Zheng Beilu "Dancing with the Bee"

Zheng Beilu is an ordinary farmer. In recent years, he assiduously studied and invented a variety of bee products of his own brand, which not only became rich by scientific beekeeping, but also set up the largest professional cooperative for beekeeping with local bee farmers in Jinhua City. lead the surrounding bee farmers on the road to prosperity.

An inextricable bond with bees

"Honey baby was born in December, slowly grew up under the care of a honey babysitter, began to learn to collect honey, and can grow from a baby to a pillar in a beehive in three months." Zheng Beilu, president of the professional cooperative and king of beekeeping in Wucheng District, revealed a kind of fatherly love in his eyes when he talked about his bees. Lao Zheng said that for more than 30 years of beekeeping, he regarded bees as his own children.

"I never thought that my life would be inextricably bound to bees." Looking back on more than 30 years of beekeeping, Zheng Beilu said. In 1975, Zheng Beilu, who was born as a carpenter, came up with the idea of keeping bees in the process of making beehives, so the young man in his early 20s traded all his belongings for 20 boxes of bees. The endless pursuit of floral events doomed the beekeeper's life to be on the road forever. For more than 30 years, Zheng Beilu drifted around with his bees and traveled all over the country.

"in the first two years of beekeeping, all the income was spent on the expansion of aquaculture, and the family was only fed and clothed." Zheng Beilu's wife Fan Xiujuan said. In the early 1980s, honey was as low as 4 cents per jin, and no one was interested. In 1982, the couple and their companions took three carts of honey to Guangzhou to sell. The beekeepers who went with them mixed sugar into the honey in order to pursue economic benefits. This was revealed as soon as "a drop of spirit" was tried, and the acquirer waved to drive them away. Fan Xiujuan stood up and said loudly, "the honey we produce is of hard quality!" It is said that the acquirer is determined to test its own honey, and as soon as it is tested, it is really a good quality. Finally, for 160 jin of honey, the acquirer asked for 7 or 8 barrels at the price of 5 yuan per jin. This became the first big deal since Zheng Beilu and his wife engaged in Mihuaxia Wine News: the local post office can subscribe to bee farming. After that, the reputation of Zheng Beilu's high-quality honey spread widely, the turnover increased year by year, and the breeding scale became larger and larger year by year, hence the name "royal jelly duke" and "royal jelly woman". In 2002, Zheng Beilu returned to his hometown of Jinhua, where the rapid development of economy and suitable environment made him see new business opportunities.

"Dancing with bees" creates a great cause.

In April 2006, Zheng Beilu worked with some bee farmers to set up the "Bee Royal Doctor" bee industry cooperative in Jinhua City. at the beginning of its establishment, everyone just wanted a place to communicate and a care outside. After the concerted efforts of the majority of members, they began to create their own brands, build their own processing plants, and opened up domestic and foreign markets.

Zheng Beilu said that he traveled north and south to keep bees for 30 years, and at the same time opened a 10-year bee product store on Jiangjun Road in the urban area, invariably selling honey, royal jelly and other single bee products, although he formed a certain consumer group, but the market is too limited. After the establishment of the cooperative, they not only won the QS market access card, but also developed more than a dozen new products such as royal jelly, honeycomb honey, royal fetus wine, honey fruit jelly, bee pollen facial cleanser and so on. At the same time, the market share of the products has been expanding and has entered the Wal-Mart supermarket in Guangzhou. Cooperatives also directly export royal jelly, honey and other products to Libya, Japan and other places. Under the leadership of Zheng Beilu, in just a few years, the cooperative has created a number of "firsts". The first bee products cooperative in the province to set up a risk fund system is also the one with the largest number of members. At present, there are more than 500 members and 84 households pay risk money. Jinhua City is the first well-equipped bee products cooperative that produces, processes and sells bee products through the whole process. There are nearly 500 sets of equipment, large and small, with disinfection workshops, filling workshops and perfect processing lines, and we have independently developed more than 40 new varieties, such as bee fetal wine, honeycomb element, and so on. Zhejiang is the first bee product sold on the "farmer mailbox". Realized online and export sales, with an average annual turnover of 2 million.