Liang Zhenkai, the god of breeding, raises tortoises to create an output value of 10 million yuan a year.

Among the farmers in Triangle Town, Liang Zhenkai is regarded as a "god man". Engaged in aquaculture for more than 20 years, what he raised, what fire. And once a breed is dying, he can always get out one step ahead of time.

Experience: the most important thing in breeding is "characteristics".

Liang Zhenkai has been raising raw fish since the 1980s. At that time, the price of raw fish reached 50 yuan per kilogram. After more than 10 years of farming, the price of raw fish began to fall, and he turned to aquaculture. By 2002, he had invested millions of yuan in breeding turtles. Over the past seven or eight years, his turtle farming area has exceeded 100 mu. In addition, he has also raised some crocodile turtles and Taiwan grass turtles, which have become the most famous tortoise farmers in our city, and their products are sold to places such as Liangguang and Lianghu.

In this regard, Liang Zhenkai's experience is that the most taboo thing in choosing breeding varieties is to follow the trend. When everyone thinks that raising a breed can make money and flock to it, from a marketing point of view, the breed is not far from the end of life. There are too many lessons in this respect. As a matter of fact, the most valuable part of agricultural products lies in their "characteristics", and it is best to be able to have no one without me. If this cannot be done, then we must cultivate characteristic factors in similar products in order to be competitive in the market.

Positioning: regard high-end diners as potential users

Before making a specific investment in a certain breed, Liang Zhenkai should always carefully examine the living environment of the breed, understand the technical difficulties and risks of breeding, and do a good job in market research. At the same time, he will consult the agricultural science and technology department to understand the policy background and obtain technical support. It is with this prudent style that Liang Zhenkai achieved success in the breeding circle.

In 2002, the most exciting part of another wave of development accompanied by China's accession to the WTO, batch after batch of rich people sprang up like bamboo shoots after a spring rain. Liang Zhenkai keenly saw that high-end food will usher in a consumption boom. As a turtle with high edible and medicinal value, it will be favored by the majority of diners because of its outstanding nourishing and fitness function.

Liang Zhenkai learned that the habits of turtles are sunny, warm and wet, which is in line with Zhongshan's characteristics of mild climate, abundant rainfall and long sunshine. The rivers crisscross, fish ponds dotted with rich unpolluted green water mulberry fields, is the ideal habitat for turtles. Although it has precious value, it belongs to the breed that can be raised roughly. As long as we persist in breeding in ponds and in the natural ecological environment, and do a good job in disease prevention at ordinary times, and feed high-quality special mixed feed or fresh natural bait, there will generally be no major diseases.

Output value: nearly 10 million yuan last year

Things turned out just as Liang Zhenkai expected. Since he began to raise turtles, some high-end restaurants in Guangzhou have become regular customers, and from time to time they have to use chauffeured cars to his farm to pull turtles.

Talking about the benefits of raising turtles, Liang Zhenkai calculated an account for the reporter: turtle seedlings generally weigh 3-5 grams, and at first the price reached 25 yuan each, but later it was only 7 yuan when it was cheap. Turtle food is very simple, green vegetables and meat can be. The average tortoise can grow 250 grams a year. It takes about 2-3 years to develop a listed turtle from a tortoise seedling. Last year, the selling price of turtles reached 100 yuan per kilogram. The current output of his turtle pond is a breeding period (2-3 years) to reach 2.5 tons, so the total sales of adult turtles in more than 100 mu of turtle ponds will be more than 25 million yuan. Even if it is divided into three years, the annual output value will still be eight or nine million yuan. What's more, as a rolling aquaculture, the actual production of turtles will be greater than this number.

In the financial tsunami, the rich may be hit harder than the general public. Reflected in the tortoise market, the sales price this year is about 30% lower than that of last year. In this regard, Liang Zhenkai's brain moved again: do you want to stick to it or change course? After thinking about it for nearly half a year, he decided to keep raising turtles. Because he believes that with the implementation of various policies and measures, China's economy will certainly come out of the trough soon and achieve steady development at another height.