Does the industrialization of Flammulina velutipes encounter a cold spell in summer?

In recent years, the industrialization of Flammulina velutipes in China has sprung up like bamboo shoots after a spring rain, with rapid development and significant capacity expansion, which has intensified the competition in the same industry. Flammulina velutipes prices continue to decline, profit margins are constantly compressed, and now they are facing the danger of falling below the cost.

Since May 5, the domestic price of Flammulina velutipes has reached a new low, and the ex-factory price in some areas has fallen below the cost. For some Flammulina velutipes manufacturers, this summer is not easy, can only support hard, looking forward to the turnaround in autumn and winter.

Has Flammulina velutipes factory experienced a cold spell in summer? In this regard, China Edible Mushroom Business Network launched an in-depth investigation. The price of Flammulina velutipes is affected by seasonal factors, and the price is relatively low from April to June each year, but this year's price is the lowest in a decade compared with the same period last year, forming a "price depression". It is clear that the current low prices are not just caused by seasonal factors.

Capacity expansion is too fast. The ratio of supply and demand is out of balance.

In recent years, Flammulina velutipes factory development momentum is in full swing, new construction and expansion projects continue to emerge, production capacity is expanding too rapidly in a short period of time, resulting in the overall imbalance between supply and demand. According to statistics, the total daily output of Flammulina velutipes in China has reached 2000 tons, including 1400 tons of Flammulina velutipes in bags and 600tons in bottles. On the other hand, edible mushroom consumption in China still belongs to medium-and high-grade consumption, and the proportion of terminal buyers in the total consumer group is less than 20%. In recent years, this proportion has even declined further, only about 15%. With the excessive growth of supply and the lack of effective support of demand, price adjustment is inevitable. In the long run, to improve the market demand of edible fungi depends on the popularization of nutritional value and related knowledge of edible fungi, as well as the renewal of people's consumption concept.

There are obvious regional differences in the fierce competition along the coast.

In Jiangsu, Zhejiang, Shanghai and other coastal areas, the degree of industrialization of Flammulina velutipes is high, the output is large, the competition is very fierce, and it is common that the price forces the cost. Several large enterprises focus on seeking listing, and their production capacity is expanding rapidly, which brings unprecedented pressure on the price of Flammulina velutipes. In the face of peer competition, some enterprises have taken price reduction measures, making the already low price of Flammulina velutipes even worse. Small and medium-sized enterprises have suffered a great impact, and some enterprises have suffered serious losses, and their days are like years.

In Shanxi and other inland provinces, as well as third-tier cities where the market is relatively closed, Flammulina velutipes supply and demand is balanced, prices rarely fluctuate, and corporate profits are relatively stable. For local enterprises with a daily output of less than 1.5 tons in some third-tier cities, the price of Flammulina velutipes 20kg/CTN is stable between 110 and 120 yuan. In some counties and towns under the jurisdiction of Yangzhou City, the price of Flammulina velutipes 20kg/CTN is stable between 120 and 130 yuan. * * an enterprise producing Pleurotus eryngii in the Construction Corps, whose products are mainly exported to Kazakhstan with relatively stable prices and good economic benefits.

The quality is very different and the brand may exist.

Under the situation of generally low market prices, some enterprises take the lead in the depressed market by virtue of their excellent products and good brand image. The market unit price generally hovers above 2 yuan / jin, but the Zhuhai green bacteria industry sells at the price of 3.75 yuan / jin with first-class product quality. Guangdong Xinghe biology has terminated the expansion of Tangxia edible mushroom factory production line, and the comprehensive expansion has become history. Xinghe biology is shrinking its front and preserving its strength in order to survive the period of low price. Ye Yunshou, general manager of Xinghe Biology, said frankly, "We are doing well at present, but by the end of the year, small and medium-sized enterprises may close down."

In the market competition, price reduction is difficult to sustain in the long run, which is more likely to cause vicious competition in the industry and worsen the external environment of enterprises. When the market price is relatively low, enterprises should pay more attention to product quality and establish their brand image, so that they can stand out in the homogenized products and win the recognition of consumers and the market. Every industry has a leader in the forefront, when an enterprise brand management is successful, it is no longer a general An in the market, its products can have a certain irreplaceability. The value of products is determined not only by physical products, but also by the intangible assets and added value contained in them. To achieve this step, enterprises can be comfortable in response to changes in the market, smile to see the cold and summer.

Comparison of production modes of Peasant households planted in bags and bottles

There are mainly two modes of Flammulina velutipes factory production: bag production and bottle production, and their benefits vary greatly according to different regions.

In Jiangsu, Zhejiang and Shanghai, bottle production has more advantages, so the proportion of enterprises in bottle production is larger than that in bag production. The price of bag-cultivated Flammulina velutipes 20kg/CTN is 90-110yuan, but no one is interested, so it is difficult to sell; the price of bottle-cultivated Flammulina velutipes 20kg/CTN is between 80-90 yuan, competing with small and medium-sized enterprises and mushroom farmers, but there are individual enterprises whose 20kg/CTN price is only 60 yuan, which has fallen below the cost price.