bed plants in France, reaching 100 million plants a year.

In the Touck Company, which specializes in flower seed cultivation in Ange City, the director of the research office here, Wang Wencai, is a Chinese. When Yantai signed a sister city with Ange, he went to Yantai as a representative of the French side. He said that now the speed of development of China's flower industry is enviable, not only the variety is rich, the cultivation area is also getting larger and larger, and the flower consumer market is gradually mature, such as the Laizhou rose in Yantai area has always had a good reputation in the industry.

Wang Wencai believes that the advantage of the French flower industry lies in the wide variety of horticultural products, cutting-edge technology and a business environment with smooth channels.

The first is research and development. In the modern tissue culture room of Ange City, flower varieties from all over the world have been reproduced according to local conditions, and improved dahlias and tulips have become the leading products in the region. The reporter also saw the camellia that the Chinese people are familiar with here, the color is pure, compared with the domestic flower stem is much thicker, known as Oriental China. Mr. Touck, president of the company, said: French flower companies generally spend 10% of their annual turnover on research and development, and many of them conduct order-based variety research and development for customers, thus reducing the risk of research and development.

In the production link, the environmental protection concept of flower planting is worth using for reference. In the Walaide nursery in Nantes, more than 1200 varieties have been cultivated in an area of 60 hectares, all of which are powered by wind power, and a large area of reservoirs have been designed for natural water storage, filtration and irrigation nurseries. Workers in the park put seven-star ladybugs to catch pests, and some of the ground was covered with thick peanut bark, bark, straw and other debris to reduce pollution caused by the use of herbicides. The boss, Mr. ao Hai, said that environmental protection and green development are very important for the company's long-term development, which makes products more competitive in the international market, and the government will provide some financial and technical support for environmental protection expenditure.