Do well three articles to promote the Construction of Rural Circulation Service system

After the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, economic reform took the lead in the rise of rural areas and started the reform of rural circulation system centered on the market-oriented reform of agricultural products circulation. After 30 years of reform practice, with the strong support of the policy of supporting agriculture and benefiting agriculture, the income of the vast number of farmers has been greatly improved, the consumption level has also increased synchronously with the income, and the gap between urban and rural areas has been continuously narrowed. The rural commodity circulation system originally dominated by supply and marketing cooperatives has gradually disintegrated. A multi-form and multi-channel rural circulation service system based on market regulation and under the macro-control of the state has been initially established. Various types of individual circulation enterprises or individual shops have been established. It has become the mainstream of rural commodity circulation.

However, due to the backward rural transportation, information blocking, single commercial format, lack of purchasing power of farmers, low degree of organization to enter the market and lack of modern, large-scale and organized circulation enterprises and circulation system, the rural circulation service system generally presents the characteristics of "inconvenient, unsafe and unaffordable", low degree of organization, small scale, incomplete facilities and backward management methods. "Oil, salt, sauce and vinegar in the village, daily necessities catch up with the collection, large commodities run to the county" has become a true portrayal of the rural circulation service system. In most areas, farmers 'consumption mainly depends on primitive bazaars and backward consignment shops and "mom-and-pop shops". In addition, the supervision of food hygiene and safety in rural areas is relatively weak, resulting in poor product quality, low grade, proliferation of fake and shoddy products in rural circulation market, which greatly reduces farmers 'living standards and destroys the normal order of rural circulation market. Therefore, building a standardized and orderly rural circulation service system has become the top priority of the work of the Central Committee and the State Council, and in 2008, the Central Committee No. 1 document clearly stated that it is necessary to "strengthen the construction of rural market system." establish and improve a large market and circulation that meet the requirements of modern agricultural development." The Ministry of Commerce, the General Administration of Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, and the National Federation of Supply and Marketing Cooperatives have jointly issued the Opinions on Strengthening the Construction of Rural Market System.

Under this background, in order to better serve the construction of rural circulation system, improve rural circulation environment and improve farmers 'quality of life. Fengcheng City Commercial Management Office actively responded to the needs of social and economic development, took advantage of the situation, boldly innovated, and took efforts to improve people's livelihood as the starting point. It took the lead in starting the construction and management of rural circulation service system in Jiangxi Province, earnestly did a good job in management, operation and service, and explored an effective way to construct rural circulation service system.

I. Do a good job in management articles to ensure the smooth development of rural circulation service system construction.

The construction of rural circulation service system is not only a big problem related to promoting the overall development of rural economy and increasing farmers 'income, but also an objective requirement for coordinating the development of urban and rural areas and perfecting the socialist market economic system. It can effectively promote agricultural development, create conditions for farmers to increase their income and improve their living standards, and also lengthen the industrial chain and improve the level of agricultural industrialization.

With the expansion of the connotation of the work, the commercial sector plays an increasingly important role in the construction of rural circulation service system. Alcohol circulation management ensures that citizens drink safely, pig slaughtering management ensures that citizens eat "meat at ease", especially the "thousands of villages and thousands of townships" market construction project and rural business information service project, which have obviously improved the rural circulation environment to a certain extent.

However, the commercial sector alone can not meet the requirements of this new work, must establish a strong organizational structure, its implementation of comprehensive, standardized management. To this end, the Fengcheng City government has specially set up a leading group for the construction of the city's rural circulation service system headed by the deputy mayor in charge, and issued a notice on the Implementation Opinions on Strengthening the Construction and Management of the Rural Circulation Service System [(2008) No.23], which clearly defines the municipal commercial management office as the competent department of the industry. Subsequently, the municipal editorial board also issued a notice on the establishment of commercial management offices in towns (streets)[(2008) No.28]. Commercial management offices were set up in 32 towns (streets) in the city. The township (street) party committees attach great importance to this work and put it on the important agenda. They have specially arranged a responsible leader, director of the commercial management office, business assistant and other staff members to establish rules and regulations to achieve the "eight requirements" of "having a working organization, a responsible leader, staff, office space, job responsibilities, work records, information networks and management accounts". By the end of 2008, The management system for the construction of rural circulation service system in Fengcheng City has been fully established.

At the same time, in order to better realize the controllability and effective management of the city's rural circulation field and circulation industry, Fengcheng City has boldly innovated on the basis of in-depth investigation in various towns (streets), established a two-level urban and rural co-management linkage working mechanism including the fixed-point contact system, information exchange system, joint law enforcement system, major incident emergency response system, etc., and adopted the method of "synchronization of management and service, separation of foundation from key points". The township commercial management office is responsible for the daily basic work, and the municipal commercial management office regularly sends staff to each township (street) for business guidance, constantly strengthens the safety supervision of pork, alcohol products and other foods in the rural circulation market, and gradually forms a food safety supervision mechanism integrating urban and rural areas, ensuring the smooth development of various work of rural circulation service system.

Second, do a good job in business articles and create a safe consumption environment for rural areas.

First, promote the market construction project of "thousands of villages and thousands of townships" and improve the rural consumption environment.

The construction of "thousands of villages and thousands of townships" market, as a benefit agricultural project launched by the state, lies in improving farmers 'shopping environment, eliminating fake and shoddy commodities from entering the rural market through unified distribution, and ensuring farmers' safe and safe consumption.

As one of the pilot counties and cities of the "Thousands of Villages and Thousands of Villages" market project in Jiangxi Province, Fengcheng has always aimed at improving the rural circulation network and establishing distribution channels suitable for the development characteristics of the rural market. After four years of efforts, Fengcheng has successfully completed the construction and transformation plan for 557 "Jinqiao Convenience Stores" and the facility transformation of 65 franchised stores, and has basically formed a city with Jinqiao Trading Co., Ltd. as the leader and township "Jinqiao Convenience Stores" as the backbone. A new rural circulation network based on village-level "farm shops" covering 100% of towns and 60% of administrative villages in the city; a Jinqiao distribution center was built, and the designated brand suppliers successfully implemented the commodity distribution strategy. 13 designated brand suppliers actively joined, and 62 brand series and 420 varieties of commodities participated in the distribution to franchised stores. The distribution radius reached 50 kilometers, effectively alleviating the contradiction of insufficient commodity distribution. At the same time, through regular and irregular supervision and inspection of store hygiene and store manager training, the store hygiene and operation conditions of the "Thousands of Villages and Thousands of Villages" market project farm stores have been further improved, so that the store appearance of traditional farm stores has been greatly improved, and a safe, time-saving and worry-saving shopping environment has been constructed for farmers. At present, after the construction and transformation of "Jinqiao Convenience Store" all over the countryside, it has become the main channel for expanding rural consumption.

Zhongyi Supermarket, one of the "Thousands of Villages and Thousands of Villages" market projects in Rongtang Town of Fengcheng City, has a store of more than 400 square meters. The layout is reasonable, the commodities are classified and displayed neatly. All commodities are clearly marked and the prices are the same as those in the city. 60% of the commodities in the store are uniformly distributed by Jinqiao Distribution Center of the city. Due to the guaranteed quality, affordable price and good reputation, farmers can buy safe, convenient and affordable commodities at their doorstep, which drives farmers 'consumption enthusiasm to a certain extent.

Second, implement unified management mode and promote standardized management of pig slaughtering at designated points.

Fengcheng City Commercial Management Office, starting from the actual local situation and key cultivation leading enterprises, has continuously strengthened communication and exchange with Sichuan Tiechilishi Group, food companies and designated slaughterhouses for pigs in villages and towns (streets). From top to bottom, it has adopted a unified management mode and established meat quality traceability system, live pig entry acceptance, account management, recall of unqualified meat in designated slaughterhouses in Urban area and 26 designated slaughterhouses in villages and towns (streets). The harmless treatment of diseased meat and other systems have successfully realized the unified and standardized management of pig slaughtering enterprises in the whole city. The fixed-point slaughtering rate of the whole city is as high as 99%, and the inspection qualification rate of ex-factory meat and harmless treatment rate of diseased meat reach 100%, ensuring that urban and rural citizens can eat meat at ease.

Third, purify the circulation market of rural alcohol products and continuously promote the urban-rural integration process of alcohol circulation management.

Since 2006, after three years of efforts, the liquor circulation management in Fengcheng City has been in order. There are 1374 business households that have registered liquor products in the whole city. The registration rates in Urban area and township have reached 95% and 60% respectively. At the same time, in order to strengthen industry cooperation and safeguard the legitimate rights and interests of operators, Fengcheng City Commercial Management Office judged the situation and actively cooperated with the Municipal Federation of Industry and Commerce. On September 5, 2008, the "Fengcheng Liquor Circulation Industry Chamber of Commerce Establishment Conference" was held, and the "Fengcheng Liquor Circulation Industry Chamber of Commerce" was formally established. After the establishment of the Chamber of Commerce, direct distribution was adopted to provide a safe purchase channel for all alcohol dealers.

On this basis, in 2009, Fengcheng City Commercial Management Office comprehensively carried out annual inspection of alcohol circulation management filing in 32 towns (streets) of the whole city. By September, 403 enterprises had been inspected annually and 174 enterprises had been newly registered, thus comprehensively and timely mastering the relevant information of urban and rural alcohol product operators in our city.

At the same time, in order to better purify the rural market and promote the urban-rural integration process of the city's alcohol circulation market, Fengcheng City Commercial Management Office took the opportunity to carry out the construction of the rural circulation system, changed the inspection method of focusing on the Urban area market in the past, expanded the inspection scope to several larger towns near the Urban area, and carried out special food safety inspections of alcohol products in towns and towns many times during major holidays. Constantly strengthen the supervision and inspection of the circulation market of rural alcohol products to ensure the drinking safety of urban and rural citizens.

Third, do a good job in service articles, help farmers increase production and income, and constantly improve the quality of life.

First, build a network information release platform to expand the circulation channels of agricultural and sideline products.

In order to help farmers solve the problems of buying and selling, Fengcheng City took the lead in launching rural business information service project in 2007 according to the deployment of provincial internal trade industry management office. In the absence of superior funds in place, self-financing 72,000 yuan, built 8 village-level information service points, and equipped with computers, printers and fax equipment, each information point also assigned a business assistant and information officer, responsible for important agricultural and sideline products information collection, collation, feedback and other work. In addition, Fengcheng City Commercial Management Office also strengthened its contact with the Ministry of Commerce and actively sought the support of the Ministry of Commerce. In 2008, it became one of the 20 pilot counties and cities of the National Rural Business Information Service Project. Cooperate with the new rural commercial network of the Ministry of Commerce to open the "Fengcheng Golden Bridge Commercial Network", and use this modern network platform to continuously expand the circulation channels of agricultural products, help farmers solve the problem of difficult to buy and sell, and promote farmers to increase production and income.

1. Constantly change farmers 'understanding of the value of information.

Since the pilot activities, Fengcheng has set up 32 rural business information points, each of which is equipped with computers, printers and other equipment, as well as an information officer and business assistant. Information workers and business assistants with high enthusiasm for work, efforts to help farmers collect and publish information on the purchase and sale of characteristic agricultural and sideline products, constantly change farmers 'traditional ideas, so that they deeply understand the value of network information. Zou Leigen, a quail farmer in Sundu Street, used to think that his product was "the emperor's daughter does not worry about marriage", when the information officer came to persuade him to participate in the docking meeting, he did not agree, later holding the psychology of trying, released a supply of quail eggs information, the product selling price is higher than in the local area, a single business actually let him earn more than 2,000 yuan, tasted the sweetness of him, everyone praised "Fengcheng Jinqiao Trade Network" good.

2. Help farmers improve their skills to become rich.

For a long time, farmers have relied on traditional technologies to carry out production activities. In order to help farmers learn new technologies and constantly improve their skills to become rich, Fengcheng City has strengthened communication with the New Rural Business Network of the Ministry of Commerce and invited engineers from the Business Network to carry out skills training for many times. According to statistics, 503 rural breeding backbones have been trained since the pilot project was launched. Lu Enquan, a big vegetable grower in Yuandu Town, planted cowpea 300 mu. After participating in the training, he said with emotion: "It is the commercial network that has made me change from an ordinary farmer to a new farmer relying on knowledge, technology and information. I have learned a lot of technology and sales information about planting cowpea from the new rural commercial network. The cowpea produced is not worried about selling, and the price is 3-5 cents higher than before. Farmers need this information and get a lot of benefits from it."

3. Change traditional agricultural production and marketing thinking and open up new marketing models.

Fengcheng City Commercial Management Office constantly strengthens the construction of four-level network platform of urban and rural market information service system, strives to change the traditional agricultural production and marketing ideas, and opens up a brand-new marketing mode. Over the past year or so since the pilot project was launched, over 1200 pieces of information on supply and demand have been released for farmers through the modern network platform "Fengcheng Jinqiao Trade Network," 690 information release platforms have been established free of charge, and farmers, large farmers and farmers 'cooperatives have been actively organized to participate in the online purchase and sale docking meeting of agricultural and sideline products organized by the Ministry of Commerce. The cumulative turnover in 2008 was 248 million yuan, and the online purchase and sale docking meeting in the first half of 2009 sold 198.74 million yuan. The amount of information released and the amount of online transactions ranked first in the comprehensive ranking of pilot counties and cities nationwide, effectively promoting farmers to increase production and income.

Second, strictly standardize the procedures for home appliances to the countryside to ensure that farmers can buy home appliances with confidence.

1. Strictly close the registration of sales outlets.

The sales outlets that meet the basic conditions for the filing of sales outlets shall be registered, and staff shall be sent to each township (street) to conduct on-the-spot investigation on the registered sales outlets, and the outlets that falsify and falsely report the basic information shall be resolutely banned, so as to ensure that the registered sales outlets of home appliances to the countryside meet the conditions.

2. Strictly standardize the operation procedures of home appliances going to the countryside.

Relying on township (street) commercial management offices, Fengcheng City has formed a working mechanism of linkage supervision between municipal and township commercial management offices with Fengcheng characteristics, strictly standardizing operation procedures from top to bottom. Since the start of the work of home appliances to the countryside, no case of selling fake and shoddy products and defrauding subsidies has been found. At the same time, according to the relevant provisions of the Detailed Rules for the Operation of Home Appliances Going to the Countryside jointly issued by the Ministry of Commerce, the Ministry of Finance and other 11 ministries and commissions, the subsidy arrival time was adjusted from the original 30 working days to the current 15 working days, which greatly simplified the examination and payment procedures for subsidies for home appliances going to the countryside, further strengthened the implementation of the subsidy policy for home appliances going to the countryside, and effectively stimulated farmers 'enthusiasm for purchasing home appliances. As of June 17, there were 205 registered sales outlets for home appliances to the countryside in Chengdu, selling 9,168 units (pieces) of home appliances to the countryside, with a total sales amount of 18,885,388 yuan, ranking third in the province (county, district).

3. Intensify publicity efforts to make the policy of benefiting agriculture and strengthening agriculture deeply rooted in the hearts of the people.

From June 5 to July 5, 2009, Fengcheng launched a month-long publicity campaign for home appliances to the countryside, further stimulating the enthusiasm of farmers to buy home appliances. According to statistics, in the month of this publicity campaign, sales of home appliances to the countryside increased by 98.4% over the same period last month. Driven by the monthly publicity activities, the total sales amount of household appliances to the countryside exceeded 30 million yuan in July, and the work of household appliances to the countryside achieved another good result in August. By August 12, 21823 sets (pieces) of various household appliances had been sold in the whole city, with sales amount reaching 46,829 and 626 yuan, ranking first in Yichun City.

4, do a good job of sales outlets after-sales service, so that farmers can rest assured to buy home appliances.

Due to many remote areas in rural areas, the after-sales service system is not perfect, many farmers are very worried about the failure of household appliances when purchasing household appliances. In order to avoid the phenomenon of "absence" of after-sales service for home appliances going to the countryside, Fengcheng City Commercial Management Office has specially strengthened the supervision and management of sales enterprises, requiring sales enterprises to provide pre-sales, sales and after-sales services such as door-to-door delivery, installation and debugging, use guidance and door-to-door maintenance for farmers. If they fail to meet the requirements or have problems, they will be disqualified from sales outlets, thus eliminating farmers 'worries and enabling farmers to purchase home appliances going to the countryside products with confidence. Let this policy of benefiting the people be truly implemented. According to statistics, as of September 30, 2009, the city sold a total of 30210 home appliances to the countryside products (pieces), the cumulative sales amount of 65,016,147 yuan.