Shi Jun, a big grower of salty rice grass.

Shi Jun is a big owner of salty rice grass, which is a new agricultural industry. With a very short hairstyle and a dark face, he was particularly proud of the prosperity of the project.

"Seedling grass is a characteristic agricultural product in Yangzhong. How to make my salty seedling grass products hit at once is the direction I have been working hard." In the course of business, he once found that the rice grass collected from the masses was different from the one he pickled. The taste of his pickled rice grass was much more tender than that provided by farmers, and there was no sense of dregs. "Why is that? why hasn't this happened before?" Shi Jun made a thoughtful person, made a comparative analysis from the pickling link, read a variety of relevant materials, consulted Zhenjiang fermented Food Research Institute, and finally found that the problem lies in the salt used in pickling.

It turned out that in order to save money this time, he accidentally used crude salt, and the one sent by farmers was pickled with edible salt. Although the price of this unprocessed crude salt is low, it is very suitable for pickling seedling grass. "if the product wants to open up the market, it's about taste. If the rice grass I pickled with crude salt tastes better than others, there will be a broader market." He was overjoyed at the discovery.

Because of its good taste, his "Zhengkun brand" salted rice grass quickly opened up the market, became a specific welfare for many local enterprises and departments, and was exported as gifts. The listing of the products was welcomed by customers, and he invested in opening up a 50-mu rice grass planting base, but it still could not meet the needs of the market. In order to further expand the scale of his business, he began to wholesale crude salt at his own expense, sending free salt to order farmers before the annual pickling season, and by posting notices, handing out leaflets, and other publicity methods to publicize the advantages of crude salt pickling to retail investors and inform retail investors to go to the food factory to receive salt free of charge.

The enthusiasm of farmers has "doubled" by giving away crude salt free of charge. Ordinary farmers mostly use edible salt to pickle rice grass, which costs a lot of money. Shi Jun's free salt delivery makes farmers feel more affordable, so they all join his "extra pickling army" one after another.

Shi Jun also told us another complacency in his business. Once the purchase of raw materials has been full, but there are still many retail investors continue to send their own pickled raw materials, some people in the factory have suggested that they can lower the price to buy, Shi Jun carefully considered the decision, still according to the original purchase price, and work out the raw material protection purchase price. When farmers learned about this, they became more enthusiastic about planting. Everyone said, "with the protective price of the factory director, we just have to plant and pickle the seedlings carefully."

Some people are confused, but Shi Jun has always insisted on this practice. He said, "I don't raise prices to protect farmers' enthusiasm for planting, otherwise they will grow less or even no rice grass in the coming year. At that time, I want raw materials without raw materials, and semi-finished products without semi-finished products." the scale of the business will be affected. "

At present, Shi Jun's Zhengkun enterprise is booming, its sales are growing year after year, and its products have expanded from domestic sales to exports. His "Zhengkun Brand" Xianyangcao has been invited to participate in Jiangsu famous, Special and excellent Agricultural products Fair and Jiangsu Agricultural Standardization Achievement Exhibition for many times. Now, the production technology of Zhengkun salty seedling grass has been listed as the technical regulation of cauliflower processing in Jiangsu Province.