Why does canola oil become a new favorite in the grain and oil market?

Do you have the right choice for so much cooking oil in the supermarket? What is the real green and healthy oil? did you choose the right one? Did you know that Hulunbuir not only has mutton, but also canola oil! Experts strongly recommend that canola oil go to the table of thousands of families, why, let's take a look at the uniqueness of canola oil.

Among the dazzling variety of high-end cooking oils, canola oil is regarded as one of the most healthy oils in the world, and many doctors and nutritionists praise the ingredients contained in canola oil. Of all the commonly used cooking oils, canola oil contains vegetable omega-3 fatty acids (11%), and canola oil has a low saturated fat content (7%), which is only half of the saturated fat of olive oil (15%). In addition, canola oil is rich in monounsaturated fat (63%) and does not contain trans fat. The US Food and Drug Administration (FDA) has approved a health license statement, and studies have shown that canola oil, due to its extremely high content of unsaturated fat (more than 92%), can help reduce harmful low-density lipoprotein (LDL) cholesterol, thereby reducing the risk of cardiovascular disease.

In recent years, people pay more and more attention to healthy edible oil. compared with the numerous edible oils on the market, health experts and chefs generally believe that canola oil is good for heart health and has a strong versatility in cooking. Heart disease and diabetes are one of the leading causes of death in China, so it is critical to reduce the intake of saturated fat and replace it with healthy fat. Zhao Liang, a famous domestic oil expert and chairman of the Chinese and Foreign High-end Edible Oil Industry Alliance, said, "canola oil as a daily cooking oil is definitely a wise choice for the future."

In addition, chefs and food experts also believe that canola oil is a necessity in the kitchen. The neutral taste, light texture and high heat resistance of canola oil (smoke point up to 230℃ / 468F) are very suitable for Chinese daily cooking.

At the right time and in the right place, the development of mustard flower oil is an important task.

Although canola oil, as a kind of high-end edible oil, has been recognized by many experts, compared with traditional oils such as blending oil and peanut oil, canola oil still faces many problems of minority edible oil, especially in terms of market promotion. the acceptance of consumers is not as high as expected, the reporter found in the supermarket Olive oil, walnut oil and other small varieties of edible oil can not escape the fate of "discount" or "gift".

"to be accepted by the market, consumer recognition requires a process. Who can persist in this process and stand out must rely on the quality of the product that can stand the test!" Therefore, the boundless rumor mustard flower oil wants to go on has a long way to go. Shen Yanzhong, chairman and general manager of Hulunbuir Heshijia Food Co., Ltd., said that the reason why Heshijia is confident to be the final winner can be summed up in two aspects, that is, at the right time and in the right place.

The boundless rumor mustard flower oil is the anti-peak work of Hulunbuir Heshijia Food Co., Ltd., which has the natural ecological code. Hulunbuir Land Reclamation Group integrates resources and uses the "boundless rumor mustard flower oil" produced by its Heshijia Food Co., Ltd. as its leading product to build a leading brand of mustard oil products in China. Suijia has always been responsible for creating a national brand of healthy edible oil of ecological origin, with the help of the good ecological environment of Hulunbuir and the resource advantages of the planting base in the reclamation area. the vast rumor mustard flower oil has won the titles of famous trademark in Inner Mongolia Autonomous region, "famous and special" products in Inner Mongolia, "rest assured oil" for common consumption and famous brand products in Inner Mongolia. At the same time, the product has obtained the green food certification, and passed the "National Ecological Origin Product Protection Identification", becoming the first Chinese ecological origin protection product brand of canola oil in Inner Mongolia Autonomous region.

The geographical advantage of supporting the high-quality producing areas of canola oil is the right "geographical location". Healthy oil products are inseparable from high-quality raw materials. The raw material of mustard flower oil comes from 6 million mu of black calcium land reclaimed in Hulunbuir. The soil contains up to 17% protein and is rich in organic matter and calcium. There is no pollution here. Known as "Green Pure Land, Paradise grassland". In the production of raw materials, we make full use of the natural advantages of Hulunbuir prairie, such as long sunshine time, large temperature difference between day and night, and conducive to the prevention of diseases and insect pests, and adopt pure physical pressing to retain the natural and pure nutrition and vitality of canola oil. It does not contain transgenic and any artificial ingredients, which ensures the safety, purity and green quality of the products.

Identified by the Oil Professional Committee of the crop Society of China, the vast rumor mustard flower oil has been evaluated as "five good and three excellent", that is, the product characteristics of good ecology, good raw materials, good technology, good quality and good nutrition. it is a green, safe, nutritious and healthy edible vegetable oil.

Keep pace with the times, good products still need good marketing

A good product can talk by itself, but a good product needs marketing to keep pace with the times. Yijia has started strategic cooperation with the leading brand, the most influential marketing consulting service company in Inner Mongolia since 2015; in 2016, "auspicious Sanbao" was invited to speak for the enterprise; during the 2016 spring sugar and wine party, the "China Mustard Oil Industry Innovation Forum and the boundless rumor mustard Flower Oil Product Merchants Association" was successfully held, which made the boundless rumor mustard flower oil attracted the attention of the industry. At the spring sugar and wine meeting in 2017, Suojia once again became a leader among the participating enterprises in Inner Mongolia, and successfully cooperated with Chengdu Ding Grain Industry, a representative enterprise of "authoritative Sichuan Grain". As a result, the boundless rumor mustard flower oil successfully settled into 100 "rest assured grain and oil" community franchises in Sichuan Province, and became the most concerned edible oil production enterprise in this sugar and wine party. At the same time, at the "Star New Product release ceremony" held by Sugar, Tobacco and Wine Weekly, the vast rumor mustard flower oil stood out from the 25000 new product with the scientific and technological innovation point of "less oil fume and more health". Won the title of "2017 National Spring Sugar and Wine Festival Star New Product" Then, at the 2017 China High-end Edible Oil Industry Development Forum, Lijia was approved again, and it was rumored that Mustard oil and suitable rapeseed oil both won the "2017 China High-end Edible Oil Industry Development Forum Gold Award". With its unique brand concept, Mustard Oil won the "first Top Ten innovative Brands of domestic Edible vegetable Oil" with excellent product quality in the activity of "Qiangnongxingbang Chinese Dream Brand Agricultural China trip" in September 2017.

"at present, we are speeding up the layout and opening up the national market, and we have carried out a comprehensive brand upgrading and transformation. We welcome dealers from all over the country to join us and cooperate, so as to inject a new ecological force into China's edible oil production. Let more consumers across the country enjoy the boundless rumors of ecological health." At the end of the interview, Chairman Shen Yanzhong put forward his own ardent expectations. Let good oil into thousands of households, still can not do without the recognition and support of the market and channels, and only in this way, this bright new star of the grain and oil market will continue to shine for the benefit of more consumers.