Yang Dongjiao: the black-bone chicken turns into a golden Phoenix

Walk into Xianyu Toutang, which is located in Wugen Town, Wenling City, Zhejiang Province, and you will find that a modern white-haired black-bone chicken farm is rising here. The owner of the chicken farm is a couple of farmers. The male is Chen Renfu, the chairman of Wenling Hexing Poultry Co., Ltd., and the female is Yang Dongjiao, president of Wenling Xinghe Poultry Cooperative and general manager of the company. They led farmers in the old revolutionary base areas to breed white-haired black-bone chickens scientifically and became the "top ten marketers in Wenling" and "marketing giants of women's brands in Zhejiang Province". Yang Dongjiao was elected as the "party representative of Wenling City" and was successively awarded as "Wenling model worker", "Taizhou entrepreneurial and innovative woman", and "national double-learning female expert".

Yang Dongjiao, general manager of Hexing Poultry Co., Ltd., Wenling City, Zhejiang Province, leads employees in packaging exported black-bone eggs. (source: China aquaculture net)

A difficult start

When she first got married, her husband, Chen Renfu, was suffering from serious spondylosis and could not do heavy work. Yang Dongjiao took charge of all the heavy work in the family during the day, picked up lanterns and embroidered flowers at night, and worked hard to earn money day and night. Yang Dongjiao borrowed 50 yuan from Wuden Credit Union, bought a pig and began to raise pigs. Then a sand turning factory was set up, which soon died because of environmental pollution. In 1995, her scale of raising pigs grew to more than 300. As a result, due to the influence of pig disease, more than 300 pigs could not be sold, resulting in a deficit of hundreds of thousands of yuan. Yang Dongjiao was not discouraged, she discussed with her husband: if you can't raise pigs, you can only raise chickens. So they bought a batch of three-yellow chickens. Once, when hatching chicks in the hatchery, the hatchery caught fire because of the explosion of the light bulb. As a result, the more than 50,000 yuan of feed money put in the pocket was reduced to ashes. Before long, more than 8000 three-yellow chickens were scared to death by wild beasts, and there were only more than 1000 feathers left. Set up a factory, raise pigs, incubate chickens, failed again and again, everything is not going well, what bad luck has been touched by Yang Dongjiao and his wife.

Failure is the mother of success. Yang Dongjiao summed up her experiences and lessons and borrowed money to buy 800 white-haired black-bone chickens at the end of 1996, which was a success, with the highest price of eggs sold at 44 yuan per kilogram and a net profit of more than 200,000 yuan the next year.

Although the industry is underdeveloped, there is no pollution in the old revolutionary base area of Wugen (the base area of the third Army and the second Division). It has rapidly developed into one of the largest chicken bases in Taizhou. However, after 1997, chicken farmers rushed in, and many of them suffered serious losses. Yang Dongjiao, who is also raising chickens, with her own unique vision, feels that the main reason for the poor efficiency of chicken farmers is the disconnection of marketing, so she and her husband became live chicken salesmen.

When they first started marketing the chicken business, Yang Dongjiao and his wife did not have any experience, so they helped a boss in Yuhuan County buy chickens. Each group of Yuhuan bosses got 0.2 yuan in labor fees for buying 1 kilogram of chickens, which lasted for several months and accumulated a little capital. Later, the boss in Wenzhou asked Yang Dongjiao and his wife to buy Sanhuang chicken and white-haired black-bone chicken for him. Then, customers in Shanghai, Hangzhou, Ningbo, Wenzhou, Guangdong, Fujian and other places have established cooperative relations with her and established a good marketing network. In 2000 and 2001, Yang Dongjiao and his wife sold an average of nearly 10,000 commercial chickens to chicken farmers in Wenling and Yuhuan every day; in 2002, they sold more than 2 million high-quality chickens for farmers, increasing their income by more than 20 million yuan.

Start a business in a big stride

In order to integrate with the international market and lead chicken farmers to a well-off society, Yang Dongjiao, with the help of Wenling supply and Marketing Cooperative, set up a Wenling Xinghe Poultry Co-operative Society in early 2002. the number of farmers who joined the cooperative reached 31, driving more than 600 chicken farmers. At present, the number of cooperative members has grown to 117, driving more than 1000 farmers. The cooperative has a standard chicken farm of more than 10,000 square meters. Hexing Poultry Company built an incubator of 600 square meters and introduced a fully automatic incubator. The chicks were sorted immediately after coming out of their shells, and then vaccinated. At present, it can produce 7.2 million high-quality young chickens and 7.2 million commercial chickens per year, driving farmers in underdeveloped mountain areas such as Wugen Town, Chengnan Town and Shiqiaotou Town to raise black chickens and get rich together.

In August 2002, in order to make black-bone chickens and black-bone eggs enter the international market, Chen Renfu and Yang Dongjiao invested 150000 yuan to introduce 20, 000 high-quality white-haired black-bone chickens from Hong Kong and invested more than 200, 000 yuan. All the rest are supplied to cooperative members to provide pre -, mid-and post-natal services for cooperative members and other farmers to lead farmers to the road of common prosperity. The average net income of members of 117 cooperatives is more than 100000 yuan, with the highest as high as 180000 yuan. Soon after, Wenling Hexing Poultry Industry Development Co., Ltd., with Chen Renfu as chairman, was also established. The company as a leader, farmers as the workshop, 117 cooperative members are 117 production workshops, production links. Yang Dongjiao unified provision of young chickens, unified supply of feed, unified enterprise standards, unified epidemic prevention, unified brand, unified sales, resulting in brand effect. Yang Dongjiao pays attention to the pollution-free, safe, green and organic production of the white-haired black-bone chicken. The feed of the black-bone chicken is all produced by hands-on processing, ensuring pollution-free and green safety throughout the process. The quality of the white-haired black-bone chicken is pure, the production speed is moderate, the feed conversion efficiency is good, and the economic benefit is remarkable. Black-bone chicken sells well in Shanghai, Zhejiang, Fujian, Guangdong, Jiangxi, Hunan, Hubei and other provinces and cities. "Yuanliu" brand black-bone eggs sell well all over the country. In the second half of 2008, "Yuanliu" brand black-bone eggs are also exported to Hong Kong and France. In the French market, the price of a white black-bone egg is 1.5 euros higher.