Wuhan "Snow Beef" is amazing. A cow is more expensive than a BMW.

In the past two years, "snowflake beef" has become an alternative luxury in upscale restaurants in Wuhan. Although it is an ordinary kind of poultry, it has become a new favorite of high-end dishes because of its unique appearance and nutritional value, reaching a maximum of more than 1720 yuan per jin. Why can snowflake "Bull Devil King" be staged so crazily in Jiangcheng? Recently, the reporter paid a visit to this.

"Snow Beef" has become an alternative luxury.

The plate is delicate and exquisite.

A cow is more expensive than a BMW

There is a magical "little snowflake" floating on a piece of bright red beef. Since 2010, this variety, known as snowflake beef based on its shape, has been instantly promoted in Wuhan as a "luxury on the tip of the tongue". The reporter learned that at present, most restaurants set up dishes according to the specifications of ten pieces, and the prices of four taels of meat range from one or two hundred yuan to thousands of yuan.

Since 2010, high-end hot pot restaurants such as Xixiyuan No.1, Cao Jingjing and Yueding restaurants have begun to sell snowflake beef at various prices. The reporter saw in Yueding restaurant that the price of snowflake beef in this restaurant ranges from 68 yuan to 688 yuan each, and the most expensive one is "eye meat". According to chef Mei Xingkui, eye meat is a piece of meat on the back of a cow. the eye meat of each cow is only 10 or 20 jin, which tastes very good, so it is the most expensive.

In the hotel kitchen, the reporter witnessed the whole process of Mei Xingkui's operation: first put ice on the plate, then slice off the thin beef and gently put it on, to stretch each piece of meat to make its snowflake-like lines look more beautiful. When this variety first came, we didn't know how to put it, because we had to cut it as thin as possible, but it was too thin and easy to collapse. Subsequently, the reporter took a piece of beef to weigh, 21 grams. A plate of beef is fixed into ten slices, with an offer weight of about four taels, and the price is 688 yuan (equivalent to about 1720 yuan per jin).

Hankou caojing hot pot restaurant, snow beef is also the main brand, in addition to rinse hot pot, a restaurant weighs about 72 taels of beef, the price of 988 yuan when used to eat raw, taste similar to ice cream. Wang Xiaofeng, general manager of the store, told reporters that snowflake beef is actually named from its appearance, and the so-called "snowflake" is beef with fat deposited between muscle fibers, forming obvious red and white, similar to marbled beef. The reporter learned that snowflake beef originated from Japan and Niuniu. At present, a number of independent brands of "snowflake beef" have emerged in China, such as Xuelong Black cattle in Dalian, Qin Bao in Shaanxi, Yifu in Yanbian, Yuxiangyuan in Beijing, Yiliyuan in Shandong, Hong'an, Qinhao and many other brands. At present, the Jiangcheng market is mainly based on Dalian black beef, which is derived from Kobe and cattle in Japan, obtained fertilized embryos with Limousin cattle in France, and then transferred the embryos to Fuzhou cattle in Dalian, China. This breed of black cattle sleeps in soft beds, listens to music, drinks beer, drinks warm water, lives in a "five-star" fattening barn, enjoys a variety of delicious feed, and grows up in a comfortable environment. The reporter learned that the price of better black beef is 200 to 300 yuan per catty, and the price of a cow weighing more than 1,000 jin can buy an ordinary BMW.

Five or six copies are sold per plate for thousands of yuan per day.

Sales of snowflake beef are on the rise in China.

The price of a snowflake beef is worth dozens of plates of traditional beef. How can such sky-high prices be accepted by consumers? What is the current market like?

When the reporter interviewed in the restaurant, the consumer Mr. Wang ordered two orders of snowflake beef with a price of 688 yuan. He told reporters that he was the general manager of a technology company in Hankou. Today, he hosted a banquet for several customers from other places. He wanted to be upscale, and the budget was about 1,000 yuan per capita, so he chose to invite customers to eat snowflake beef at the clubhouse. In another restaurant in Hankou, the reporter saw the customer Ms. Huang and his family of three tasting snowflake beef. Ms. Huang told the reporter that she had heard from a friend that the beef was good, so she specially brought her child to have a taste at the weekend.

The reporter learned that at present, customers who consume high-grade snowflake beef are mainly business banquets, and some high-income families will choose to enjoy them. "at first, customers didn't know much about the beef, and not many people consumed it because of its high price, but later, with the follow-up of advertisements and word-of-mouth from customers, more and more people knew about snowflake beef, and the consumer group was also cultivated." In the interview, several people in the industry all have the same experience.

Liu Wei, director of the marketing department of a restaurant, told reporters that from the beginning of this year to October 25, the restaurant had received nearly 4000 tables of private room service, of which the number of 3A snow longan meat sold at a price of 688 yuan was 108. sales are gradually on the rise. Ordinary snowflake beef with a price of 198 yuan per serving sells best, with a quantity of 7730. Supreme Frosts Descent snowflake beef, the price of 568 yuan, also sold 140 copies, judging from the current consumption trend, the next few months may usher in a blowout period.

Wang Xiaofeng also told reporters that in his own restaurant, consumers are also from the beginning do not understand, to the present slowly accept. "at present, beef that can be eaten raw for up to 988 yuan sells five or six servings every day, and other snowflake beef priced at more than 200 yuan each has become the main product of business banquets. The restaurant also has high-end seafood products, but beef is still selling well. "

With regard to the situation that sales of snowflake beef have been rising in the past year or two, some industry insiders say that this is closely related to the current international trend. nowadays, affected by the concept of environmental protection, shark fin is not encouraged, and bird's nest is not selling well because of various disturbances. With the serious pollution of some sea water, the quality of seafood has also been questioned, so red meat products with strict feeding standards and inspection standards have been spoiled again.