MySheen

Nongjiale has become a new growth point of rural economy in our county.

Published: 2024-09-19 Author: mysheen
Last Updated: 2024/09/19, Nongjiale has become a new growth point of rural economy in our county.

(agricultural Wealth Network) not long ago, when the author went to Guantou Village in Jianshan Town to check the food hygiene of "Nongjiale", I met a tourist group from Shanghai. A Shanghai tourist told me: "We have played almost all the famous scenic spots in China." when you go to Wushi Village for leisure and leisure, you feel like you are back to your hometown. It is very kind! "

In recent years, Chinese people's concept of tourism has changed quietly, and the development of tourism has gradually transformed from sightseeing tourism to leisure vacation tourism. The mountain ecological environment and rural scenery of our county just cater to this change. On October 1, 2000, with the opening of Huaxi Scenic spot, Li Hanyin, a farmer in Huaxi Village, established the first Huaxi Restaurant in our county. Since then, the farm music in our county has gradually become a "prairie fire" from "star lighting", especially the farm music in Yushan platform has gradually developed from "spot" to "belt". Guantou Village, which developed Nongjiale earlier, had only four households with 48 beds four years ago, but now it has grown to more than 50 households with more than 1000 beds.

At the same time, more and more villages are preparing to develop Nongjiale. According to statistics, at present, our county has developed 8 Nongjiale characteristic villages, 13 Nongjiale special features, 120 farm operators, 2038 beds and 8471 meals, and more than 600 people who are directly engaged in Nongjiale. So far, our county has established a provincial and municipal Nongjiale characteristic village, a provincial boutique Nongjiale cultivation project, 5 provincial and municipal Nongjiale characteristic spots, and 51 star operating households, of which 28 are above three stars.

In order to further promote the orderly and sound development of Nongjiale leisure tourism in the county, our county set up a coordination group for the development of Nongjiale leisure tourism, which is headed by the deputy head of the county, and issued a series of policies to vigorously support the development of Nongjiale. At the same time, the county tourism bureau, the Agricultural Office and other relevant departments actively create conditions for the development of farm music. Since 2005, Nongjiale in our county has entered the stage of accelerated development, and a number of typical villages have emerged. For example, Chenjie Village in Jianshan Town has created characteristics to develop "Medicine Garden" Nongjiale. Since its opening on July 10 last year, there have been 11 operating households and 217 beds in the village. Moreover, Nongjiale hardware construction is ahead of time, 11 operating households have been installed with computer broadband; Henglu Village in Huzhai Township has 8 households with 155 beds; Xiangtou Village in Yushan Town has established 11 Nongjiale with 230 beds through the transformation of the old village.

In 2006, Guantou Village, Jianshan Town, established the "Wushi Village Nongjiale Service Center", implementing the management mode of "operator + Nongjiale Service Center + Travel Agency". The service center unifies external promotion, unified group separation, unified charging standards, unified account settlement, and the center collects management fees proportionally, which ensures the normal and orderly operation of Nongjiale. The service center has also set up a tourist complaint mechanism, where tourists complain effectively, the service center to reduce the arrangement of tourists as a penalty to avoid vicious competition between operators. In September this year, Guantou Village further innovated the management model, set up the first village-level "tourism development company" in the county, and began to step into the "corporatization" management track. Chenjie Village in Jianshan Town and Huaxi Village in Anwen Town have also set up Nongjiale Service Center one after another.

The development of Nongjiale has directly promoted the sales of agricultural products in our county and promoted farmers to get rich and increase their income. The arrival of a large number of non-local tourists has not only brought the flow of people, logistics, information and capital to the countryside, but also brought new ideas and new way of life, broadened farmers' horizons and led to the improvement of their comprehensive quality. Facts have proved that the development of Nongjiale has made our county out of an effective way to turn the results of demonstration renovation into an effective way to promote farmers to get rich and increase their income. Nongjiale has become a new growth point of rural economy in our county.

At present, our county has become a rising star in the development of farm music in the province, which has been highly affirmed by provincial and municipal leaders and the majority of tourists. Last year, our county's farm music work was awarded the first prize in the annual assessment by the Provincial Agricultural Office. Through three to five years' efforts, our county will strive to cultivate a number of characteristic tourism villages, and strive to cultivate 20 characteristic villages in the county, more than 10 demonstration villages in provinces and cities, more than 100 demonstration households in provinces and cities, and the reception capacity of 8000-10000 beds in the county. Nongjiale's annual business income will strive to exceed 100 million yuan.

 
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