Liang Weihao, a farmer with crispy meat, earns 3 million yuan a year.

Speaking of crispy meatloin, diners will naturally think of Dongsheng. In fact, in addition to Dongsheng crispy meatloin breeding base, Dayong Town is also one of the breeding bases of crispy meatloin in Zhongshan City, Guangdong Province. The town's crispy meat breed has an area of thousands of mu, of which Liang Weihao, a big farmer, has 500mu. According to the profit of 4 yuan per kilogram, he can earn at least 3 million yuan a year.

Management: from selling to farming

Liang Weihao has been dealing with crispy meatloin for more than 20 years. Until 1995, he had been engaged in the circulation of aquatic products and was not involved in farming. He specializes in buying crispy pork cutlets from farmers such as Dongsheng Town, and then selling them to Hong Kong, Macao and the domestic market. Over time, Liang Weihao realized: "the quality of crispy meat minced meat purchased from various farmers is uneven, which not only affects the sales price, but also may damage his reputation."

After weighing the pros and cons, Liang Weihao made a decision: give up the acquisition business and specialize in raising crispy meat. In 1995, he rented a fish pond in Daxi Wai, Antang Village, Tai Chung Town, bought a batch of high-quality crispy meat breeds, and became a professional farmer. By last year, his crispy meat breed farming area had reached 500 mu, making him a veritable big farmer.

Benefit: annual net profit of 3 million yuan

Talking about the benefits of farming, Liang Weihao kept a low profile, saying that he was only "making a small profit". The reporter calculates from some data disclosed by him that his annual net profit is at least 3 million yuan. He told reporters that crispy meatloin has an annual output of 1500 kilograms per mu, with an annual output of 750000 kilograms per 500mu. Calculated at the Tangtou price of 22 yuan per kilogram, the profit per kilogram is 4 yuan, and the profit of 750000 kilograms is 3 million yuan.

In fact, Liang Weihao's annual profit is much more than that. Liang Weihao adopts the method of mixed culture, that is, putting a small amount of crucian carp, big head fish and mud carp in the crispy meat breed culture base, and these three varieties also have a considerable income every year.

Because of his experience in selling, Liang Weihao is very familiar with the market. At present, his crispy meatloin is a delicacy on the table in restaurants such as Luhua Garden in our city. In addition, China is mainly sent to Shenzhen, Dongguan and other markets, as well as a certain number of exports to Hong Kong and Macao.

Experience: eat broad beans for at least 4 months

Crispy meat carp is a kind of high-quality live fish raised by grass carp with special feed under specific environmental conditions. the difference between the two is that the meat quality of crispy meat is more soft and crisp, so it is necessary to know some aquatic knowledge. Liang Weihao revealed that his culture cycle of crispy meat mackerel is eight months, and he eats broad beans for at least four months in addition to a few months of eating feed.

According to reports, the brittleness of crispy meat increases with the increase of days of feeding broad beans, and 120 days of feeding broad beans is the minimum number of days. However, in order to save costs, some farmers often produce fish in less than 120 days, so the brittleness of the fish is certainly not enough. At present, the market for crispy meat is mainly concentrated in the Pearl River Delta and Hong Kong and Macao, and is sold in Vietnam, Sichuan, Beijing, Hebei, Hubei and other places.

Market surveys show that residents in the mainland, the Pearl River Delta and Hong Kong and Macao have different opinions on the crispness of crispy pork cutlets: the more crisp the mainland requires, the better, while the Pearl River Delta and Hong Kong and Macao generally require crispy meat. Shipping generally crispy meat to the mainland for sale will affect the sales of crispy meat; if you ship particularly crispy meat to the Hong Kong and Macao market, it will not suit the taste of the local people, and you will lose the market. Therefore, farmers must make breeding plans according to their own sales market.

Development: brand of self-opened restaurant

Liang Weihao said that now there are more and more farmers with crispy meat. In order to seize the market and sell at a good price, it is necessary to grasp the quality and establish their own brand. Therefore, in June last year, Liang Weihao invested 400000 yuan to open a Xinbao crispy meat restaurant in the Southern District to promote the Xinbao brand to the market.

According to Liang Weihao, Xinbao Crispy Meat Restaurant can consume 125kg of crispy meatloaf a day, reaching 45000 kg a year. However, Liang Weihao's direct purpose of opening a restaurant is not to make a profit, but to continuously improve the quality of crispy meat through feedback from diners and establish a brand image among diners.