Talking about the New Countryside: from "I am chased" to "I want to chase"

Quality traceability is a good way to urge producers to be credible and responsible. Who is responsible for the production of things, which link goes wrong, which link is responsible, who wants to mess around, isn't it for yourself to get into trouble?

It fits perfectly in theory, but is beset with difficulties in practice. You buy things in shopping malls, ranging from refrigerators and washing machines to a light bulb and a can of beer. If there is a quality problem, you will certainly find the manufacturer. In other words, without the change of consumption environment and consumption mode, in the face of large quantities of fresh agricultural products, establishing a complete and strict quality traceability system can only be "a game and a dream".

Now, the dream has gradually become a reality. It is understood that more and more producers and operators, who used to passively accept "traceability", are now actively demanding that they be included in the traceability system. From "I am chased" to "I want to chase", it reflects the changes in the pattern of production and consumption of agricultural products.

First of all, those who actively engage in traceability are either large leading enterprises, large-scale farmers' cooperative organizations, or agricultural producing areas with high market awareness, such as Yantai apples, Yangcheng Lake hairy crabs, and so on. Producers are organized, on scale, brand concentration is high, pay more attention to credibility, image. Not only should we do a good job of self-discipline, but also pat on the chest and say: if you don't believe it, you will be fined a hundred if you leave! Show enough sincerity.

Second, these products with retroactive logos are either sent to supermarkets in large and medium-sized cities, or to large wholesale markets in cities, rarely to road markets or rural markets. The quality and safety of agricultural products is a new requirement after the improvement of people's living standards. People who are full of food have to eat well and pay attention to eating before they choose to buy ones with bar codes. The prices of these products are naturally more expensive because the production costs and management costs are higher. With consumer support, producers have more motivation to be better and stronger.

Third, the traceability of the quality of agricultural products is supported by the informatization of daily life. If you buy a chicken or a fish, you still have to run a few stops to find the agency certification, or call a lot of hotlines to confirm, what are you doing? What's the point of those bar codes and numbers? It is different now. Everyone has a mobile phone and can surf the Internet everywhere. Some shopping malls and supermarkets are also equipped with inquiry terminals. As soon as you tap the keyboard, you can find out.

From "I am chased" to "I want to chase", it has witnessed the progress of the times and complied with the call of the market. The traceability of the quality of agricultural products is a kind of management system, which reflects the development level of an industry, and advocates the professional ethics of honesty and responsibility. We believe that as more producers and operators consciously join the ranks of quality traceability, consumers will eat better, farmers will work more happily, and operators will earn more steadily. What a harmonious set of pictures this is!