Honesty is gold-- the first agricultural product integrity evaluation platform in the country has been revised and launched.

China International Electronic Commerce Center (CIECC) of the Ministry of Commerce, which is the first agricultural product e-commerce integrity evaluation system platform in China, completed a new revision and launched on August 15, 2011, and officially changed its name to "Integrity Agricultural Commerce Network" (www.xns315.com).

It is reported that at the end of last year, the platform launched the New Agricultural Merchant Index, the first e-commerce integrity evaluation system for agricultural products trading subjects, to encourage agriculture-related enterprises to operate in good faith, with the aim of shaping and promoting sincere business and Eslite, and creating a more honest trading environment for agricultural products. The platform now has more than 230000 member users and has become one of the largest agriculture-related merchants in China.

The new edition of Integrity Agricultural Business Network inherits the information advantages of the national platform, comprehensively improves the overall column structure, layout display, function flow and service content, and realizes the rapid release of the latest agricultural developments, science and technology to get rich and other information. and aiming at the packaging of agriculture-related circulation links to create a series of service products to promote the purchase and sale of agricultural products, such as "agricultural and commercial treasures, certificates, agricultural and commercial shows, agricultural commercial newspapers" and so on. The combination of online and offline methods will be adopted to provide more comprehensive and intimate services to China's rural professional cooperatives, agriculture-related enterprises, rural brokers and large farmers.

The next step of the platform will give more prominence to "honesty", which is the theme of the times with industry norms, starting with the production links of farming of agricultural products, paying attention to food safety, and continuously planning and developing agriculture-related service products, in order to promote the development of standardized circulation of agricultural products.