Agricultural gold business card "waits for you to choose and buy specialties while watching the scenery."

"enjoy a hundred miles of peach blossoms in spring and the fragrance of peaches in summer.... Peach is the fruit of Fenghua City, and the annual Honey Peach Festival has become a golden business card for Fenghua to display its image to the outside world. " On Monday, 25 leisure agriculture festivals, 12 boutique tourism routes and 100 leisure and sightseeing agriculture demonstration areas in Zhejiang Province were presented at the 2013 Zhejiang Leisure Agriculture Promotion meeting jointly organized by the Provincial Agriculture Department and the Provincial Tourism Bureau, showing the beautiful scenery and folk customs of Zhejiang.

At the same time, all counties and cities, especially the eight counties and cities that have won the honor of national leisure agriculture and rural tourism demonstration counties, have printed gold business cards with distinctive features around local characteristic agricultural products. this also indicates that another theme of the promotion meeting, Zhejiang Daily, "Agricultural Golden Business Cards", was launched at the same time.

Look at the scenery and buy specialties.

"Agricultural Gold Business Card" is waiting for you to choose.

"by the end of last year, there were 2106 leisure agricultural areas (spots) in the province, with a total output value of 13.19 billion yuan, an increase of 69 percent over 7.8 billion yuan in 2009, and a growth rate of more than 20 percent for three consecutive years. Last year, the province's leisure agricultural sites received more than 59 million tourists, with a total tourism revenue of 9.75 billion yuan. " This series of data given by the Provincial Agriculture Department shows that leisure agriculture and rural tourism have become an important fulcrum of economic development in our province, in which local agricultural products, especially high-quality characteristic tourism agricultural products play a huge role. In recent years, the number of picking tours and experience tours around characteristic agricultural products has increased rapidly. How to use agricultural products to create real brand gold business cards is not only a problem for farmers. it is also an important issue related to the sustainable development of leisure and sightseeing agriculture in the province and even to promote the adjustment of rural industrial structure.

Upgrading the pastoral area into a scenic spot with fine agricultural products to increase industrial income

During the May Day short holiday just past, there was an endless stream of tourists picking strawberries at the Tengtou Scenic spot in Fenghua, Ningbo. Although strawberries have entered the final picking season this year at the beginning of this month, compared with the high price of 25 yuan per jin when they first came on the market, 20 yuan can now take away a small basket of self-picked strawberries, which is still very attractive to tourists.

As a world-famous ecological village, Tengtou received 1.3 million tourists last year with an area of 2 square kilometers, and its agricultural income reached 76.43 million yuan, an increase of nearly 35% compared with 56.8 million yuan in 2010. According to the person in charge of the Tengtou Ecological Scenic spot, at present, most of their agricultural income comes from leisure and tourism: "the annual output of strawberries is about 50,000-60,000 jin, which can be picked from early December of the previous year to May of the following year. During the Labour Day short holiday, tourists can not only pick strawberries but also experience folk activities such as making rice cakes. Next, Tengtou will enter the season of roses in full bloom, and tourists will pour in when the grapes and Huanghua pears mature in July and August. With tea and northern melons, these agricultural products have created a complete Tengtou brand. " It is reported that the picking tour of Mulai Tengtou is in a new round of planning, and it will fill the gaps in the picking tour for a few months by supplementary planting of fruits and vegetables, so that tourists can really pick fresh and ecological fruits and vegetables all the year round.

Huzhou Changxing County, one of the eight national leisure agriculture and rural tourism demonstration counties, has created 13 agricultural festivals around agricultural products, such as Plum Blossom Festival, Cherry Festival, Grape Festival, River Crab Festival and so on. Changxing Grape Festival has also created the brand image of "Jiangnan Turpan" for Changxing. Relying on these festival activities, the county carries out income-generating projects such as rural tourism and farm music, and received 6.53 million tourists last year, with a total income of 5.75 billion yuan.

After the park turned into scenic spots, agricultural products turned into tourism gifts, and after the development of leisure agricultural tourism in the province, the income-increasing benefits of local agricultural products are very obvious, of which Tengtou and Changxing are examples.

The promotion of the value of gold business cards promotes the transformation and upgrading of the industry

In sharing the experience of its "demonstration county", Changxing County emphasizes "quality", including the improvement and transformation of the quality of agricultural products. How to make our products stand out from many agricultural products and create a leisure and sightseeing agricultural spot that integrates agricultural interests and free picking, so that the agricultural industry and cultural tourism can be organically combined? This problem is not only considered and explored by Changxing, but also an important topic for many counties, cities and villages in the province.

The search for "Agricultural Gold Business Cards" is carried out in conjunction with a series of leisure agriculture activities in the province, which will continue from now until September this year, during the golden season of five months of leisure tourism, focus on discovering, digging, cultivating and refining a number of high-quality, green, ecological and regional tourism agricultural products. By realizing the innovation of the connotation and extension of agricultural products, increasing the added value of products, and further enhancing the brand image and market value of Zhejiang agricultural products; at the same time, promoting the combination of agriculture and tourism, using products to promote tourism and tourism to drive consumption, to achieve both "sell scenery" and "sell specialty products", promote the sustainable development of leisure and sightseeing agriculture, and promote the transformation and upgrading of agriculture.

If you have any popular agricultural products around you, you are willing to share them with us. You can recommend them to us through Litian website, Wechat, Weibo and other ways.