Science and technology to improve quality and brand promotion

If you want to get rich, open the way. Now that the Kangzhuang Highway in Chun'an County, Zhejiang Province has already been opened, how can local farmers get rich? For people who lack knowledge and funds, this is a problem that must be faced directly.

In Mochuan Village, Fuwen Township, Wang Rihong, a 44-year-old farmer, gave his answer: develop characteristic planting and break new ground with technology and brands.

Mochuan Village is located in the geographical center of Fuwen Township, with flat terrain and fertile land. after Wang Rihong's textual research and consulting experts, it is found that it is very suitable for growing Cuiguan pear, Huanghua pear, Qingxiang pear and hanging melon. Obviously, the door to starting a business is here. a few years ago, Wang Rihong took the lead in contracting 45 mu of land for trial planting (including 15 mu of hanging melons), and interplanted tea in the pear orchard to realize the comprehensive utilization of the orchard.

You have to do your best, so that even if you don't succeed, you won't regret it in your heart. With such an attitude, he grasped technology on the one hand and brand on the other, used science and technology to improve the quality of fruit, used brand to enhance the intangible value of fruit, and started his career.

In terms of science and technology, Wang Rihong first participated in study and training through various channels, hired technical personnel to provide on-site guidance, and strictly followed the technical regulations for all aspects of pear orchard and hanging melon growth. The second is to use organic fertilizer as far as possible, improve the soil structure, greatly improve the quality of fruit, and reasonably thinning buds and leaving strips, so as to lay a good foundation for stable and high yield. Finally, scientific pest control, flower thinning and fruit thinning are carried out to make the pear good in color, shape and taste. His pear fruit weighs more than 230 grams and has the advantages of thin skin, tender meat, juicy, sweet taste and so on. In terms of brand, Wang Rihong registered the "Shanwan Bay" trademark for Cuiguan pear, and carried out unified packaging, unified standards and unified sales.

On this basis, Wang Rihong, with high-quality products, went everywhere to the unit and the market, and through efforts, the market for hanging melon seeds gradually broadened. In 2007, the fried goods factory in Huzhou and Wang Rihong signed a contract to buy 100000 jin of hanging melon seeds, and established a long-term cooperative relationship.

In 2007, Wang Rihong contracted 45 mu of farmers' land to plant fruits and hanging melons, with an annual output of more than 7000 jin, an output value of more than 90, 000 yuan, and pears of more than 60, 000 jin, with an output value of more than 180000 yuan, which are mainly sold to Hangzhou, Changxing, Jiangsu and other markets.

Driven by Wang Rihong's demonstration, Mochuan and its surrounding villages have developed this planting model one after another, and achieved good economic benefits. In 2007 alone, Fuwen Township developed 1188 mu of fruit and more than 180 mu of hanging melons, purchased more than 100000 jin of melon seeds, more than 1.3 million yuan in sales, 200,000 jin of pears, more than 600,000 yuan in sales, annual sales of more than 2 million yuan, net income of 150000 yuan and per capita income of 50,000 yuan. well received by local fruit growers.