Notes on the Weaving Circulation Network of supply and Marketing Cooperatives in Huanning County, Yunnan Province to promote the upgrading of Rural consumption

Huanning County supply and Marketing Cooperatives make use of the advantages of rural resources, vigorously develop two-level supermarket chains in rural areas, weave a circulation network of means of livelihood and means of production, and connect the ever-changing market with thousands of peasants. it not only develops rapidly, but also plays a positive exemplary role in reforming the rural commercial circulation system and expanding the effective supply in rural areas.

Build a bridge based on "agriculture, rural areas and farmers"

With the development of rural economy and the deepening of rural tax and fee reform, farmers' demand is constantly upgrading, but the traditional rural commercial sales are small, the commodity price is high, and the quality is poor, which has been difficult to meet the production and life needs of farmers. the rural market contains huge potential and business opportunities, but due to the gap between farmers' income, rural electricity, water and consumption environment, the effective supply in rural areas is obviously insufficient. It is prominently reflected in two aspects: first, the basis of rural commodity circulation is weak, and the consumption of township farmers mainly depends on bazaars and backward consignment stores and mom-and-pop shops. Second, the phenomenon of unsafe, inconvenient and unaffordable consumption of farmers is prominent. With the consolidation and standardization of the market economic order and the intensification of urban efforts to crack down on counterfeiting, fake and shoddy commodities, three-no commodities, and expired and deteriorated commodities flow into rural areas, making farmers become direct victims and consumer safety cannot be guaranteed.

Serving "agriculture, rural areas and farmers" is an important responsibility of supply and marketing cooperatives. It is precisely with this in mind that since 2000, Huanning County supply and Marketing Cooperatives have been based on the grass-roots level, built bridges between rural and urban commodity circulation, and devoted themselves to the construction of two major network systems: agricultural means of production and industrial consumer goods. On the one hand, make use of the advantages of system network and scale to cooperate with manufacturers to do general agency and general distribution, so as to obtain a stable supply of goods with price competitive advantage. With capital as the link, through transformation, new construction, acquisition, joining and other methods, we will build regional and county distribution centers and chain operation outlets, develop agricultural direct operation and join chain stores, integrate step by step from point to area, increase the number of outlets, and move the terminal forward. Expand the network system and extend the scope of services. On the other hand, prepare to build and cultivate regional distribution centers to carry out distribution business. We will speed up the integration of two-level rural sales networks, and preferably absorb a number of rural social network resources outside the supply and marketing cooperative system to join the chain operation system of supply and marketing cooperatives, and build a new rural daily industrial products management system with the county level as the main body, villages and towns as the backbone and the village level as the basis.

Open up and run a cooperative to integrate resources

The spacious and tidy house is engaged in the management of agricultural materials, non-staple food supermarkets, daily necessities and other commodities. This is what the reporter saw at the Hebaotian Farm Store of Huaxi Fudian Village Committee in Huanning. Sun Weiqiong, who runs the farm shop, said: "there are more than 400 people in our village, and there are two small shops in the village. since the farm shop opened, the goods of the other two can no longer sell. Farmers like to shop in this store very much, with a monthly turnover of more than 36000 yuan. " The villagers said: "since the establishment of the farm shop, we can buy products of high quality and low price without leaving the village gate." This farm store is just one of more than 90 agricultural service outlets that have been developed in Huanning County in recent years.

In view of the characteristics of rural population distribution, management network and market consumption, Huanning County supply and Marketing Cooperatives take measures according to local conditions and implement the strategy of "small supermarket, Dalian lock". Adhere to the combination of transformation and new construction, expand chain coverage, rely on county-level chain enterprises or urban comprehensive shopping malls (Baixin) and agricultural materials companies, and take chain distribution as the main form to promote the construction of three-level networks at county, township and village levels. Gradually form a network chain operation pattern with the distribution of county agricultural materials companies as the leader, township branches and supermarkets as the backbone, village-level farm shops and agricultural capital stores as the basis, and various forms of business coexist, so as to improve the consumption environment in rural areas and guide and promote farmers' consumption. At present, 180 agricultural stores and convenience stores (farm stores) have been built, covering 100% of the county's village committees, and four township-level distribution centers have been built in Lufeng, Azure Dragon, Panxi and Huaxi. Agricultural chain stores supply nearly 40, 000 tons of chemical fertilizer every year, accounting for 90% of the market.

In the layout of the network, the county supply and marketing cooperatives adhere to the combination of economic and social benefits, make full use of grass-roots community management sites and town and village collective housing facilities, through self-financing, cooperation or joining and other ways of construction. In the development steps, "small steps and fast steps", develop year by year, develop one, mature one, so that it can afford to build, can be consolidated, and operate effectively. In the business model, it has extensively attracted capable people to join, opened up to run cooperatives, and successively absorbed more than 100 workers, rural capable people, rural agricultural products brokers and rural enterprises who are still engaged in circulation in rural areas after restructuring. By opening the door and running cooperatives, supply and marketing cooperatives can become rural cooperative economic organizations in a real sense, with flexible mechanisms, strong competition, and full of vigor and vitality.

The establishment of a new circulation platform has changed the traditional business model and improved the service level. Supermarket chains have broken through the "three-foot counter" of rural supply and marketing cooperatives that have lasted for half a century, and changed the way you buy and sell in supply and marketing cooperatives. More humanized factors have been incorporated into the relationship with farmers. If local farmers do not leave the village or go to the city, they can buy safe, assured, and reasonably priced consumer goods and agricultural commodities.