Xiong Zhaohua, the Flower King

The name of Xiong Zhaohua is no stranger to people in the horticulture industry in the city. 26 years ago, he was still a young man engaged in flower cultivation and vegetable production in the second group of Hongba Village, Xiangbi Town, Cuiping District. He relied on science and technology and with a passion for entrepreneurship, he studied horticulture technology assiduously and constantly improved his skills to make the company grow and grow. Now, his Huihua Horticulture Company has embarked on the development road of "production, supply, marketing, management and protection". He set an example for the masses to get rich by relying on hard work through science and technology, and led the surrounding people to develop the flower industry and embarked on the road of getting rich.

Rely on science and technology to strengthen enterprises

Since Xiong Zhaohua engaged in flower production in 1989, he has experienced the process from traditional flower production to specialized and enterprise flower production. In the meantime, he seriously studied flower cultivation techniques and relied on science and technology to strengthen enterprises. In order to increase his professional knowledge, he took part in the self-study of garden and flower major in the Department of Landscape Architecture of Beijing Agricultural University, and obtained a college diploma in June 1999. In 2002, Xiong Zhaohua obtained the technical title of landscape engineer and first became an outstanding talent in rural industrialization and urban landscape horticulture in Yibin City. In the process of flower production, according to the demand of the market, he mainly introduced valuable new varieties such as Milan, yellow orchid, triangular plum, western rhododendron, ginkgo, Luohan pine and indoor foliage plants, and excavated wild resources and valuable seedlings for scientific cultivation and careful cultivation, which greatly enhanced the market competitiveness of flower products.

In terms of process innovation, he aims to create characteristic products, break the traditional technology and master the new process in garden horticulture. The main development and introduction of Sichuan style bonsai production, natural rapid prototyping and other advanced technology. Through process innovation, the cycle of bonsai forming is shortened, and the economic benefit is increased by nearly ten times. At the same time, he further developed the large-scale production and promotion of bonsai, and carefully cultivated characteristic products such as Luohansong, triangular plum and ginkgo bonsai, which are in a leading position in the same industry in the city. the quality of bonsai produced and cultivated has been well received by people in the industry.

In terms of personnel training, Xiong Zhaohua saw that with the development of the market and technological innovation, the demand for professionals has become the main support of flower horticulture technology. To this end, he innovated again on the basis of the original, gradually changing from the previous family-style teaching training to building a team of professionals, forming two kinds of training methods: "internal and external". In recent years, he has trained more than 300 flower horticultural talents, laying the foundation for the transformation from human resources to human capital. The professional team trained by him has become the main force of flower horticulture technology in urban areas and surrounding areas, which has greatly promoted the rapid development of flower horticulture and injected vitality into the development of rural economy and the adjustment of agricultural industrial structure.

In terms of enterprise development, Xiong Zhaohua actively explored the way of industrialization development. In 1989, he mainly focused on family small-scale flower production. In 1994, he established Yibin Manor Flower Horticulture Farm, and in 2002 he founded Yibin Huihua Horticulture Co., Ltd. Along the way, he gradually developed and formed an one-stop service flower and horticulture enterprise with the integration of "production, supply, marketing, management and protection". By absorbing the modern enterprise management system and establishing the concept of modern enterprise management, his company has leapt to one of the top five in Yibin, and was appraised as a unit of "emphasizing quality, abiding by rules, and casting integrity together" by Sichuan quality Supervision and propaganda Center in 2003. Embarked on the road of large-scale and industrial management and development.

Operate in good faith and become rich.

Since the development of Yibin Huihua Horticulture Co., Ltd., Xiong Zhaohua, based on reality and abiding by the concept of "winning customers in good faith", has established a strong production and marketing base, and has built a horticultural field with a total area of more than 120mu. It has been awarded as "Sichuan Urban Greening third-level Enterprise" and "Cuiping District Private Science and Technology Enterprise", with an annual output value of more than 1 million yuan. Through years of exploration and development, it has formed characteristic management projects such as foliage plants, high-grade bonsai, precious flowers and trees, landscape engineering and so on, and its market is all over the province and city. The company has undertaken more than 50 units of greening projects, design, construction has been widely praised, greening project area of more than 100000 square meters. The main projects are Yibin oil depot, municipal transportation bureau, Yibin highway investment company, unit 67902 of the Chinese people's liberation army, Shunan road and bridge company, Shuifu county government of Yunnan province, state-owned Sanjiang machinery factory and other provincial and municipal civilized units.

Xiong Zhaohua's horticultural company has also driven the enthusiasm of the surrounding people to grow flowers and become rich, resulting in obvious social benefits. Since the establishment of the company, it has paid more than 100000 yuan in profits and taxes, solved more than 30 unemployed people and rural surplus labor force, and trained more than 300 horticultural and technical personnel, which has made positive contributions to the development and growth of rural talents. At the same time, Xiong Zhaohua also spends some money every year to support the public welfare undertakings of villages and societies, caring for vulnerable groups and lonely elderly people.