The online marketing of pears sold by farmers in Pucheng increases income quickly.

Turn on the computer, skillfully move the mouse, click on an email ordering crispy pears, and reply in detail. "at the click of the mouse, the deal is done. Not to mention selling fast, the price is still much higher than that in the market. " Put down the mouse, Pucheng County Chenzhuang Town, the crisp pear agent Zhu Yalou said with a relaxed face. Like Zhu Yalou, this year, more than 2000 pear farmers in the county have found a "mother-in-law" for crisp pears through online "matchmakers".

From selling small baskets with baskets, to driving agricultural tricycles to "practice stalls" on the market, and now selling crisp pears online, Pucheng farmers' business is getting bigger and bigger, and it is becoming more and more fashionable. Today, in order to improve the popularity of Pucheng crisp pears, many farmers in the county buy computers, learn technology, master emerging online marketing methods, and "panning for gold" online without leaving home. Some farmers apply to set up websites and set up web pages, and send or paste pictures on them for promotion and publicity; some farmers introduce and sell through videos and "on-the-spot" introductions and conduct transactions through online banking. At present, more and more farmers join the ranks of selling crisp pears online and step into the "fast lane" of getting rich. Under the strong online promotion of farmers in Pucheng, many merchants have sent e-mails to place orders, and many customers in Zhejiang, Shanghai, Hangzhou and other places have come to buy them one after another. This year's Pucheng crisp pears are not only best-selling in major domestic cities, but also exported to Australia, Indonesia and other countries.