People's Post and Telecommunications: e-commerce, go to the countryside

A chili farmer in Zhangjiajie, Hunan Province, has grown chili peppers from 3000 kg a year to 500000 kg a year because he has made a "chili net" and gathered a large number of people who want to sell chili peppers. He even cooperated with the Chinese supermarket Alliance. There are already many similar platforms. Unwittingly, the countryside has become the next broad world for the application of e-commerce. We want to appeal to e-commerce enterprises: go to the countryside!

Wang Kai, former deputy director of the China International Electronic Commerce Center, pointed out that agriculture is the foundation of the national economy, and agriculture-related issues have always been the biggest concern of the CPC Central Committee and the State Council. When we deal with the financial crisis this year, we need to maintain growth, expand domestic demand, and adjust the structure, and one of the markets with the greatest potential for expanding domestic demand is in rural areas. China's agricultural production conditions are very primitive, still scattered cultivation and breeding, small-scale cultivation and production. The annual loss rate of fruits and vegetables in the process of transportation, storage and transportation is as high as 25% to 30%. What is the truth behind this data? It means that we have nearly 100 million tons of fruits and vegetables lost in circulation. If we convert according to the basic price, 500 yuan per ton, the total is 50 billion yuan, this is where the market value lies. This index is generally less than 5% in developed countries, and as low as 1% to 2% in the United States. Therefore, in the field of agriculture, there is a huge saving space, a huge market space, but also a huge information and e-commerce service market space.

If we said that in the past we were unable to implement it because we did not have the objective conditions, but now we basically have the material conditions, and the "village-to-village access project" has achieved results, including postal services, roads, electricity, telephone calls and the network. the means of informatization can be implemented, and the material conditions are available. In 2008, the number of rural netizens in China reached 84.6 million, the proportion of rural population among netizens is increasing, and the Internet is infiltrating into rural areas at a high speed. Then there is the question of what to do. China has more than 70, 000 leading enterprises in agricultural industrialization, nearly 150000 rural cooperation and intermediary organizations, nearly 1.5 million large rural operators and more than 2.6 million peasant brokers. As commodity producers and market operators, the majority of farmers need not only government public welfare information services, but also commercial information services urgently. The vast countryside is beckoning the vast number of e-commerce enterprises.

Always low-key two "Zhejiang Economic person of the year" Sun Deliang and Sun Zhen have quietly extended the tentacles of the Internet to agriculture and rural areas. Wangsheng Business Bao has joined hands with Telecom to invest 10 million yuan to set up "Wangsheng Telecom", aiming at the application of e-commerce in the rural market. Coincidentally, Dayuan Electronic Commerce Company, which has been established for more than a year to distribute drugs to the rural market, has also begun to enter the field of e-commerce platform for the rural market a few days ago. Sun Delang said that Wangsheng Telecom will provide e-commerce trade services based on advanced Internet online platforms. This will change the current situation that rural enterprises are decoupled from external demand information and business opportunities are not smooth, so as to better solve the contradiction between small production and large market.

Lu Lei, a member of the China Financial 40-person Forum, believes that under the financial crisis, the advantage of China's economic recovery lies in rural areas, and the income growth and consumer demand of hundreds of millions of rural residents need to be developed. Sun Zhen believes that the introduction of many policies to stimulate rural consumption, including home appliances to the countryside, illustrates this point. In fact, farmers are also eager to look for bargains online, but we do not provide them with such a channel.

After about 10 years of development, e-commerce has become one of the main sales channels for many small and medium-sized enterprises, and online shopping has also become the consumption habit of more and more urban people. With the continuous maturity of the urban e-commerce market, the rural market has become the "next bucket of gold" valued by many e-commerce enterprises. Rural e-commerce provides a platform for dialogue between upstream merchants and consumer terminals, and agricultural products can go further through e-commerce in the future. However, the transition from virtual network to real transaction must also rely on convenient logistics and distribution.