The fast-growing chicken incident dealt a heavy blow to the breeding industry: no one asked for a dime of chicken seedlings.

After the exposure of the "Quick Chicken" incident, Shanxi Suhai Group has been at the forefront of the storm. Photo taken by reporter Wu Jinbiao (expansion)

From the 45-day exposure of Shanxi Suhai Group to the feed fed by "Suicheng Chicken" that can poison flies, to CCTV's exposure that farmers in Liuhe and Yingtai in Shandong Province had abused banned drugs, and then last week, Henan Dayong Group was exposed to process and sell sick and dead chickens. Recently, the report on "Quick Chicken" made consumers talk about the discoloration of "chicken".

But is it only breeding enterprises that have been "hit hard" by the "quick chicken" incident? Who finally paid for the disaster? The reporter hopes that this group of reports can tell you a real and comprehensive current situation of the broiler industry, but also hope that the broiler industry can learn from the bitter experience and take the crash chicken incident as the starting point for the upgrading and transformation of the whole industry.

The injured chicken seedlings were not bought, and the chicken breeding farm had no choice but to burn them.

"I can't help it. These chicks used to sell for 3 yuan each, but now they are all down to 0.1 yuan, but no one has bought them yet. It can only be incinerated! " On December 30, 2012, another batch of commercial chicken seedlings was put into the incinerator in a certain chicken farm in Zhaoyuan, our province. Relevant production records show that this is the second batch of chicken seedlings burned by the company.

This is not an isolated phenomenon. "500000 young chickens come out every day. Another batch was burned a few days ago and lost at least NT $50 million to NT $60 million this year. Lose money, this is the price we should pay in the development of the industry. " At the forum of large leading enterprises of Shandong Baiyu broiler on January 15, Sun Ximin, chairman of Minhe Animal Husbandry, said.

The recent continuous exposure of the media has quickly fermented the instant chicken storm into a disaster affecting the entire white-feathered broiler industry chain. For a while, the prices of white-feathered broilers and processed products declined, and sales declined.

According to the information learned from many units such as Dongliang Farm in Zhaoyuan City, the price of commercial chicken seedlings has been destroyed since the "incident" and is in a state of no one to buy. The price has dropped directly to the lowest price of 0.1 yuan from about 3 yuan before. Most production units have turned to hatching hairy eggs (hairy eggs are breeding eggs that have been hatched for about 15 days at a price of 0.5 yuan each). "however, if you produce more hairy eggs all of a sudden, sales will also be a problem. So we can only burn some of them. " The people concerned said helplessly.

The collapse in the price and sales of chicken seedlings is mainly due to some farmers and small farms giving up farming. "the chicken farmers in the neighboring village were exposed, and their superiors sent someone to check it out. After the accident, the price of broilers will definitely go down, and the risk is too great to raise them. " In a culture area in Gaomi, the first reaction made by Wang, a farmer, was to stop breeding.

Sales hurt customer mistrust, sales of broiler products halved

"is the chicken breast and drumstick that you sell here the kind of 'quick chicken'? Where is it made? " On January 18, at the Da Runfa supermarket in Jinan, the reporter was about to exchange recent sales with the salesperson, when an elderly customer first pointed to the chicken leg in the counter and asked questions. The salesman smiled bitterly and told each other, "the split chicken and fried chicken legs sold in the supermarket are mainly broilers from large slaughterhouses, all of which are white-feathered broilers." There are also Sanhuang chicken and Luhua chicken in the supermarket, and the price is much higher. "

The salesman told reporters that from the day the media was exposed, "Quick Chicken" suddenly became well-known and became the most frequently asked product. Although they explained the broiler breed, customers were still skeptical. At its worst, sales fell by more than half.

However, the impact was greatest at the end of last month, and sales have rebounded recently. First, white-feathered broilers are the main breed, with large quantities and low prices; second, consumers have more or less known the common sense of raising this breed through this incident, and they are not so panicked. " She added.

"the exposure of this fast-growing chicken has also caused a great impact in the international community. It is difficult to say whether exports will be affected or whether testing items will be increased. " Zhucheng foreign trade, Jiulian and other broiler export-oriented enterprises expressed concern about foreign trade. It is understood that broiler products account for more than 80% of the current domestic meat exports. From January to November 2012, China's poultry exports totaled US $5.82 billion, an increase of 8.8% over the same period last year. If foreign businessmen reduce imports or increase testing projects, it will either reduce exports or increase export costs for domestic enterprises. Shandong is not only the largest province of broiler farming in the country, but also a major export province. Shandong broiler exports account for more than 2% of the country's exports. Shandong is the first to be affected by the slight changes in the international market.