Analysis of China's domestic Maize seed Market in 2012

Today we introduce the analysis of China's domestic corn seed market in 2012, hoping to be helpful to you. According to the Ministry of Agriculture, in 2011 / 2012, hybrid maize seed production area of 4.1 million mu, seed production of 1.36 billion kg, plus inventory of 400 million kg, can supply 1.76 billion kg of seed. In 2012, the corn planting area of 500m mu is calculated, which requires planting 1.1 billion kg and the remaining species 660 million kg, which is a year in which the strong supply of corn seeds exceeds demand, and the seed market will carry out a fierce marketing war.

The two varieties are still popular.

Zhengdan 958 and Xianyu 335 will still dominate this year's seed market, the area is not chaotic and may continue to increase.

Zhengdan 958 has experienced natural disasters of wind, waterlogging and drought in the past two years. Zhengdan 958 has shown good comprehensive resistance and adaptability, and its area has rebounded somewhat. Zhengdan 958 will still be the variety with the largest planting area in the country this year, but Zhengdan 958 has a lot of water when it is harvested, and the purchase price of grain is on the low side, and it is impossible to restore its dominant position in the northeast region to the previous years.

Xianyu 335 is precocious, dehydrated quickly, high seed yield, good commodity, suitable for mechanized harvesting, farmers still have a special preference, last year the planting area of more than 50 million mu. However, in Jilin departments, wind and rain disasters caused lodging, and some areas were rejected because of poor "feeding effect". It is expected that the planting area of Xianyu 335 will be slightly reduced this year.

The new variety is popular but not popular.

In recent years, corn breeding staff take Zhengdan 958 or Xianyu 335 as the benchmark, and some varieties also use it as the control in regional tests. the general yield must exceed 5% before it can be approved. But it is difficult to exceed this target! So the regional test and approval parts respectively determine the rules, such as changing to more than 3%, and then simply compare the varieties in a trance, or put the tested varieties in a line, admit the top several, and the "outstanding ones" will surface. However, no new variety has been found to surpass or replace Zhengdan 958 or Xianyu 335. Before and after the Spring Festival, some enterprises carried out publicity and made a splash, claiming that the newly approved varieties "exceeded 958" and "beat 335", pretending that they had already planted millions of mu. Farmers have experienced "super corn" and "tons of corn" have been cheated many times, lingering fear, such a new variety is not popular.

Increase "rebate" to compete for merchants

Because the supply exceeds the demand for many years, resulting in the seed buyer's market, many companies generally adopt the so-called "rebate marketing" mode, that is, breeding companies leave a certain profit space for dealers. A few years ago, there was a general rebate of 2-4 yuan per kilogram of corn seeds. This year, the supply of seeds significantly exceeds demand, and the appetite of wholesalers and dealers is growing day by day. The demand for "rebate" is increasing, and the rebate per kilogram of seeds has increased to 6-8 yuan. In some areas, single-grain sowing is implemented, with a sowing amount of about 1.5 kg per mu, with a price of 30-40 yuan per bag (mu) and 50-60 yuan per bag in some areas, with a rebate of up to 15-20 yuan per bag. Some companies have announced that they have reached a number of indicators to reward vans. Wholesalers, distributors and distributors are all excited to sell varieties with more rebates, even if they are not very good. A dealer said frankly: "you think!" Annual sales are fixed, and selling 1 kilogram of high-priced seeds earns twice as much as selling 1 kilogram of low-return seeds. "

The "Gift War" is staged in the terminal market.

The terminal of corn seed continues to sink. At present, there are at least 300,500 dealers and 1000 dealers in each county in the main corn producing areas. There are only 20-30 famous varieties, most of which are fake seeds, including large enterprises, small manufacturers and local names. The name of the variety is so messy that the operator has a tacit understanding. Fierce competition for direct sales to townships, towns, villages, everywhere can be seen selling seeds propaganda cars, filled with all kinds of gifts (coats, coats, cotton pants, electric cookers, etc.) and even set the table for drinking. The means of distribution has evolved from variety competition to "gift war" and "wine war" of profit competition. In the past, the farmer begged the merchant to sell the seed, but now it is the merchant who asks the farmer to buy the seed. Seed prices are polarized, and experienced farmers realize that they are "greedy for small gains and suffer big losses" and will not wait to buy and wait for prices to be reduced.